As a strategic lead of Unilever business, responsible for taking strategic decisions in media planning & investment and to drive business growth.- Responsible for the holistic media strategy of Unilever Sri Lanka’s Personal Care & Beauty brand portfolio- Developing the Annual Media Strategy & Integrated Business Plan for Unilever brands with integrated campaign strategies.-The strategizing, deployment, optimization, and reporting of media campaigns/ plans for all brands on a… Show more As a strategic lead of Unilever business, responsible for taking strategic decisions in media planning & investment and to drive business growth.- Responsible for the holistic media strategy of Unilever Sri Lanka’s Personal Care & Beauty brand portfolio- Developing the Annual Media Strategy & Integrated Business Plan for Unilever brands with integrated campaign strategies.-The strategizing, deployment, optimization, and reporting of media campaigns/ plans for all brands on a monthly, quarterly, annually, and project-by-project basis – focus on awareness, engagement, breaking clutter, and performance marketing.- Partnering with regional Meta and Google associates to test new marketing products and tools, while ensuring alignment with industry best practices and the use of effective strategies.- Managing minimum media budgets of USD 500K monthly and USD 5Mn on a yearly basis. Show less

- Responsible for the development of brand strategy, campaign strategy, and new initiative and innovation planning for Unilever Sri Lanka Personal Care and Beauty brand portfolio.- The strategizing, deployment, optimization, and reporting of media campaigns/ plans for all brands on a monthly, quarterly, annually, and project-by-project basis – focus on awareness, engagement, breaking clutter, and performance marketing.- Experience in strategizing the role of media plays in the broader… Show more - Responsible for the development of brand strategy, campaign strategy, and new initiative and innovation planning for Unilever Sri Lanka Personal Care and Beauty brand portfolio.- The strategizing, deployment, optimization, and reporting of media campaigns/ plans for all brands on a monthly, quarterly, annually, and project-by-project basis – focus on awareness, engagement, breaking clutter, and performance marketing.- Experience in strategizing the role of media plays in the broader marketing plan and achieving business KPIs effectively.- Undertaking consumer research initiatives for Unilever to develop media related business cases to achieve business KPIs- Advanced media planning knowledge and skills with strong ability to utilize agency and industry tools to support planning recommendations. Show less

- Experience in client and category business planning to support sales, as well as successful market pitching, with an understanding of what’s required to win client business.- Handling client-facing business opportunities, developed media objectives based on business objectives, defined project goals and setting KPIs.- Developing presentations to showcase findings & best practices to clients for future fit, market leading campaigns.- Interrogate briefs, understanding both business… Show more - Experience in client and category business planning to support sales, as well as successful market pitching, with an understanding of what’s required to win client business.- Handling client-facing business opportunities, developed media objectives based on business objectives, defined project goals and setting KPIs.- Developing presentations to showcase findings & best practices to clients for future fit, market leading campaigns.- Interrogate briefs, understanding both business and communications objectives.- Addressing communication task with the relevant roles of media and channel selection.- Engaging with media partners to stay ahead of changes to the landscape and new capabilities of each media touchpoint.- Maximizing effectiveness of media campaigns by diversifying tactics across traditional and online platforms. Experience in handling below mentioned industries including GSK, Red Bull & Nokia multinational brand portfolios - Beauty & Personal Care - Food & Beverages - Automobile - Telecommunication - Ayurveda - Banking & Finance Show less