Ramped up to 80% ACV distribution on top items within 3 yearsReached #2 $SHR in RTE Popcorn category within 2 yearsScoped, sourced, and executed Canadian logistics partner for all inbound, outbound freight, warehousing, and pick / pack to unlock revenue savingsPrimary marketing ideation source for innovation platformsDelivered double digit profitable growth YOYHired team of sales managers to drive deeper relationships, open extended distribution channels

Secured new distribution at Loblaws, Metro, London Drugs, Circle K West, Federated Coop, Whole Foods and 150+ Natural Food StoresSupervised broker sales team, lead relationship with regional distributorsTrained a sales force of 50+ people in beverage strategyMotivate the broker sales team, track performance, and report metricsManaged both our existing sales pipeline and developing new business opportunities

Executed the Canadian expansion of well-established American operations from start-up to #1 $share playerHired and developed team of sales managers, onboarded broker sales team & merchandisersSupported local logistics partnership, scoped and installed reverse logistics operatorActively sought out and secured new distribution channels (Toys R Us, Loblaws, Wal-Mart, Shoppers Drug Mart)Directed marketing strategies, business development plans, promotional activities, product development projects.

Lead the annual CMA negotiating process as well the day to day planning and execution for National Gas Channel customers.Executed the delivery of sales and profit objectives (Net Revenue $, MC $, MC %) with National Gas Channel.Delivered the effective development and implementation of the customer business plans for assigned customer.Aligned and integrated category and brand strategies with customer strategies in an effort to understand and drive profitabilityDeveloped expert knowledge of business trends, economic conditions, customer developments, competitive activities, historical category learning’s etc. in recommending improvements and innovative solutions to trade based activities (i.e. trade promotions, merchandising, sell sheets, sampling programs etc.).Brought to life key business strategies that will enhance the position of our brands to consumers by leveraging a superior understanding of customers.

Ontario regional Convenience & Gas channels.

Lead a team of Sales Representatives to exceed sales growth plans and meeting stales targetsTrained, developed and motivated sales team to improve selling, operating, and service techniquesResponsible for accurate product forecasting within the product planning team;Developed business in new and existing accounts through meetings with decision makers and match contactsImplemented and administered sales, marketing, merchandising, and HR programs and recommending appropriate action plans to enhance performance