I am a global brand marketeer with a 20+ year experience of bringing freshness and brightness to iconic French Maisons : Lacoste Sportswear and Hennessy Cognac.I strive to create bold positioning, rebranding and high value offers designed to grow luxury brands’ consumer base and global business.In my current role as Global Marketing VP for the Hennessy brand, I have led transformation of brand reboot (Brand Platform, Brand Purpose, Brand Image & Visual Identity) and stretched it across key equity building parternships and campaigns such as the Global NBA Partnership and Hennessy’s LeBron James Collaboration. The creative work and offers my teams have delivered have broken records across all engagement and business KPIs, generating 100M€ additional revenue and staging consistent and desirable global brand presence in retail.Every time the brand shows up, it reinforces my belief that purpose strikes best (and delivers growth) when paired with fun!I am focused on universal consumer emotions, uncompromised brand beauty, and desirability through cultural relevance.Advertising was my first love ❤ brand behaviour through Design and Image my true passion.I embrace a transformational leadership, sharing ambition and energy with my teams, and am committed to collective success : I am a positive change enthusiast for both brands & teams.I have inherited cultural fluency from my nomadic childhood living across Asia, Europe & America.