Laetitia Smith Email & Phone Number

Auckland, Nz

Kirkland, Washington, Us

In collaboration with the chief marketing officer, my remit is to build the company's reputation, and drive awareness and adoption of Enlyft software by implementing content marketing activities that contribute to the company’s go-to-market strategy and broader business objectives. The portfolio includes a wide range of activities that incorporate content creation like press releases, blogs, website copy, byline articles, advertisements, white papers, eBooks; a comprehensive social media program; peer review and recruiting site management; and public relations. Enlyft, headquartered in the US, is the leading predictive selling platform, providing B2B account intelligence and real-time data insights to go-to-market (GTM) teams worldwide. Enlyft enables companies to identify, prioritize, and engage the right customers.

Bellevue, Washington, Us

Reporting to the vice president of corporate communications, as director of global corporate communications, I played a leadership role in advancing the company's reputation globally, and driving awareness and adoption of Nintex software by leveraging corporate communication and content marketing activities to contribute to the company’s go-to-market strategy and business objectives. The portfolio included a wide range of global activities that involved public relations, analyst relations, content creation (press releases, blogs, byline articles, advertisements, white papers, eBooks, etc.), social media campaigns and thought leadership opportunities that drove measurable outcomes. I managed an internal team of marketing and communications professionals, as well as agency partners and writers in AMER, EMEA and APAC. As a champion of Nintex, I was charged with positively and consistently positioning Nintex as the global standard in process intelligence and automation, serving the needs of internal and external stakeholders by leveraging a range of communication tactics and marketing channels.Recipient of Nintex Corporate Communications Marketer of the Year - Best of 2022 (July 2022)Nintex, headquartered in the US, is the global standard for process intelligence and automation, helping more than 10,000 organizations across 90 countries to accelerate progress on their digital transformation journeys by quickly and easily managing, automating and optimizing business processes.

Bellevue, Washington, Us

Reporting to the vice president of corporate marketing, as senior corporate communications manager at Nintex, my responsibilities expanded from being APAC-focused to a global role, leading PR activities, driving content marketing initiatives, and managing all tasks related to executing on Nintex’s organic social media strategy.This involved activities like:- Supporting Nintex communication initiatives related to content generation for blogs, byline publications, media outlets, and Nintex social media channels.- Writing, distributing and amplifying press releases, and providing monthly reports to track the success of PR activities.- Raising Nintex’s profile as a sought-after employer by running a social media takeover campaign that highlighted the organization as a great place to work. - Contributing to marketing, sales collateral and PR materials. - Managing and collaborating with PR agencies, reporters, customers, channel partners and internal Nintex teams to generate media coverage, customer use cases, whitepapers and byline articles.- Contributing to corporate communications activities related to acquisitions. - Conducting regular social media audits, as well as determining the strategic direction for organic social media activities, and aligning those with Nintex’s mission. - Acting as liaison between Nintex’s product marketing team and industry analysts.

Bellevue, Washington, Us

Reporting to the director of corporate communications, as corporate communications manager at Nintex I led PR activities in APAC, as well as drove and managed all activities related to Nintex’s global, organic social media strategy.This involved activities like:- Contributing to marketing, sales collateral and PR materials. - Managing and collaborating with PR agencies, reporters, customers, channel partners and internal Nintex teams to generate media coverage, customer use cases, whitepapers, byline articles and press releases.- Supporting Nintex communication initiatives related to content generation for blogs, byline publications, media outlets, and Nintex social media channels. - Providing monthly reports to track the success of PR activities.- Leading rebrand initiatives during the transition to Nintex Promapp.- Social media audits, as well as determining the strategic direction for organic social media activities, and executing on those in line with Nintex’s mission.

Prior to Nintex's acquisition of Promapp in 2018, as content marketing manager I reported to the chief marketing officer, and managed and executed on the Promapp content marketing plan, aimed at driving leads and building the Promapp brand.- Managed content production, and wrote and edited Promapp copy for teams across the business, ensuring that content adhered to Promapp’s brand guidelines.- Ensured the timely and quality delivery of weekly, monthly and quarterly global content deliverables including blog posts, case studies, byline articles, playbooks and press releases.- Sourced and managed third party writers in the US, UK, Australia and New Zealand, which included compiling content briefs, developing byline articles and pitch ideas, managing editorial cadence and providing approval.- Loaded and updated resource content on the Promapp website, optimizing material to drive the website's SEO success. - Managed client relationships where they related to content generation for press releases, blogs, bylines articles and case studies.- Managed the social media schedule, curating industry-related content to support Promapp's positioning within the business process management and automation industry and drive organic traffic to the company website.- Played a key role in the updating and refreshing of content during Promapp’s 2017 website redesign project.Established in 2002, Promapp worked with hundreds of organisations worldwide to foster a thriving business improvement and process management culture by leveraging cloud-based business process management (BPM) software to create, navigate, share and change business processes.

Takapuna, Auckland, Nz

As communications manager at Infotools, I reported to the head of marketing and business development with a dotted line to the CEO, and provided direction for the company’s communications strategy, in line with sales and marketing initiatives. - Launched and managed an internal communication campaign that included weekly standup company meetings, as well as a newly-established company intranet that served as the single source of truth for the organisation. - Increased the company’s digital footprint by implementing a steady drumbeat of online marketing content, including press releases, reports, a regular blog, and a robust social media schedule.- Implemented a social advocacy program for senior execs to increase their exposure ad build natural relationships with prospects. - Generated and evaluated reports to assess the success of our e-communications. - Managed internal and external electronic communication.- Assisted with effective change management initiatives, advising on best practice to ensure staff buy-in. - Collaborated with team members across the business, at all levels of responsibility.- Conducted extensive proofing and editing of sales and marketing material, web copy, presentations, business articles and industry papers, advised on best practice, and contributed fresh angles and perspectives.Infotools gives organizations the ability to ingest complex market research and consumer data; produce meaningful insights through iterative analysis; represent significant findings with beautiful visualizations; and influence key stakeholders with compelling dashboards. The organization has a presence in the United States, Europe, Australia, and New Zealand, and works with some of the world's best-known brands, including Coca-Cola, Shell, Orange, Samsung, and Mondelēz.

My portfolio included :- Writing articles, web copy, blogs, social media posts, direct mailers, electronic newsletters, and press releases across multiple industries including software, personal development, small business development, home improvement and legal.- Researching and interviewing. - Formatting and editing material for electronic distribution.

Johannesburg, Gauteng, Za

As manager of the communications team, I reported to the general manager and later to the CEO, and was responsible for the creation and implementation of communication strategies that extended to the following:- Internal communication, which included managing the CEO’s communication to the organisation, producing a bi-monthly staff newsletter, raising the profiles of senior executives within the business, compiling training information, ensuring buy-in from staff across the country, and maintaining brand and communication standards. - Change management, which included advising senior management on effective communication methods and mediums; implementation of change management initiatives like manager and team leader interventions, seminars and staff forums; measuring the success of initiatives and addressing areas of concern.- Internal marketing, which included ensuring the compliance of internal branding with the company’s corporate identity; compiling and executing communication campaigns to meet internal clients’ needs, and managing events.- People management, which included budgeting; day-to-day leadership of the team; management of all HR-related functions, including development and coaching, performance reviews, and incentives.- Intranet management, which included co-ordination and collation of material; taking responsibility for making changes to policies and procedures in real time; applying a set of brand standards to the platform and ensuring an intuitive user experience.

Bachelor'S Degree, English And Education

High School Diploma, Humanities/Humanistic Studies