Laia Grassi Email and Phone Number
Andorra la Vella, AD
Laia Grassi's Location
Andorra la Vella, Andorra, Andorra
Laia Grassi's Contact Details
Laia Grassi work email
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- Valid
Laia Grassi personal email
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Laia Grassi phone numbers
About Laia Grassi
Hi, I'm Laia Grassi, the GenAi & Advertising Creative Director known for my expertise in blending imaginative storytelling with the latest in generative AI technology. My journey in the marketing realm began over twenty years ago, marking the start of a fascinating adventure that has led me to influence some of the globe's most distinguished brands, such as Coca-Cola, Audi, Skoda, Google, Oreo, and Volkswagen.My passion for generative AI took center stage when I emerged victorious in a global competition, paving the way for a landmark Coca-Cola project centered around AI. This pivotal moment was a precursor to my role as a co-founder of XELMY, an avant-garde advertising agency celebrated for its groundbreaking campaigns. After five years of leadership and the subsequent sale of XELMY in 2023, I delved deeper into the AI-advertising nexus, driven by a fervent belief in AI's power to revolutionize storytelling and leave an enduring positive impact on society.Throughout my career, I've been honored with awards from esteemed institutions like Cannes Lions, El Ojo de Iberoamérica, Clio, El Sol, and ECHO Awards, recognizing my contributions to the field. My involvement extends beyond creative achievements. I'm an active jury member at industry events and a speaker, eager to share insights from my enriching journey.My dedication to exploring AI's transformative role in advertising is rooted in a genuine enthusiasm for pioneering AI-driven initiatives. This pursuit is more than a professional endeavor, it's an adventure into the unknown, where creativity converges with technology to forge revolutionary marketing approaches.In an era that values innovative thinkers who challenge the status quo, my narrative is a testament to a pioneering spirit, a deep-seated passion for AI, and a relentless quest for creative excellence. Each day, I'm committed to inspiring and leading teams toward new marketing frontiers, fostering a culture that prizes innovation and strives for unparalleled achievement.
Laia Grassi's Current Company Details
Laia Grassi Work Experience Details
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Ai And Advertising Creative Director - ConsultantLaia Grassi ConsultingAndorra La Vella, Ad
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Genai & Advertising Creative Director - ConsultantLaia Grassi Aug 2023 - Present
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Chief Creative Officer & Partner At XelmyXelmy Sep 2018 - Aug 2023Andorra | Barcelona | Madrid | New York | Los AngelesXELMY is more than just an advertising agency - we're a team of creative disruptors on a mission to build the brands of the future. By breaking from traditional advertising techniques, we develop fully integrated, global campaigns that put people at the center of every idea.We understand that every business has unique problems to solve, and we're committed to using creativity, strategy, and innovation to find the right solutions. Our goal is to create work that not only resonates with your audience but also achieves your business objectives.But we don't just want to create any kind of advertising, at XELMY we strive to make ads that add value to people's lives, not just noise. We believe that the advertising industry needs to be transformed, to create things that people want and are happy to see. We use the power of advertising for good, and that's what sets us apart.We're proud to be recognized as one of the TOP 20 Best Independent Agencies of Iberoamerica, and our work has won several global awards. With offices in Andorra, Barcelona, Madrid, London, Los Angeles, and New York, we're a global agency with a local touch. When you partner with XELMY, you're choosing a team that's dedicated to making your brand stand out in the crowd. -
Group Creative DirectorOrchid May 2018 - Sep 2018Barcelona Y Alrededores, EspañaI have a proven track record of successfully conceptualizing, leading, and executing global campaigns for high-profile clients such as Coca-Cola and Google. I have a keen understanding of the latest marketing trends and strategies and I am able to think outside the box to create campaigns that are not only effective, but also innovative and engaging. My ability to lead cross-functional teams and communicate effectively with stakeholders at all levels has been instrumental in the success of these campaigns. I am constantly looking for ways to improve and refine my approach to campaign development, always striving to deliver exceptional results for my clients. -
Global Creative Lead - Mobile AppIkea Group May 2016 - May 2018Malmö, SueciaAs a seasoned professional with a wealth of experience in advertising and product design development, I have a deep understanding of the intricacies of creating successful campaigns. I have provided direction to the creative store app team on a wide range of aspects, including media placement, design choices, content film creation, art direction, strategy, user experience (UX), user interface (UI), content use, and other key areas. My ability to think strategically and communicate effectively with cross-functional teams has been critical in the success of these efforts.I am also highly experienced in working on new digital global solutions and creating global marketing content for a wide range of markets. My work with Inter IKEA, for example, has been instrumental in developing innovative digital solutions that have helped the company to build a stronger presence in the global marketplace. I am always looking for new and exciting opportunities to push the boundaries of what is possible in advertising and marketing, and I am committed to delivering exceptional results for my clients. -
