- Lead members using an authentic and dynamic coaching style to deliver an effective and enjoyable workout in formats like cycling, HIIT, TRX, treadmill, yoga and more.- Consistently form a genuine connection with members, which has resulted in an increase of my weekly classes taught by 5x.

- Act as a client-facing voice on accounts; develop and execute successful PR campaigns and launch strategies for multiple clients simultaneously and under tight deadlines.- Proactively develop strategies and execute tactics like in-depth feature stories, exclusive placements, top-tier outlet interviews, etc. that generate positive media coverage and achieve overall goals.- Plan and organize publicity and marketing events such as junkets and premieres on behalf of the client by creating messaging, managing talent, pitching press, collaborating with other departments and staffing on-site.- Leverage traditional broadcast, online, social and alternative platforms in fresh, creative ways to standout in a crowded media landscape. - Foster relationships with key media and influencers to assist pitching efforts and story placement.

- Promoted programming content by creating media kits, planning international press junkets, drafting press releases and coordinating interviews for programs including SHARK WEEK and MANHUNT: UNABOMBER.- Conceptualized and produced social media initiatives, assets and content calendars through research, social platforms and utilizing programs like InDesign, Photoshop and Premiere.- Performed media relations duties including budget tracking, administrative documentation, booking talent and staff travel, and preparing talent itineraries.- Drafted corporate materials such as award nominations, global branding documents, quarterly fact sheets, employee portal stories and executive bios.

-Connect and work with the national office to coordinate the Food Recovery Network chapter at Penn State University, with the mission of ending food waste and assisting the homeless in the Centre County area-Direct a leadership team of that consisted of 7 different positions-Partner with multiple non-profit organizations in the State College area and assisted them in their mission to fight hunger-Assist in the coordination of logistics (transportation, partner agency agreements, member training) for group recoveries

-Lead patrons in aerobic and anaerobic fitness classes such as cycling, yoga, high intensity intervaltraining, hi/low and more.-Develop a class plan that is safe, effective and fun for patrons.-Monitor intensity and safety of all patrons and adjust class as needed.

-Create a presence for the team on social networking platforms and maintain updates-Coordinate team photos and collection of model release forms (for photos used by sponsor)-Develop (and/or assist with) team logo design to be approved by the team-Development of (and/or assisting with) a team website and providing content (for instance bios of team members)-Distribute news and events to the team and sometimes the broader PSU community

- Assist the media relations staff with all functions by acting as a media liaison during press conferences, writing media releases, drafting game notes, compiling stats and preparing media with information before and during games.

- Pitch exclusive programming content to media outlets to secure digital & print features, magazine covers and social media by using tools like Cision. - Support the publicity team by creating press releases, executive bios, employee portal announcements and the daily press coverage report.

- Act as a PA and runner for events such as Grammy’s, TCA’s, Daytime Emmy Awards and photoshoots by assisting talent in interviews, directing press and planning event logistics.- Complete program publicity duties such as coordinating media junkets, writing press releases, captioning photographs and flagging trade publications.

-Spread the word about theSkimm in my community, campus, network, family using a unique link that gives me credit for signing people up-Give feedback and brainstorm with SkimmHQ-Attend and help organize Sip & Skimm events to connect with other local Skimm’bassadors

-Photograph all main events and upload all photographs to Facebook.-Manage Twitter account through tweets with members, local studios, links to national CHAARGblog, inspiration and promoting events.-Monitor Facebook page, posting at least 7 times a week.-Interview members for weekly Member Monday features to allow girls to get to know one another.-Lead small group workouts and events

-Analyze the marketing plan effectiveness of radio, print, outdoor, and cable advertising in generating internet activity.-Find the correlation between a client’s cable advertising and website traffic, factoring in any outside influences such as stock prices, etc.-Research, compile information, and develop PowerPoint slides for various criteria relating to specific client categories.-Prepare Excel sheets for several revenue/sales reporting documents, while accommodating additional requests from the Marketing Manager, Sales Director and President as needed.

-Promote Run Nike Women's Series Toronto Race to college-aged students-Market through social media and on-campus events

-Attend, photograph and live-tweet Penn State football and ice hockey games and press conferences.-Facilitate Sports Talk with Steve Jones by live tweeting, producing my own segment, researching and recording the show.-Assist with Friday night post-game show by selecting and recording plays, updating the Googlespreadsheet with current scores from schools from the State College area, Pittsburgh and Philadelphia.