Mohamed Lahrichi Email & Phone Number

Casablanca-Settat, Morocco

Morocco

• Selected by TATA INTERNATIONAL to represent them in the Moroccan market.
• Key responsibilities:o Negotiate contracts with customers for steel products: Billets, HRC coils/sheets, beams, merchant barso Built commercial relationship with Maghreb Steel in order to export HRC, PPGI, HDG and.

Casablanca

• F. J. Elsner Co. was founded in 1864 - at the time known by the name E. Kanitz & Co. F. J. Elsner Co. is active to this day as an international trading house operating in commodities and foodstuffs.
• Key responsibilities:o Develop client portfolioo Respond to tenders (Government and private): steel, coal,o Fund our customers according to their needo Manage customer orders, their production, their quality, their.

Casablanca

Steel Marketing Corporation is the world’s largest independent steel trader. The company is based in London, UK and has 145 business units in 45 countries around the world, employing more than 2000 people With turnover exceeding $10 bn in 2011.Selected by STEMCOR management to elaborate and implement the commercial development strategy setting objectives &.

Casablanca

• Maghreb Steel is a leading Moroccan company in the field of steel. Created in 1975, the company is the only producer of flat steel products in the country with a production capacity of 2.9 million tons per year.Worked.
• Business development and saleso 140 M USD domestic saleso Implementation of business strategy for the Moroccan market 2011/2012o Manage the portfolio of domestic clientso Develop new products with high added value as.

Morocco

• Meditel is a multi service operator offering consumer and business solutions using various technologies including GSM (900 MHz), WIMAX, GPRS and one of the first operators in the world to offer HSDPA mobile 3G+.
• Key Account Manager from December 2008 to May 2011o In charge of +35 M MADo Manage and develop client portfolioo Develop new products with the marketing departmento Retain clients portfolio

Morocco

o Implementation of the brand strategy: Segmentation, positioning and strategy o Launch of a national market study "Brand diagnosis » over 10 moroccan cities.o Launched over 100 communications campaigns and more than 110 MDhs budget o Image tracking: + 9% growth from January to September 2007 (TNS Sofres)o Design of the graphic guidelines of Meditelo.

• Budgets gérés: Colgate Palmolive, Suzuki, Sopriam, Farah Golden Tulip, Groupe El Eulj

Bac+4, Marketing Communication

Baccalauréat Sciences Expérimentales, Science

Activities and Societies: Président de L'AMIVAPE, Association Marocaine Interprofessionnelle de la Vape.