Denis Lagarde Email & Phone Number

Dubai Emirate, United Arab Emirates

• Responsible for strategy and product for Northern region of Multichoice Africa, encompassing 40+ countries, including 3 of 4 major growth markets and 00’s of millions of dollars turnoverCOUNTRY STRATEGIESBrought focus.
• Led countries to develop short/mid-term Strategic plans, based on detailed analysis of market opportunity, competitive and regulatory environment, detailed data analytics, and performance assessment of key commercial.
• Developed detailed understanding of competitive offers and key driver factors in markets
• Commissioned, and analyzed outcome of market studies (quant/qual, advanced conjoint analysis)
• Provided ongoing insights and recommendations on bouquet content and pricingSTRATEGIC PROJECTSLed Key Strategic Projects
• Developed research and fact-based property valuations (e.g. EPL, UEFA Champion’s League, various channels) to support deal negotiations

Dakar, Senegal

• VALUE PROPOSITION, PRICING AND REVENUE MANAGEMENTDelivering double digit growth, reinforced strong number 2 position in market
• Implemented cross-BU pricing strategy to ensure value proposition alignment with company strategy and cross selling of products.
• Developed both massive and segmented value propositions and pricing based on thorough customer research (qualitative and quantitative), and analytics which accounted for over 70% of company recurring revenues in 3 years.
• Managed promotional activities to increase value share (+30%), promote upselling and cross selling, supporting the brand perception evolution from “cheap / low quality” to “digital / value for money”.STRATEGIC.
• Led 5 year bottom-up strategic financial planning exercise with a cross functional team, including detailed market forecasting, from top line to cash flows.
• Developed bidding strategy and scenarios for 4G spectrum license auction, including war gaming exercises.BUSINESS INTELLIGENCE Brought visibility into the business

Luxembourg

• Provided regional support to local teams on strategic commercial projects
• Implemented best practices in analytics and offer design in African operations, including a dynamic segmented offers engine that was selected for the global Millicom innovation award.
• Developed analytics tools and blueprints for the regional office.

Hanoi, Vietnam

• Relaunch of greenfield operator
• Responsible for short-mid-term strategic planning, including market sizing and initial assessment of options to gain access to strategic technologies/licenses.
• Delivered customer value proposition concepts for pre-launch and re-launch initiatives.

Vientiane, Laos

• NEW BUSINESS DEVELOPMENTBuilt a business unit from the ground up
• Launched and drove the ISP startup business unit “ex-nihilo”, creating a sales force, technical support, customer service which became profitable after only 2 years of operation.VALUE PROPOSITION DESIGN Delivered.
• Led the design and implementation of new offers, welcome packs and promotions on all categories (voice, data, content, loyalty scheme).
• Launched voice bundling offers, accounting for up to one third of recurring prepaid revenues.
• Quintupled value added services revenues in 2 years.
• Implemented commercial and technical initiatives increasing data usage penetration from 10% to 35% of subscribers in 6 months.

Vientiane, Laos

Vientiane, Laos

Paris Area, France

• Planned and supervised engagements on internal control implementation or review/audits in the telecommunications sector.
• Member of the China Desk and Telecoms Media and Technology experts group.

• Led a team of software programmers to successfully implement a new rating application.
• Designed and implemented a provisioning application.
• Developed a margin monitoring tool to allow commercial team to efficiently manage least cost routing.

Msc, Telecommunications & It Engineering

Activities and Societies: Student Union

Baccalauréat Général, Scientifique

Activities and Societies: Theatre

Education record

Education record