Creative and CRM-savvy senior creative copywriter with extensive agency experience across a multitude of brands. I know how to turn complex material and business challenges into creative communication and purposeful campaigns. For 18+ years, I’ve been writing for audiences on their user journey across relevant channels for clients such as IBM, Coca-Cola, Mattel, Novo Nordisk, DSB, Mazda, Royal Canin, Milestone Systems, Shell, FMC, Novartis, Johnson & Johnson, AstraZeneca and many more. Segmented Communication, Brand Books, Concept Development, Purpose Driven Communication, Digital Copy, and Creative Engagement are my prime strengths, but I have worked up a diverse resumé and am somewhat of a multi-tool. Shameless self-promotion: My work has been awarded 30+ awards over the years … In short ... Give me segments, and I can handle them, understand them, and write for each of them - while uniting them within a common brand story. Give me a message conundrum, and I'll figure out how to best solve it using the right channels and communicative approach. I also have extensive training in high-level grammar, linguistics, and phonetics. Lastly, I have a gnarly brain of encyclopaedic knowledge. Spoken and written languages on a professional level: Danish and English