Brand Insights, Brand Solutions, Investor Communications, Advertising, Digital Marketing, Experiential Marketing, Retail and Sports MarketingStrategic Consulting, including drawing up business plans & brand strategy development.

Responsibilities: Account Management, New Business DevelopmentClients handled: Volkswagen India, Developmental Bank of Singapore, Nirmal Lifestyle

Responsibilities: Account Management, New Business DevelopmentClients handled: Volkswagen India, Developmental Bank of Singapore, Nirmal Lifestyle

Cadbury Bournville:Launched a previously non-existent category in the chocolate market with an extensive campaign across all media to great success - TV, Print, Outdoor, Radio and numerous on-ground activities and cross category alliances.Cadbury Dairy Milk/Cadbury Celebrations:Was responsible for the strategy and development of the ‘Pehli Taarikh’ and ‘Diwali’ campaigns for Cadbury Dairy Milk and Cadbury Celebrations respectively. The final output on both of which garnered… Show more Cadbury Bournville:Launched a previously non-existent category in the chocolate market with an extensive campaign across all media to great success - TV, Print, Outdoor, Radio and numerous on-ground activities and cross category alliances.Cadbury Dairy Milk/Cadbury Celebrations:Was responsible for the strategy and development of the ‘Pehli Taarikh’ and ‘Diwali’ campaigns for Cadbury Dairy Milk and Cadbury Celebrations respectively. The final output on both of which garnered tremendous attention for the brands. Cadbury Celebrations was also a business that was originally with Contract Advertising, which our team won after a creative pitch for the account. Cadbury Dairy Milk Shots: Launched the brand with the ‘Mann me laddoo phoota’ campaign. This campaign has been immensely successful for Cadbury and newer versions of the same are being broadcasted across media even today.OTHER BRANDS HANDLED:Kodak Cameras & Taj Holidays Show less

BRANDS HANDLED:Reliance ADAG's DVD-Rental Venture - BIG Flix: Brand Launch, 360 degree Media Campaign, Business Strategy & Strategic PlanningWadia Group: Corporate CommunicationBombay Dyeing: Corporate Communication & Product LaunchesGo Air: 360 degree Media Campaigns, Events & Activationsi-mint: Business Strategy, Launch Campaigns & Activations

Mainly support duties in line with the Account Management & Strategic Planning departments.Routine follow-ups with the Creative departments were my basic job profile. Since this internship had academic importance (it was part of the curriculum of my degree course), understanding the inner working of an advertising agency was paramount. This is where i also learnt the ropes of basic advertising skills like client debriefings, creative brief writing, strategic thinking on the brand… Show more Mainly support duties in line with the Account Management & Strategic Planning departments.Routine follow-ups with the Creative departments were my basic job profile. Since this internship had academic importance (it was part of the curriculum of my degree course), understanding the inner working of an advertising agency was paramount. This is where i also learnt the ropes of basic advertising skills like client debriefings, creative brief writing, strategic thinking on the brand, etc.Main brands worked on were, Kingfisher & the Nike pitch project (which they ultimately won). I would like to believe i helped in some way to achieve that goal. :) Show less