Leila Affonso Sieglett Email and Phone Number

• Brands managing; Afrin, Coricidin, Dr. Scholl’s, Coppertone, Salafrin, A&D, Benutrex, Corilin, Clarigrip, Clarityne.• Leveraging category, consumer & product insights, develops marketing communications objectives, positioning and key messages for national marketing communications• Creates business cases for new product introductions. • Leads consumer validation of new product ideas including concept testing, sensory testing and market testing, summarizing key learning’s and… Show more • Brands managing; Afrin, Coricidin, Dr. Scholl’s, Coppertone, Salafrin, A&D, Benutrex, Corilin, Clarigrip, Clarityne.• Leveraging category, consumer & product insights, develops marketing communications objectives, positioning and key messages for national marketing communications• Creates business cases for new product introductions. • Leads consumer validation of new product ideas including concept testing, sensory testing and market testing, summarizing key learning’s and implications in collaboration with cross functional team • Develops marketing forecast assumptions for Strategic Sourcing• Establishes, maintains and provides expert knowledge of assigned category including national sales tracking and reporting, category insights, market trends, consumer needs and competitive threats• Develop marketing strategies for Coppertone in Venezuela. Establish portfolio based on BASES study results and Cosmetic permits in Venezuela.• Develop new positioning for Benutrex (complex B). #1 Brand in Vitamins Market. Develop training material for the sales force, POP, budget management and sales forecasting. Developed a consumer studies to identify U&A and insights about the category• Supervised and monitored inventory and domestic documents to import CLARIGRIP cold brand with Pseudoephedrine based on permits and regulations to import this active ingredient• For 9 months (January – September 2011) due to Business Unit Director Absence I assumed the responsibility of the MSD Consumer Care Business Unit, doing all the monthly reports for finance, sales forecast for supply team and category management. Show less

• Provided support in carrying out different activities for Marketing; New image for DITOSIL and CORIDICIN, developed and implemented of CORIDICIN new campaign "Take care of those you love the most from the bottom of your heart with CORICIDIN" TVC commercial aligned to the heart campaign.• Analysis and market research for cold, decongestant and antacid market• Media Management Plan for cold, decongestant and antacid market• Coordinated with Advertising Agency all about media… Show more • Provided support in carrying out different activities for Marketing; New image for DITOSIL and CORIDICIN, developed and implemented of CORIDICIN new campaign "Take care of those you love the most from the bottom of your heart with CORICIDIN" TVC commercial aligned to the heart campaign.• Analysis and market research for cold, decongestant and antacid market• Media Management Plan for cold, decongestant and antacid market• Coordinated with Advertising Agency all about media investment, print campaign, OOH activities, researches, POS activities. Show less

• Responsible for performing doctor's office visits, promoting products in the Respiratory (Clarityne, Claridex, Nasonex, Clarigrip, Celestamine Cort, Celestamine); Cardiovascular Unit ( Adacai, Zetia, Olmetec) Dermatology (Elocon Crema, Quadriderm, Diprogenta) • Securing an inventory level commensurate with the rotation of the products though the daily visit is to pharmacies and took control of inventory and continually revised product would present in amounts necessary.• Planning and… Show more • Responsible for performing doctor's office visits, promoting products in the Respiratory (Clarityne, Claridex, Nasonex, Clarigrip, Celestamine Cort, Celestamine); Cardiovascular Unit ( Adacai, Zetia, Olmetec) Dermatology (Elocon Crema, Quadriderm, Diprogenta) • Securing an inventory level commensurate with the rotation of the products though the daily visit is to pharmacies and took control of inventory and continually revised product would present in amounts necessary.• Planning and implementing a promotional calendar (Special activities at the Pharmacy) for TOP clients.• Completed and calculated monthly sales and reconciled financial accounts.• Organize merchandise according to inventory requirements.• Provided excellent customer service to existing and prospective clients.• Facilitated sales presentations for prospective customers.• Negotiated, prepared and finalized all new contracts related to products with main clients. Show less