Laila Abarar Email & Phone Number

Casablanca - Maroc

Casablanca, Morocco

- Loyalty Program From April 2018 till now- Define the omni-channel loyalty strategy and customer service for both Marjane & Marjane Market.- Select and manage third party service suppliers, providing direction of services required, and holding each party accountable for meeting expected deliverables.- Manage the launch (test & national deployment): teams training, material, internal communication, tracking….- Manage the day-to-day campaigns execution: implementation of marketing campaigns across channels, creative development, tracking setup, teams training, internal communications… for flawlessly deployment.- Design the retention strategy and develop marketing activations campaigns across in-app, email, SMS channels, to increase members retention and satisfaction. - Track campaigns performance and recommend actionable insights. - Digital CommunicationFrom January 2017 to April 2018- Define the digital communication road Map for Marjane.- Manage and expand the digital ecosystem (site, social networks, newsletter, WebTV ...)- Deploy and manage the campaigns from conception and creation untill execution.- Analyse campaigns performance and recommend actionable insights.- Manage the media budget and the relationship with agencies.- Market Research From January 2017 till now- Define Market research roadmap to achieve business objectives and deliver sustainable growth.- Provide strategic thinking, technical leadership and project management to generate accurate and actionable insights for strategic planning. - Develop new studies or review existing ones to answer business needs: - New methodology for pricing with larger scope and most accurate data, - Review the mystery client grid & items scoring, and launch a new platform to digitalize its outputs, - Launch satisfaction barometer, - Optimize catalogs/flyers dispatch and budget based on zoning study outputs.

Morocco

- Develop, lead & manage Market Research projects to drive Consumer, Shopper and Customer understanding.- Lead Brand Audits workshops for Home Care, Foods and Personal Care, to identify key business opportunities and support building integrated annual Business Plan.- Analyse results and deliver valuable insights and recommended actions to seize business opportunities. - Organise the People Voice program to leverage Consumer, Shopper and Customer voice.- Work closely with local and regional cross functional teams to achieve the strategic goals through leveraging existing knowledge, assessing information gaps and conducting relevant studies and therefore optimizing research approach.

Morocco

Worked with several national and multinational companies from FMCG sector handling projects from receiving the brief until presenting findings to the customer - Account management, giving strategic solution for market research based on a solid understanding of the marketing issues.- Monitoring of trends and competition in the market, assessment of media communication and Brand positioning. - Delivery of added value analysis and presentations to the customers, with strategic recommendations, based on a solid knowledge of the market. - Management and training of data processing & fieldwork teams.

Bachelor’S Degree, Psychology, Licence

Master’S Degree, Marketing, Dess

Master’S Degree, Business Administration And Management, General, Master