Laiba Shahid Email & Phone Number

• Conducting the empirical economics research on the Punjab Economic Opportunities Program (PEOP), led by principal investigators Ali Cheema (LUMS), Asim I. Khwaja (Harvard University), Muhammad Farooq Naseer (LUMS), and.
• Managing data, conducting econometric analyses, reviewing relevant literature, aligning survey questionnaires, and writing comprehensive reports. My primary role involves data analysis in a pilot intervention focused.

Lahore, Punjab, Pakistan

Established a sustainable store specializing in hand-illustrated prints on apparel with a solid commitment to sustainability and ethical production practices while providing a personalized shopping experience.

Lahore, Punjab, Pakistan

• Giraffe Ltd. | Warner Music South Asia
• Conceptualized marketing campaigns for 4+ songs, such as "Teri Gali" by Sarmad and "Drama" by Umair Butt, overseeing execution, coordinating with photographers and videographers, and creating detailed schedules.
• Conducted market research on 4 local and seven international competitors of the Warner network, analyzing their strategies and developing competitive marketing strategies for Giraffe.

Lahore, Punjab, Pakistan

• Managed 30+ influencers and artists for 4+ annual campaigns and signed collaborations for worth Rs. 760K.
• Increased engagement by 490K views on Instagram, 20k more followers on threads app.

Lahore, Punjab, Pakistan

• Collaborated with the film industry's senior artists including Nadeem Baig, Shaan Shahid, Sarmad Khoosat, & Sajal.
• Hosted the latest films casts such as Khel Khel Mein, Parde Mein Rehne Do, & Zarrar with an audience of 500+
• Led a team of 15+ members including directors and team members..

Alhamra Art Center

Directed a group of 4 freshmen to get partners and sponsors on board for the largest Film Festival of Pakistan. Successfully collaborated with Pepsi, Outfitters and other leading brands of Pakistan.

Lahore, Punjab, Pakistan

Lead a team of 5 members to guide them to play their essential part in society by getting all the talented lot in our local film making to come to our events and help them interact with the youth.

Lahore, Punjab, Pakistan

Developed ideas to market LMA using artistic skills by coming up with unique ideas for posts, posters, flyers, and the organization's overall marketing.

Lahore, Punjab, Pakistan

• Conducted a survey on the "Performance Management Process" across 9 departments and 3 locations of Fauji Food Offices.
• Analyzed data from the survey for 67+ employees using RStudio and Python to create data visualizations for each department and location. Identified weak areas of performance management and presented the findings of the.
• Implemented the company's new vision, mission, and values as part of the "Crafting Our Future" project. Developed internal marketing strategies and built external marketing strategies to support the project.
• Designed and organized the "Go Green Week" for company employees to celebrate World Environment Day.

Lahore, Punjab, Pakistan

• Mentored a class of 70+ students, fostering a positive and inclusive classroom environment conducive to academic growth and intellectual exploration.
• Managed administrative tasks, such as maintaining attendance records, grading assignments, and preparing course materials, ensuring smooth operations of the class.

Dubai, United Arab Emirates

• Aligned the brand image across 4 social media platforms and reviewed the experience of 6+ client companies in case studies of past projects to build a strategic marketing strategy for increasing the company’s profit.
• Increased average monthly recurring revenue by 66% from USD 4,232 last year to USD 7,100 in the first quarter this year by attracting 3+ additional clients compared to last quarter through strategic marketing.
• Raised a noteworthy investment of PKR 5M through The Boring Syndicate.

Lahore, Punjab, Pakistan

• Engaged with current and past clients to build strategies to increase engagement on social media platforms.
• Analyzed the trends in user preferences, identifying their needs, delivering the best possible experience to viewers through regular engagement, and providing the page a renewed look through new icons, themes, and text.
• Accelerated social media engagement by followers by 70+ on Instagram and 100+ views.

Bachelor Of Science - Bs, Economics

Summer School, Data Science

Fsc, Pre-Engineering

- Assistant Head Girl - 2nd in Pre-Engineering - AMUN'19: Honourable Mention - Participant in Declamation and Debates - Hosted multiple.