Executive Creative DirectorGiulia & Paul | Creative Consultancy May 2016 - Apr 2018InternationalAs an Executive Creative Director at a Creative Consulting firm, I played a crucial role in leading the development and execution of innovative advertising and marketing campaigns for a diverse array of clients. Utilizing my extensive experience and expertise in the industry, I provided direction and guidance to cross-functional teams, overseeing all aspects of campaign development, from initial concept to final implementation.My responsibilities included, but were not limited to:- Setting the creative vision and direction for the agency- Collaborating with clients to understand their business goals and objectives- Developing and presenting creative concepts and ideas to clients- Managing the creative process from concept through production- Mentoring and developing the skills of the agency's creative team- Keeping abreast of industry trends and emerging technologies to ensure that the agency's work stays ahead of the curveThroughout my tenure as an Executive Creative Director, I have been able to consistently deliver exceptional results for my clients, helping them to achieve their business goals and objectives through powerful, engaging and effective campaigns. With my ability to think strategically, lead cross-functional teams, and communicate effectively with stakeholders at all levels, I am confident in my ability to continue to deliver outstanding results for clients in the future. -
Creative Art Director | Bbdo GroupProximity Barcelona Jan 2014 - May 2016Barcelona Y Alrededores, EspañaAs a Creative Art Director at Proximity Barcelona, an advertising agency, I was responsible for leading the conceptualization and visual development of advertising campaigns for a wide range of clients. My role involved working closely with the agency's copywriters, strategists, and other creative team members to develop concepts, ideas, and designs that effectively communicated the clients' messages and achieved their marketing objectives.My key responsibilities included:- Developing and communicating a clear creative vision for each campaign- Collaborating with cross-functional teams to develop and refine campaign concepts- Overseeing the design and production of all visual elements, including print, digital, and video content- Directing photoshoots and video productions- Managing and mentoring junior members of the creative team- Keeping abreast of industry trends and emerging technologies to ensure that the agency's work stays ahead of the curveThroughout my tenure as a Creative Art Director at Proximity Barcelona, I have been able to consistently deliver visually striking and effective campaigns that have helped our clients to achieve their business goals. My ability to think creatively, lead a team and communicate effectively has been instrumental in the success of these campaigns. I always strive for excellence, and I am committed to creating advertising that not only meets client's objectives but also creates an emotional connection with the target audience -
Creative Art DirectorDdb Jan 2012 - Dec 2013As an Art Director for DDB, a leading multinational advertising agency, I was responsible for creating visually compelling and effective campaigns for a wide range of clients. My role involved working closely with the agency's copywriters, strategists, and other creative team members to develop concepts, ideas, and designs that effectively communicated the clients' messages and achieved their marketing objectives.My key responsibilities included:- Developing and communicating a clear creative vision for each campaign- Collaborating with cross-functional teams to develop and refine campaign concepts- Overseeing the design and production of all visual elements, including print, digital, and video content- Directing photoshoots and video productions- Managing and mentoring junior members of the creative team- Keeping abreast of industry trends and emerging technologies to ensure that the agency's work stays ahead of the curveBeing part of DDB was an amazing opportunity for me to work with some of the most talented professionals in the industry and to be exposed to a wide range of clients, cultures and markets. The agency's reputation for creating groundbreaking and award-winning campaigns made it a great place to learn and grow. I was able to develop my skills and hone my craft, while working on campaigns that resonated with audiences around the world. The experience I gained while working at DDB has been invaluable, and I am confident that it will serve me well in all of my future endeavors -
Creative Art Director360º Creative Jun 2011 - Jan 2012Barcelona, EspañaAs an Art Director at 360 Creative, a small independent agency, I played a critical role in driving the conceptualization and visual development of advertising campaigns for a wide range of clients. My role was more of a Creative Director, and I was responsible for leading the agency's creative team and ensuring that all campaigns were visually striking and effective. I collaborated closely with the agency's copywriters, strategists, and other team members to develop concepts, ideas, and designs that effectively communicated the clients' messages and achieved their marketing objectives.My key responsibilities included:- Setting the creative vision and direction for the agency- Collaborating with clients to understand their business goals and objectives- Developing and presenting creative concepts and ideas to clients- Managing the creative process from concept through production- Mentoring and developing the skills of the agency's creative team- Keeping abreast of industry trends and emerging technologies to ensure that the agency's work stays ahead of the curveWorking at 360 Creative was an exciting opportunity for me to take on a more leadership role and be more involved in the creative process. The small size of the agency allowed me to be more hands-on in all aspects of the work and to have a greater impact on the projects. However, after some time, I realized that I wanted to take on a more junior role (start from the beginning) in a larger agency and that's why I decided to move to another agency. The experience and knowledge I gained while working at 360 Creative has been invaluable, and I am confident that it will serve me well in all of my future endeavors -
