Analytics and research expert with a proven track record of successful team leadership, analytical consulting, project leadership and developing solutions that inform business decisions.Areas of Specialty:Data Analytics Expertise• Well-versed in both the theory and the practice of research science and data analysis; can flexibly and innovatively adopt analytic techniques to problem-solving• Skilled in navigating the complexities of media delivery and performance metrics across various channels and platforms with extensive experience in campaign reporting, brand lift studies, and attribution• Experienced in marketing mix modeling analysis using Concentric Market • Proficient with data management and analysis; applications include: SPSS, SAS, R, Python, mTAB, SQL• Adept at presenting research findings through story-telling and data visualizationLeadership• Team leadership and team building: capable of putting together a team, setting its long-term vision and short-term goals, developing its members through training, mentoring and support, and structuring each member’s role to effectively contribute to the team’s mission• Thought leadership: skilled at designing research and analysis solutions to solve business problemsResearch Management• Experienced in all aspects of research projects: Study design, proposal, planning, budgeting, questionnaire development, data capture, data management, analysis & reporting, and quality assurance• Knowledgeable in both quantitative and qualitative research: types of projects include market segmentation, forecasting, key driver analysis, text analysis, customer satisfaction tracking, dashboard reports, syndicated buyer behavior studies, predictive modeling, and index developmentRelationship Building• Know how to earn the trust of clients by listening and understanding their situation and problems, offering good solutions, and going above and beyond their expectation in implementation• Able to maintain relationships through providing consistent, reliable service, regular proactive engagement, and continuous improvement of services