Laura Franco Martín Email & Phone Number

Gouda, Zh, Nl

Wassenaar, South Holland, Netherlands

I support the Advancement Department in the professional and efficient management of both internal and external communications. In this position I hold key responsibilities for the design, navigation, data analysis and maintenance and development of the school website and internal web portal. The position requires a strong knowledge of a data management, content management systems, and analyzing tools. Driving usage, supporting and training users, ensuring access, content cohesiveness, data capture and an enjoyable user experience are part of my daily tasks. I also assist the department in any other required projects and events.

La Haya Y Alrededores, Países Bajos

American School of The Hague offers complete Early Childhood education, Elementary, Middle and High school programs for ages 3 to 18. It has over 1,200 students, approximately 27% American and 12% Dutch, with the remaining 61% coming from over 70 other nationalities.In this position, I support the External Relations Department in the professional and efficient management of both internal and external communications.

La Haya Y Alrededores, Países Bajos

The American School of The Hague, or “ASH” offers a learner-centered, American curriculum modified for the needs of our international student and parent population. The student body is approximately 23% US and 12% Dutch, with the remaining 65% coming from over 77 other nationalities, mirroring the diversity of cultures that make The Hague such a rich environment.

Utrecht Y Alrededores, Países Bajos

EcoCava is the company that I created with the goal to import the best organic wines and cavas from my region into The Netherlands. I am responsible of the concept and the communication strategy of the company. As well, I executed all the tasks to be able to stand out in an overcrowded market. EcoCava has been in the Catalan newspaper and in blogs who talked about CSR. Also, EcoCava has trustworthy clients, which rely on the quality of the products and a responsible way of making business.• Communication Management: creation and maintenance of the website, social media channels, events organization• Sales and logistics: approaching new potential clients, transportation and importing administration for alcoholic beverages

Utrecht Y Alrededores, Países Bajos

During the last four years I have been part of the Central Operations team of an international worldwide sports retailer. I have been responsible for coordinating sponsorships for projects related to employee engagement and development. Also, I have successfully organized the biggest annual event that puts together all the European management teams (around 500 people) to present the sales goals for the upcoming year. • Sponsorship coordination: liaising with vendors, creating interesting proposals • Events coordination and travel management: contact with venues, hotels and regional assistants for the coordination of travel and EHQ communication

Ámsterdam Y Alrededores, Países Bajos

WorldGranny is a non-profit organization that aims towards empowerment for older people, particularly for older women, and to the reduction of (extreme) poverty. At my arrival in The Netherlands I worked voluntarily for this NGO helping raise awareness about elder people in developing countries. With this aim I have helped the communications manager organizing events and contacting potential target groups for the EU campaign.

Barcelona Area, Spain

As a PR Account Executive at XCommunication I worked with several brands such as DC Shoes, Curves and Pabobo. The agency provided 360 degrees consultancy services such as advertising, design, events and communication. I was responsible of my own clients and I worked very closely with the key media to make their strategies successful. For the women’s international gym chain Curves we achieved to be at the main national TV channel during prime time explaining the benefits of their new training method. Online I created a successful weekly contest where we reached more than 80% of interaction with our target audience.• Brand strategy online and offline• Liaising with key press and organization of press releases and showrooms

Barcelona Y Alrededores, España

During my studies I worked part-time in one of the major PR consultancies in Barcelona. There I was part of the team with clients in fashion and FMGC such as AXE, Freixenet, Lois & Cimarron, Rituals or Seiko. There I supported the team coordinating showroom operations, attending fashion stylists, tracking press coverage and writing press releases.

Master, International Applied Communication

Licenciada, Publicidad Y Relaciones Públicas

Certificaat Niveau B2, Nederlands