Lai Yee Choo

Lai Yee Choo Email and Phone Number

Head Alumni and Community Engagement @ Taylor's University
Subang Jaya, MY
Lai Yee Choo's Location
Subang Jaya, Selangor, Malaysia, Malaysia
About Lai Yee Choo

• Over 17 years of experience in strategic marketing, corporate communication and sales development. • Recognized for developing high growth product branding campaigns that increased sales (students enrolment).• Analyzed customers, research market conditions, market segmentation and gathered competitor data in order to formulate strategies.• Designed and developed marketing materials and planning strategies.• Created tactical marketing campaigns for existing products/services. • Developed comprehensive media strategy using print, radio, digital, smart phones and Out-of-Home advertising.• Created several pricing /promotion strategies for new and existing products. • Experienced in the area of corporate events, sales events and product launches.

Lai Yee Choo's Current Company Details
Taylor's University

Taylor'S University

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Head Alumni and Community Engagement
Subang Jaya, MY
Lai Yee Choo Work Experience Details
  • Taylor'S University
    Head Alumni And Community Engagement
    Taylor'S University
    Subang Jaya, My
    View
  • Taylor'S University
    Head Alumni And Community Engagement
    Taylor'S University Jul 2020 - Present
    View
  • Taylor'S University
    Head, Community Engagement
    Taylor'S University Nov 2018 - Jul 2020
    Subang Jaya, Malaysia
  • Taylor'S University
    Manager, Enrolment Marketing
    Taylor'S University Sep 2013 - Jul 2020
    View
  • Maersk Malaysia Sdn Bhd
    Marketing And Communications Manager
    Maersk Malaysia Sdn Bhd Jul 2010 - Jun 2013
  • Cbsa Media Berhad
    Marketing And Communications Manager
    Cbsa Media Berhad Jul 2002 - Jun 2010

Lai Yee Choo Skills

Corporate Communications Marketing Communications Marketing Management Internal Communications Marketing Strategy Marketing Logistics Business Strategy Management Digital Marketing Public Relations Sales Strategic Planning Transportation Strategy Market Analysis Market Research

Lai Yee Choo Education Details

  • National University Of Malaysia (Ukm)
    National University Of Malaysia (Ukm)
    Communication And Psychology
  • Sm Convent Taiping
    Sm Convent Taiping

Frequently Asked Questions about Lai Yee Choo

What company does Lai Yee Choo work for?

Lai Yee Choo works for Taylor's University

What is Lai Yee Choo's role at the current company?

Lai Yee Choo's current role is Head Alumni and Community Engagement.

What schools did Lai Yee Choo attend?

Lai Yee Choo attended National University Of Malaysia (Ukm), Sm Convent Taiping.

What skills is Lai Yee Choo known for?

Lai Yee Choo has skills like Corporate Communications, Marketing Communications, Marketing Management, Internal Communications, Marketing Strategy, Marketing, Logistics, Business Strategy, Management, Digital Marketing, Public Relations, Sales.

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