Emily L. Email & Phone Number

New York, NY, US

Berlin, DE

Berlin, DE

Overseeing the agency departments across Community, Social, Growth, Content, and DevRel. Focusing on agency growth, client happiness, and making crypto marketing more data-driven.

Berlin, DE

Hype is the Onchain Super Agency. Started in 2017, Hype has grown into the leading full-service marketing agency in Web3. We are a global team of 100 who have worked with over 200 top-tier blockchain projects.

MoreHuman Media starts, grows, and scales DTC ecommerce brands. We blend data + creative + a deep understanding of human behavior for a more human, more effective approach to marketing. Our team has over $30 million spend in performance marketing experience and 8+ years of brand building, direct response, and ecommerce experience. Beyond direct execution.

New York, NY, US

• Directly managed $12.8mm ($800k -$2mm/month) in media buying spend on paid social channels including Facebook, Instagram, Snapchat and Pinterest
• Generated over $22mm+ in revenue for companies in financial tech, health and wellness, e-learning, and eCommerce verticals
• Worked closely with other channel media buyers, creative, and data analytics team to maximize ROI, LTV and scale for our clientsMission: We scale the world's best ideas through digital advertising — by aligning purpose.

• I consult brands on performance marketing, conversion-optimized funnels, automation, A/B testing landing pages, and paid social direct response ads.
• Increased sales by 122%, decreased CPA by 18% and increased spend by 81% up to $50,000 monthly for a DTC wellness company
• Managed conversion optimized funnels for coaches with $2-4 CPLs and upsells into higher ticket memberships at $80 CPA with $12-20,000 in monthly spend
• Presented and hosted Facebook Advertising workshops at Dojo Bali and Start Me Up Careers

Lake Oswego, OR, US

• Built, optimized, maintained, and scaled Facebook/Instagram funnels for clients in ecommerce and lead-gen across multiple verticals
• A/B tested and performed data analysis on placements, audiences, ad copy, objectives, and creatives using Ads Manager, Facebook Pixel, and Google Analytics
• Assisted Account Managers in troubleshooting and strategizing client’s account performance
• Created segmented ROAS-focused remarketing funnels to support client’s holistic marketing plan and paid search traffic
• Developed best practices, strategies, and trainings to help grow the Paid Social department

Lake Oswego, OR, US

• Managed book of clients ranging from local businesses, eCommerce, and lead generation at both SMB and enterprise level
• Cultivated and maintain client relationships through consistent reporting and goal-setting
• Contributed to agency's fastest growing department through research and testing of new platform features, knowledge-sharing, and role definition
• Deep experience with Facebook Power Editor, Ads Manager, Audience Insights, Business Manager, audience targeting, and Facebook Pixel

Lake Oswego, OR, US

• Managed book of SMB clients for Google AdWords ranging from lead generation and eCommerce
• Communicated and disseminated client's KPI goals and needs to account specialist
• Monitored engagement, ROI/ROAS, and call/lead metrics to optimize and scale campaigns
• Focused on client retention by maintaining client happiness and relationship through meeting business goals and needs
• Introduced client's to SEO services and Bing platform to expand marketing channels for business

Portland, Oregon, US

• Built a Shopify eCommerce store gaining skills in:
• Branding, positioning and copywriting
• Overseas manufacturing sourcing and partnerships
• Dropshipping and private labeling
• Conversion optimization and UX
• Marketing channels included SEO, Facebook/Instagram paid ads, and in-person sales

• Achievements:
• Was the #1 representative for sales production two months in a row (October and November 2015) out of 600 other sellers nationwide for CenturyLink's campaign
• Was the #6 representative nationally the first month of work (September 2015), including a week of training where I was not selling.
• Recognized as "Top Leader" in our Portland office at Regional Conference in Seattle, WA
• Broke office records for both volume and profit of sales, and was consistently placed first or second in production every week for the duration of the position
• Maintained a low cancel and concern rate on all closes