Laetitia Smith

Laetitia Smith Email and Phone Number

Marketing Communications Contractor @ One Little Seed
Auckland, NZ
Laetitia Smith's Location
Auckland, Auckland, New Zealand, New Zealand
Laetitia Smith's Contact Details

Laetitia Smith personal email

n/a
About Laetitia Smith

As an accomplished marketing communications professional, I am dedicated to driving results and meeting the needs of internal and external stakeholders. With a rich background spanning diverse industries including technology, software, health and life insurance, I have successfully leveraged my expertise to support B2B and B2C organizations - from global corporations to startups.With extensive experience implementing business strategies for renowned global technology firms like Infotools, Promapp, and Nintex, coupled with my current role as a content marketing consultant at Enlyft, I bring a wealth of expertise to the table. Previously, as a key member of the management team at Discovery Limited, a prominent insurance provider, I honed my skills in internal communications, further enriching my professional portfolio.Throughout my various roles, I have consistently excelled in promoting corporate brands, fostering internal team engagement, and partnering closely with senior executives to achieve business objectives through an effective marketing communications approach.I graduated with a Bachelor of Primary Education, majoring in English, Communication and Education, and have lived and worked in both New Zealand and South Africa.

Laetitia Smith's Current Company Details
One Little Seed

One Little Seed

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Marketing Communications Contractor
Auckland, NZ
Website:
onelittleseed.com.au
Employees:
8
Laetitia Smith Work Experience Details
  • One Little Seed
    Marketing Communications Contractor
    One Little Seed
    Auckland, Nz
    View
  • Enlyft
    Content Marketing Consultant
    Enlyft Mar 2024 - Present
    Kirkland, Washington, Us
    In collaboration with the chief marketing officer, my remit is to build the company's reputation, and drive awareness and adoption of Enlyft software by implementing content marketing activities that contribute to the company’s go-to-market strategy and broader business objectives. The portfolio includes a wide range of activities that incorporate content creation like press releases, blogs, website copy, byline articles, advertisements, white papers, eBooks; a comprehensive social media program; peer review and recruiting site management; and public relations. Enlyft, headquartered in the US, is the leading predictive selling platform, providing B2B account intelligence and real-time data insights to go-to-market (GTM) teams worldwide. Enlyft enables companies to identify, prioritize, and engage the right customers.
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  • Nintex
    Director Corporate Communications (Global)
    Nintex Apr 2022 - Jan 2024
    Bellevue, Washington, Us
    Reporting to the vice president of corporate communications, as director of global corporate communications, I played a leadership role in advancing the company's reputation globally, and driving awareness and adoption of Nintex software by leveraging corporate communication and content marketing activities to contribute to the company’s go-to-market strategy and business objectives. The portfolio included a wide range of global activities that involved public relations, analyst relations, content creation (press releases, blogs, byline articles, advertisements, white papers, eBooks, etc.), social media campaigns and thought leadership opportunities that drove measurable outcomes. I managed an internal team of marketing and communications professionals, as well as agency partners and writers in AMER, EMEA and APAC. As a champion of Nintex, I was charged with positively and consistently positioning Nintex as the global standard in process intelligence and automation, serving the needs of internal and external stakeholders by leveraging a range of communication tactics and marketing channels.Recipient of Nintex Corporate Communications Marketer of the Year - Best of 2022 (July 2022)Nintex, headquartered in the US, is the global standard for process intelligence and automation, helping more than 10,000 organizations across 90 countries to accelerate progress on their digital transformation journeys by quickly and easily managing, automating and optimizing business processes.
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  • Nintex
    Senior Corporate Communications Manager
    Nintex Jul 2019 - Apr 2022
    Bellevue, Washington, Us
    Reporting to the vice president of corporate marketing, as senior corporate communications manager at Nintex, my responsibilities expanded from being APAC-focused to a global role, leading PR activities, driving content marketing initiatives, and managing all tasks related to executing on Nintex’s organic social media strategy.This involved activities like:- Supporting Nintex communication initiatives related to content generation for blogs, byline publications, media outlets, and Nintex social media channels.- Writing, distributing and amplifying press releases, and providing monthly reports to track the success of PR activities.- Raising Nintex’s profile as a sought-after employer by running a social media takeover campaign that highlighted the organization as a great place to work. - Contributing to marketing, sales collateral and PR materials. - Managing and collaborating with PR agencies, reporters, customers, channel partners and internal Nintex teams to generate media coverage, customer use cases, whitepapers and byline articles.- Contributing to corporate communications activities related to acquisitions. - Conducting regular social media audits, as well as determining the strategic direction for organic social media activities, and aligning those with Nintex’s mission. - Acting as liaison between Nintex’s product marketing team and industry analysts.
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  • Nintex
    Corporate Communications Manager
    Nintex Aug 2018 - Jun 2019
    Bellevue, Washington, Us
    Reporting to the director of corporate communications, as corporate communications manager at Nintex I led PR activities in APAC, as well as drove and managed all activities related to Nintex’s global, organic social media strategy.This involved activities like:- Contributing to marketing, sales collateral and PR materials. - Managing and collaborating with PR agencies, reporters, customers, channel partners and internal Nintex teams to generate media coverage, customer use cases, whitepapers, byline articles and press releases.- Supporting Nintex communication initiatives related to content generation for blogs, byline publications, media outlets, and Nintex social media channels. - Providing monthly reports to track the success of PR activities.- Leading rebrand initiatives during the transition to Nintex Promapp.- Social media audits, as well as determining the strategic direction for organic social media activities, and executing on those in line with Nintex’s mission.
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  • Promapp
    Marketing Content Manager
    Promapp Jun 2017 - Jul 2018
    Prior to Nintex's acquisition of Promapp in 2018, as content marketing manager I reported to the chief marketing officer, and managed and executed on the Promapp content marketing plan, aimed at driving leads and building the Promapp brand.- Managed content production, and wrote and edited Promapp copy for teams across the business, ensuring that content adhered to Promapp’s brand guidelines.- Ensured the timely and quality delivery of weekly, monthly and quarterly global content deliverables including blog posts, case studies, byline articles, playbooks and press releases.- Sourced and managed third party writers in the US, UK, Australia and New Zealand, which included compiling content briefs, developing byline articles and pitch ideas, managing editorial cadence and providing approval.- Loaded and updated resource content on the Promapp website, optimizing material to drive the website's SEO success. - Managed client relationships where they related to content generation for press releases, blogs, bylines articles and case studies.- Managed the social media schedule, curating industry-related content to support Promapp's positioning within the business process management and automation industry and drive organic traffic to the company website.- Played a key role in the updating and refreshing of content during Promapp’s 2017 website redesign project.Established in 2002, Promapp worked with hundreds of organisations worldwide to foster a thriving business improvement and process management culture by leveraging cloud-based business process management (BPM) software to create, navigate, share and change business processes.
  • Infotools
    Communications Manager
    Infotools Oct 2010 - May 2017
    Takapuna, Auckland, Nz
    As communications manager at Infotools, I reported to the head of marketing and business development with a dotted line to the CEO, and provided direction for the company’s communications strategy, in line with sales and marketing initiatives. - Launched and managed an internal communication campaign that included weekly standup company meetings, as well as a newly-established company intranet that served as the single source of truth for the organisation. - Increased the company’s digital footprint by implementing a steady drumbeat of online marketing content, including press releases, reports, a regular blog, and a robust social media schedule.- Implemented a social advocacy program for senior execs to increase their exposure ad build natural relationships with prospects. - Generated and evaluated reports to assess the success of our e-communications. - Managed internal and external electronic communication.- Assisted with effective change management initiatives, advising on best practice to ensure staff buy-in. - Collaborated with team members across the business, at all levels of responsibility.- Conducted extensive proofing and editing of sales and marketing material, web copy, presentations, business articles and industry papers, advised on best practice, and contributed fresh angles and perspectives.Infotools gives organizations the ability to ingest complex market research and consumer data; produce meaningful insights through iterative analysis; represent significant findings with beautiful visualizations; and influence key stakeholders with compelling dashboards. The organization has a presence in the United States, Europe, Australia, and New Zealand, and works with some of the world's best-known brands, including Coca-Cola, Shell, Orange, Samsung, and Mondelēz.
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  • (Various)
    Freelance Communications Specialist
    (Various) Nov 2009 - Sep 2010
    My portfolio included :- Writing articles, web copy, blogs, social media posts, direct mailers, electronic newsletters, and press releases across multiple industries including software, personal development, small business development, home improvement and legal.- Researching and interviewing. - Formatting and editing material for electronic distribution.
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  • Discovery Holdings
    Communications Manager
    Discovery Holdings Aug 2002 - Sep 2008
    Johannesburg, Gauteng, Za
    As manager of the communications team, I reported to the general manager and later to the CEO, and was responsible for the creation and implementation of communication strategies that extended to the following:- Internal communication, which included managing the CEO’s communication to the organisation, producing a bi-monthly staff newsletter, raising the profiles of senior executives within the business, compiling training information, ensuring buy-in from staff across the country, and maintaining brand and communication standards. - Change management, which included advising senior management on effective communication methods and mediums; implementation of change management initiatives like manager and team leader interventions, seminars and staff forums; measuring the success of initiatives and addressing areas of concern.- Internal marketing, which included ensuring the compliance of internal branding with the company’s corporate identity; compiling and executing communication campaigns to meet internal clients’ needs, and managing events.- People management, which included budgeting; day-to-day leadership of the team; management of all HR-related functions, including development and coaching, performance reviews, and incentives.- Intranet management, which included co-ordination and collation of material; taking responsibility for making changes to policies and procedures in real time; applying a set of brand standards to the platform and ensuring an intuitive user experience.
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  • Fedsure Life
    Marketing Assistant
    Fedsure Life May 2000 - Jul 2002

