Where will generative AI take creativity next?Design and technology are key drivers for innovation and growth. Building on this belief, I founded Embly.ai to empower creative, marketing, and strategy teams to seamlessly integrate generative AI, augmenting their capabilities and igniting innovation in products and services.With over two decades driving design innovation, I've collaborated with iconic brands such as Nike, Spotify, Verizon, Samsung, Volvo, and the Academy of Motion Pictures across branding, product design, and marketing.During my eight-year tenure at R/GA, culminating as SVP Head of Design, I led interdisciplinary teams in a culture of innovation and experimentation. Our focus was on crafting user-friendly solutions with significant value, consistently tailored to the practical needs of end-users.Collaborating with numerous startups at R/GA’s Venture Studio offered me a unique perspective on startup dynamics, from early-stage innovation to late-stage transformation.This experience, combined with founding ventures like Velonode, Vocabulary, and LAH has not only immersed me in the nuances of building and operating dynamic businesses but also refined my ability to strategically adapt to rapid technological changes.LAH, my ongoing creative consultancy and design studio that specializes in brand and product design, takes a hands-on approach from strategy to implementation while exploring AI-powered tools at every step of the process. Explore some of our work at lah.se.Now, with Embly, I’m integrating my extensive expertise into the next paradigm of creativity. We have a human-centric approach on augmenting teams' capabilities to solve actual problems. Additionally, we view AI adoption as a change-management initiative, helping cross-functional teams not only acquire new skills but also adapt to transformative workflows.I’m always eager to connect with like-minded professionals and enthusiasts exploring the potentials of AI and strategic design. Feel free to reach out whether you’re looking for collaboration or just want to chat.