Laura Feldman Email and Phone Number
Denver, CO, US
Laura Feldman's Location
Denver Metropolitan Area, United States, United States
Laura Feldman's Contact Details
Laura Feldman work email
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Laura Feldman personal email
n/a
About Laura Feldman
I am a catalyst, conduit and creative, passionate about the projects I work on and the people I work with. Result-driven integrated marketing leader focused on strategic partnerships, client services and brand activation. Proven track record of ideating & executing innovative and impactful b2b and b2c branded content campaigns for SMBs and Fortune 500 clients and brands. I manage and collaborate with cross-functional teams and external stakeholders to create global marketing strategies for multi-touchpoint campaigns across OTT, CTV, linear, social, digital/web, paid media, editorial, audio/podcasts and experiential events. My goal is to foster meaningful long-lasting relationships with clients, inspire creativity & collaboration within internal teams and ultimately spearhead impactful campaigns that resonate with audiences and drive results.
Laura Feldman's Current Company Details
Laura Feldman Work Experience Details
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Cross Functional Producer (Via Magnit) | Retail Engagement And MarketingAppleDenver, Co, Us
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Denver Chapter MemberThe Media Dinner Club Nov 2024 - PresentThe Media Dinner Club exists to foster authentic connections that will ultimately lead to dynamic professional networks and lifelong industry friends. There's something powerful that happens when women have a safe space to enjoy each other's company, extend guidance, and revel in the shared experiences of both our professional and personal lives. Join us and Supercharge Your Network with Friendship! -
Marketing & Production Advisor / ConsultantFreelance Sep 2024 - Present
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Director, Branded Content Marketing Strategy & ActivationWarner Bros. Discovery Aug 2019 - Aug 2024New York City, UsSpearhead cross-platform brand campaign strategy and program implementation across the Warner Brothers Discovery portfolio (CNN, HLN, MAX, Discovery) for domestic and global marketing partners, inclusive of sponsorships, branded content, editorial, linear, digital, social, mobile and OTT with media and production budgets ranging from $250K-$5M+.Synthesize and translate data and insights into actionable strategic recommendations via effective storytelling techniques.Oversight of campaign lifecycle from creative ideation through execution to analyzing results in close collaboration with cross-functional teams across Creative, Production, Sales and Research.Supervision of domestic and international shoots ensuring alignment and consistency between creative and brand objectives.Drive multi-million-dollar, year-over-year renewals for brands by developing brand-defining creative that consistently exceeds benchmarks, including VCR, CTR and user engagement.Maintain a positive, can-do attitude and service-oriented mindset, effectively managing multiple projects with high levels of leadership agility. -
Health And Well-BeingCareer Break Nov 2018 - Aug 2019
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Senior Managing Producer: Originals MarketingHulu Jul 2016 - Nov 2018Santa Monica, Ca, UsOversaw creative production from strategy to launch for groundbreaking HULU Originals marketing campaigns inclusive of on-channel marketing materials, broadcast spots, social media content, digital banners, OOH ads, HTML emails, trailers, videos, and live-event creative. Enhanced campaign effectiveness by approaching projects with creative and strategic mindset around brand visibility, subscriber acquisition and retention as well as executing with passion and curiosity.Successfully led and launched HULU’s revamped DMVPD service and user interface by collaborating with and managing inter-departmental and outside agency relationships to bring to life a new brand identity: brand guidelines, design systems and mnemoics. Streamlined production process to successfully hit multi-touchpoint & phased creative rollout. Adept at synthesizing feedback and gaining stakeholder buy-in and approvals.Led, mentored and championed an insanely talented & seasoned team of producers working on HULU Original campaigns.Uncovered opportunities for campaign improvements via A/B testing, qualitative and quantitative data as well as partnering with the Research Team for user behavior results. -
Executive ProducerFreelance Feb 2015 - Jul 2016Executive Producer at various Los Angeles-based agencies (Team One, LoyalKaspar, B2+, Known)Delivered high-impact projects for major franchises, brands, and networks by managing on-air and off-air initiatives, including network rebrands, upfront reels, launch spots, and episodic content. Created, maintained and communicated clear project timelines and milestones across TV, digital, interactive, experiential, print, and OOH platforms from concept through production. Ensured project alignment with strategic goals by defining project scopes and budgets and providing continual clarity to internal and external stakeholders, maintaining alignment with briefs and strategies.Led creative process by writing scripts, overseeing edit and audio sessions, and directing voice-over sessions with talent to produce compelling and cohesive content.Optimized workflow and communication by tactically managing day-to-day operations, ensuring seamless execution, and collaboration among teams.