Concept Interior Design & DecorationConcept Interior Design & Decoration 2010 - 2012I have had the opportunity to work on a wide range of projects, including designing several establishments such as restaurants, nightclubs, shops, and private homes. My role involved working closely with clients to understand their needs and preferences, and then creating functional and visually appealing spaces that met their goals and objectives.My key responsibilities included:- Meeting with clients to understand their needs and preferences- Developing design concepts and presenting them to clients- Creating detailed floor plans, elevations, and 3D renderings- Selecting materials, fixtures, and finishes- Managing and coordinating all aspects of the design and construction process- Overseeing installations and ensuring that all work is completed to the highest standardsThroughout my career interior design was a surprise and J love it. I have honed my skills and developed a keen eye for detail. I am able to understand and interpret clients' needs and preferences and translate them into functional and visually appealing spaces. I am highly skilled in creating detailed floor plans, elevations, and 3D renderings, and I have an excellent understanding of the latest design trends and materials. I take pride in creating unique, personalized spaces that reflect the personality of the client, and I am always looking for ways to push the boundaries of what is possible in design
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Art Director & Designer & PhotographerArt Director & Designer & Photographer - Freelance 2004 - 2012As a freelancer, I had the opportunity to work on a wide range of projects, including art direction and photography, as well as graphic design. I collaborated with a diverse range of clients, using my skills in design and visual communication to create impactful and visually striking campaigns and designs. I was able to apply my creativity and technical expertise to a wide range of projects, from fashion shoots to corporate campaigns and design projects.Throughout my tenure as a freelancer, I was able to build a reputation as a reliable and professional. I was able to work with a wide range of clients, from fashion brands to corporate clients, and I was able to create visually striking and effective campaigns and designs that resonated with audiences. My ability to think creatively, manage my time effectively, and deliver high-quality work allowed me to establish a strong reputation in the industry. I am always looking for new and exciting opportunities to push the boundaries of what is possible in art direction, photography, and graphic design
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Communication & Production CoordinatorB-Room Barcelona & London Events Jan 2009 - 2011While working part-time in the communication department at b-ROOM, I had the opportunity to make a significant impact on the design and production of various events. My role involved working closely with the team to create and collaborate on visually striking designs that effectively communicated the event's message and achieved the desired impact. I was able to apply my skills in design and production to create unique and memorable experiences for the audience.During my tenure at b-ROOM, I was able to:- Develop my skills in design and production- Collaborate with a team to create visually striking designs- Gain experience in event planning and execution- Learn how to effectively communicate a message through design- Understand the importance of attention to detail and quality control- Be part of the creation of memorable and impactful eventsThe experience I gained at b-ROOM was invaluable, not only in terms of the technical skills I acquired, but also in the ability to work in a dynamic environment, where creativity and teamwork were key. I was able to develop my skills in design, production, and event planning, and to contribute to creating memorable experiences for the audience. I am grateful for the opportunity to work at b-ROOM and the impact that it had on my professional development
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Graphic Designer & Web DesignerMmg Metropolis Media Group Sep 2009 - Jun 2010My first job as a graphic designer at Metropolis Media Group was a truly transformative experience, providing me with a solid foundation in the industry, and setting the stage for my continued professional development. I was fortunate to have the opportunity to work on a wide range of projects, from logo design to multi-level marketing campaigns for multinational businesses. This gave me a chance to apply my knowledge of graphic design and web implementation, and to gain valuable experience working within a team and finishing projects to tight deadlines.During my tenure at Metropolis Media Group, I was able to:- Develop my skills in graphic design and web implementation- Work on projects for multinational businesses- Gain experience working within a team- Learn how to meet deadlines and manage my time effectively- Understand the importance of attention to detail and quality control- Gain an understanding of marketing and advertising principlesI am grateful for the opportunity to work at Metropolis Media Group, it was an amazing first job that allowed me to gain a wealth of experience and knowledge in the industry. The experience I gained at Metropolis Media Group has been invaluable, and I am confident that it will serve me well in all of my future endeavors
Laia Grassi Skills
Advertising
Creative Direction
Art Direction
Online Advertising
Publicidad
Publicidad En Internet
Illustrator
Graphic Design
Redes Sociales
Indesign
Design
Interior Design
Estrategia De Mercadotecnia
Mercadotecnia En Medios Sociales
Social Media
Event Management
Medios Sociales
Online Communications
Decoration
Photoshop
Digital Art
Marketing Digital
Digital Marketing
Web Design
Leadership
Marketing Strategy
Adobe Photoshop
Consultor De Redes Sociales
Ux
Liderazgo De Equipos
Experiencia De Usuario
Creatividad
Motivada
Comunication Strategies
Vision
360 Thinker
Gran Capacidad
Creative Thinker
Concept Developer
Creativity
Adobe Ilustrador
Frequently Asked Questions about Laia Grassi
What company does Laia Grassi work for?
Laia Grassi works for Laia Grassi Consulting
What is Laia Grassi's role at the current company?
Laia Grassi's current role is AI and Advertising Creative Director - Consultant.
What is Laia Grassi's email address?
Laia Grassi's email address is he****@****ssi.com
What is Laia Grassi's direct phone number?
Laia Grassi's direct phone number is +331447*****
What skills is Laia Grassi known for?
Laia Grassi has skills like Advertising, Creative Direction, Art Direction, Online Advertising, Publicidad, Publicidad En Internet, Illustrator, Graphic Design, Redes Sociales, Indesign, Design, Interior Design.
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