Responsible for strategy and product for Northern region of Multichoice Africa, encompassing 40+ countries, including 3 of 4 major growth markets and 00’s of millions of dollars turnoverCOUNTRY STRATEGIESBrought focus into the business• Led countries to develop short/mid-term Strategic plans, based on detailed analysis of market opportunity, competitive and regulatory environment, detailed data analytics, and performance assessment of key commercial areas (sales and distribution, marketing, pricing, content, subscriber performance…)PRODUCT AND PRICINGOptimized product portfolio based on deep consumer understanding and analytics• Developed detailed understanding of competitive offers and key driver factors in markets• Commissioned, and analyzed outcome of market studies (quant/qual, advanced conjoint analysis)• Provided ongoing insights and recommendations on bouquet content and pricingSTRATEGIC PROJECTSLed Key Strategic Projects• Developed research and fact-based property valuations (e.g. EPL, UEFA Champion’s League, various channels) to support deal negotiations• Ran strategic assessment of options for major country relaunch plan, which resulted in approval of significant (tens of millions) investment plan• Assessed out of box strategic options for growth markets• Participated in the OTT product roadmap design

VALUE PROPOSITION, PRICING AND REVENUE MANAGEMENTDelivering double digit growth, reinforced strong number 2 position in market• Implemented cross-BU pricing strategy to ensure value proposition alignment with company strategy and cross selling of products.• Developed both massive and segmented value propositions and pricing based on thorough customer research (qualitative and quantitative), and analytics which accounted for over 70% of company recurring revenues in 3 years.• Managed promotional activities to increase value share (+30%), promote upselling and cross selling, supporting the brand perception evolution from “cheap / low quality” to “digital / value for money”.STRATEGIC PLANNINGAccurate and detailed financial planning• Led 5 year bottom-up strategic financial planning exercise with a cross functional team, including detailed market forecasting, from top line to cash flows.• Developed bidding strategy and scenarios for 4G spectrum license auction, including war gaming exercises.BUSINESS INTELLIGENCE Brought visibility into the business• Delivered actionable insights into customer and revenue trends, as well as competitor activities, through predefined reports and ad hoc analysis, allowing systematic monitoring of business impacts of actions.

Provided regional support to local teams on strategic commercial projects• Implemented best practices in analytics and offer design in African operations, including a dynamic segmented offers engine that was selected for the global Millicom innovation award.• Developed analytics tools and blueprints for the regional office.

Relaunch of greenfield operator • Responsible for short-mid-term strategic planning, including market sizing and initial assessment of options to gain access to strategic technologies/licenses.• Delivered customer value proposition concepts for pre-launch and re-launch initiatives.

NEW BUSINESS DEVELOPMENTBuilt a business unit from the ground up• Launched and drove the ISP startup business unit “ex-nihilo”, creating a sales force, technical support, customer service which became profitable after only 2 years of operation.VALUE PROPOSITION DESIGN Delivered customer centric value proposition to drive value share• Led the design and implementation of new offers, welcome packs and promotions on all categories (voice, data, content, loyalty scheme). • Launched voice bundling offers, accounting for up to one third of recurring prepaid revenues.• Quintupled value added services revenues in 2 years.• Implemented commercial and technical initiatives increasing data usage penetration from 10% to 35% of subscribers in 6 months.• Increased SMS penetration from 69% to nearly 90%, achieving the highest number of SMS per user per month in the group.ANALYTICS & BILLINGSupporting the business with insights and tools• Implemented business intelligence tools to provide insight on business trends.• Oversaw billing and revenue internal control process to ensure accuracy and timeliness of delivery of information.• Defined and led the implementation of postpaid billing process and tools.TECHNICAL OPERATIONS & PROCUREMENTDelivering best in class customer experience at the right price• Oversaw the technical implementation of the ISP network• Implemented capacity planning and optimization of Value Added Platforms allowing quality KPIs to consistently met or exceeded group targets • Led the procurement of VAS platforms ensuring lower CAPEX for the same planned functionalities and capacity. • Achieved 30% savings on CAPEX versus group price book in core network and capacity expansions negotiations.

• Planned and supervised engagements on internal control implementation or review/audits in the telecommunications sector.• Member of the China Desk and Telecoms Media and Technology experts group.

• Led a team of software programmers to successfully implement a new rating application.• Designed and implemented a provisioning application.• Developed a margin monitoring tool to allow commercial team to efficiently manage least cost routing.