Andrey Lagun Email & Phone Number

TonLearn is a platform for creating AI assistants in Telegram, helping experts, entrepreneurs, and businesses manage incoming messages efficiently. These assistants follow custom instructions, handle routine inquiries, prioritize conversations, schedule meetings and drive sales.• Conducted market research to identify user pain points, demand for automated messaging, and competitive alternatives.• Defined and prioritized features like AI-driven message handling, scheduling, and sales automation to meet target audience needs.• Collaborated with developers on ChatGPT API integration and worked with a designer in Figma to create an intuitive interface.• Led payment service integration, ensuring compliance and secure transactions, and configured calendar system integrations.• Tested the product extensively, refining features based on user feedback.• Provided personalized onboarding for early adopters, enhancing user satisfaction.• Developed a cost-effective go-to-market strategy, driving adoption among educators, content creators, and small businesses.

TOUCH is a developer of charging stations and software for electric vehicle charging, as well as an operator of a network of stations. In my role as Product Manager, I helped the development team prioritize and quickly release an MVP for charging station software, define a product development strategy, and successfully enter new markets.Electric Vehicle Charging Software:• Managed agile development and launch of the EV charging software (SaaS), including a mobile app for drivers and a management platform for station owners.• Implemented user feedback and client requests for continuous product improvement.• Managed the software localization and payments customization for 6 countries of Central Asia and Middle East.• Achieving a leading position in Central Asia by the number of connected charging stations and active users.Electric Vehicle AC Charging Stations:• Collected requirements and managed reengineering of three core models, reducing costs by 8-17% and delivery times by 3-7 days.• Managed design update, offering customization options for clients.

In my role as Product Marketing Manager, I defined a winning company development strategy, formed value propositions for customers, supported in raising investments and established promotion processes.• Analyzed the market, focusing on trends and consumer demand.• Developed marketing strategies for new products and tested hypotheses.• Created financial models and presentations of solutions for main B2B clients, which brought about 30% of total revenue.• Built the marketing department at the company.• Managed SEO and content strategy.• Directed Google and social media advertising campaigns.

Minsk, Belarus

Rational Ration is a way to personalize nutritional drinks through a smart vending machine connected to a mobile application. As a Product Marketing Manager, I brought the product closer to market demands and presented it to customers and investors.• Led market research for smart foods and nutritional drinks, defining new product positioning.• Developed a nutritious drink recipe and a personalization system via a mobile app and vending machines.• Facilitated focus groups for product testing and feedback, enhancing market launch strategies.• Crafted a comprehensive marketing strategy with financial models and investor presentations.

Hrodna, Belarus

Tkallya is a craft textile studio. In my role as Product Marketing Manager, I helped the company identify its niche in the market and become recognizable in it.• Conducted textile market research and developed marketing strategies to enhance brand visibility and sales.• Launched ad campaigns and increased reach through SEO optimization.• Managed development of new sustainable fabric and clothing design, emphasizing eco-friendly production.• Developed a tool to evaluate the environmental impact of clothing, promoting eco-conscious consumption.