Laetitia Smith Skills

Internal Communications Strategic Communications Marketing Strategy Marketing Strategy Corporate Communications Social Media Marketing Management Copywriting Email Marketing Social Media Change Management Media Relations English Marketing Communications Microsoft Office Business Process Improvement Business Process Process Management Business Process Mapping Business Process Management Leadership Communication Promapp

Laetitia Smith Education Details

  • University Of South Africa
    University Of South Africa
    English And Education
  • Wordsworth High School
    Wordsworth High School
    Humanities/Humanistic Studies

Frequently Asked Questions about Laetitia Smith

What company does Laetitia Smith work for?

Laetitia Smith works for One Little Seed

What is Laetitia Smith's role at the current company?

Laetitia Smith's current role is Marketing Communications Contractor.

What is Laetitia Smith's email address?

Laetitia Smith's email address is la****@****app.com

What is Laetitia Smith's direct phone number?

Laetitia Smith's direct phone number is +64932*****

What schools did Laetitia Smith attend?

Laetitia Smith attended University Of South Africa, Wordsworth High School.

What skills is Laetitia Smith known for?

Laetitia Smith has skills like Internal Communications, Strategic Communications, Marketing, Strategy, Marketing Strategy, Corporate Communications, Social Media Marketing, Management, Copywriting, Email Marketing, Social Media, Change Management.

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