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Director, Creative Services & Digital ProductionNucontext Creative Oct 2013 - Feb 2015Los Angeles, California, UsClients: USA, WeTV, TVGN, Sundance TV, Starz, Disney Channel, RAD MarketingDrove business growth and operational excellence by overseeing projects with high-level clients, bringing in new business, and managing overall operations as senior-level team member. Streamlined workflows and increased efficiency by playing a key role in establishing new processes as agency rapidly scaled in size. Strengthened team by identifying departmental gaps and talent needs, leading recruitment, and hiring efforts to support company growth.Collaborated closely with Owners and Executive Producers to enhance the creative team, build new relationships with creative and production partners, and drive content development and campaign initiatives.Achieved successful project outcomes by offering recommendations, insights and innovative best practices to internal stakeholders for all creative initiatives.Recruited and managed freelance creative talent and production partners to support project needs.Led the creative process from concept to execution, translating marketing and business goals into impactful strategies, campaigns, and deliverables through collaboration with cross-functional teams.Stepped in as creative lead on projects as needed writing, producing, directing and overseeing shoots.Partnered with Sundance TV and 11 sponsors to boost brand engagement and visibility by producing, editing, and delivering 30 integrated promos for the 2014 Sundance Film Festival. -
Digital ProducerDdb Apr 2011 - Oct 2013New York, Ny, UsAccounts: Electrolux, Frigidaire, Electrolux ICON, Transitions Lenses, Aveeno, Merck.Oversaw the development and production of complex interactive projects such as websites & ecommerce sites (desktop, tablet, mobile, responsive), microsites and retailer-syndicated flash content.Created project plans, resourcing documents and managed budgets across multiple projects simultaneouslyEnsured all deliverables were aligned from a business, strategic, technical and creative standpoint during project lifecylceManaged cross-functional teams including developers, account, strategy, creative, UX, offshore consultants, and maintained day-to-day relationships with technical clientsLed status meetings to ensure consistent project alignment and facilitated cross-departmental, client, and inter-agency communicationCollaborated with internal teams and external programmers to QA all projects before and after launch Partnered with creative and production teams to ensure all released assets were in compliance with web build specificationsPerformed risk management by keeping all necessary internal and external teams informed of potential risks that could arise within the project lifespan and proactively proposed timely solutions to keep projects on track -
Project ManagerDroga5 Jul 2010 - May 2011New York, Ny, UsAccounts: PUMA, Prudential, KraftPlayed a key role in pitch process, serving as a liaison between Creative, Account Management, and Strategy teams, ensuring effective communication and keeping projects on track from kickoff to client pitch meetings. Ensured all deliverables aligned with campaign specifications and objectives throughout the creative development process.Defined project requirements, developed schedules, and allocated resources to ensure successful project execution.Oversaw integrated campaigns across broadcast, print, out-of-home, and digital channels for high-profile clients -
Producer / Project Manager, Creative Content & Partnership MarketingDisney Channels Worldwide Jul 2006 - Jul 2010Burbank, California, UsMaximized cross-platformengagement by project managing and producing synergistic opportunities including music videos, pro-social campaigns, DVD bonus content, and interstitial series within the Walt Disney Corporation. Ensured seamless execution of promotional campaigns by organizing, directing, and overseeing domestic and international shoots for both on-air and off-air initiatives, managing all stages from pre-production to completion. Increased project efficiency and creative output by hiring producers, outside agencies, setting budgets, developing creative briefs, and providing feedback on multiple projects simultaneously.
Laura Feldman Skills
Creative Direction
Digital Strategy
Advertising
Television
Integrated Marketing
Digital Media
Video Production
Entertainment
Post Production
Content Management
Social Media
Marketing
Interactive Advertising
Broadcast
Content Strategy
Social Media Marketing
Project Management
Production Managment
Web Project Management
Creative Services
Commercials
Website Development
Integrated Brand Marketing
Production
Post Production Management
Collaboration
Problem Solving
Highly Detail Oriented
Team Oriented
Quality Assurance
Team Management
Laura Feldman Education Details
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Emerson CollegeTelevision Production & Public Relations
Frequently Asked Questions about Laura Feldman
What company does Laura Feldman work for?
Laura Feldman works for Apple
What is Laura Feldman's role at the current company?
Laura Feldman's current role is Cross Functional Producer (via Magnit) | Retail Engagement and Marketing.
What is Laura Feldman's email address?
Laura Feldman's email address is la****@****oup.com
What schools did Laura Feldman attend?
Laura Feldman attended Emerson College.
What are some of Laura Feldman's interests?
Laura Feldman has interest in Civil Rights And Social Action, Children, Education, Poverty Alleviation.
What skills is Laura Feldman known for?
Laura Feldman has skills like Creative Direction, Digital Strategy, Advertising, Television, Integrated Marketing, Digital Media, Video Production, Entertainment, Post Production, Content Management, Social Media, Marketing.
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