Associate professor in the Master of Tourism Communication at the Faculty of Communication and Journalism. The classes I teach are about "Influence marketing applied to the tourism sector."

Duties in Sky News: - News production in Spain (fixer)- News generator- Contacts with social agents- In search of news for the television network- Pictures and camera (some reports)Work http://www.alvarolaforet.com/prensa/

Trainer on Digital Marketing Strategy Carrer Day Conferences "Digital Brand" Brussels - Luxembourg

- Conducting marketing research to identify industry trends and commercial opportunities.- Developing and implementing a marketing and communication strategies according to objectives and budget.- Implementing digital marketing strategies into the market. - Studying company profile and operations to understand its business needs. - Business Advise on Digital Marketing. SEO/SEM, Analytics, influencer marketing and marketing content campaign.- Trainer for companies and institutions in Digital Marketing and branding.

- Contributor and photographer for different media; New York Times (T Magazine), El Periódico de Catalunya (Destinos), COPE (Tiramilles), El Economista, Azul Marino and others.

- Conduct marketing research to identify industry trends and commercial opportunities. - Develop and implement a marketing strategy according to objectives and budget. - Prepare detailed proposals and marketing and communication plans. - Advise on branding, positioning, communications and other marketing issues. - Give direction to marketing efforts with the most effective methods and tools. - Liaise with marketing department and external vendors. - Monitor marketing projects and analyze results. - Write reports with suggestions for improvements and new ideas. - Press, Content and Influence Marketing and Strategic Management Consultancy. (Digital) Crisis Management Consultancy: ON/OFF. - PR organization of events - Negotiate with media partners to guarantee advantageous contractsClients. Nestle, Renfe SNCF, (Germany, Morocco, France, Orlando Tourist Office) Ajuntament de Barcelona, Mini, Ubisoft, M&M’s, Adidas, Sony, ONCE, Sanofi Aventis, Blauer, Carlo Pignatelli, Grupo HUSA, Room Mate, Brown Forman, Hotel Axel, Cadena 100, City Council of Vinaròs, Casa Herradura, BBDO, Evento Plus, Vodka Finlandia. Editorial Area. Edition and sales (Magazines). Newspaper’ Supplements (Edition and Sales): D’Luxe Supplement for El Periódico de Catalunya (Jewelry and Watches). Responsibilities. Editorial Management, Sales Management.

- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products/services, internally and externally for the hotel and the company. - Oversee and grow the marketing department, consistently identifying revenue opportunities.- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.- Understand key marketing performance metrics and tracking tools to provide market.research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team.

- Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects.- Develop and manage marketing budgets.- Monitor costs and budgets.- Negotiate with media partners to guarantee advantageous contracts.- Work with new business development team and sales teams on brand initiatives.- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.- Supervise a marketing team, including hiring, training, workloads, schedules and deadlines.- May oversee the operation of Metro website or email marketing program and provide analytics review.

- Be the primary point of contact and build long-term relationships with customers.- Help customers through email, phone, online presentations, screen-share and in person meetings.- Ensure the timely and successful delivery of our solutions according to customer needs and objectives.- Responsible for keeping current clients satisfied and delivering exceptional client service on a day-to-day basis. - Responsible for working with the Sales team to onboard and integrate new clients and developing existing client relationships.

- Responsible for the acquisition of major clients, control, implementation and closure of campaigns. - Structuring and training of the Commercial and Marketing Department. - Coordination of the Sales and Marketing team for Barcelona.- Study and analysis of the market: reporting directly to the CEO.- Elaboration of the Commercial and Marketing plan for 2001 (Viability plan) and joint responsibility for the 2002 Marketing Plan with the Commercial Director General for Madrid.- Negotiation of the existing contracts with regards to the cultural and entertainment design of the 2001 Sponsorship Plan Strategy. - Reporting directly to the Director General of the Boomerang Media Group (Holland).

- Remain in close communication with clients to comprehend their needs and specifications.- Liaise with clients to organize promotional events or decide on advertising material that suit their profiles and goals. - Negotiate budgets and deadlines and make detailed presentations justifying costs and schedules. - Undertake administrative work and keep records of clients.

Accounts ExecutivePublic Relations Agency. Responsibility for Press releases, organisation of events and press launches. Accounts:- Soldeu El Tarter: Press and events organisation. Press day in Soldeu El Tarter, amongst other events. Organisation of Press releases.- Gremi de Forners de Barcelona: Press.- Roc Blanc Group: Press, organisation of Press releases. - Químic de Sarrià Institute: Press.