International minded digital marketing & communication expert with 15 years of experience in building successful comprehensive communication campaigns for brands across a variety of pharmaceutical, B to C & B to B sectors across Europe.CORE COMPETENCIES STRATEGIC: define brand strategic vision that will lead to a big idea to make your brand stand out and your sales take off. A vision based on a thorough understanding of the consumer, the competitive environment and current sector trends. DIGITAL: use of digital strategy development models, to connect brands with their potential customers online and to develop appropriate content strategy, conversation monitoring, community building. Trough the creation of the travel website www.triptam.com, I have acquired a deep knowledge of designing a website & e-mailings, implementing SEO strategies, animating social media accounts.PROJECT MANAGEMENT: lead complex integrated marketing projects, within tight timeframes & budget constraints while engaging with multiple partners such as clients, internal creative departments, PR, media & medical communication agencies LEADERSHIP: encourage team creativity, initiatives and innovation. Created very strong relationships with both local and global clients at various hierarchic levels.EXPERTISE:- bring practical and appropriante strategic solutions to increase brand awareness, develop a new brand design, boost sales/recrutement, educate consumer/patient, change brand perception- analyse consumer needs and insights to unlock brand idea (use of marketing tools: personas, sales funnels, marketing touch points...)- translate complex information into compelling consumer content.- design social media and content strategies- implement projects such as: social media campaigns & pages, blogs, simple websites, videos, photo retouching, leaflets, events, PR media toolkits- animate brainstorm sessions with innovative techniques to unlock creativity of the participantsGood knowledge of digital tools such as Hootsuite, Canva, Wordpress, Yoast SEO, Google analytics, MailchimpSOFT SKILLS- creative thinking- collaborative & entrepreneurial mindset- winning spirit- flexibility & adaptabilityBRAND EXPERIENCEKellogg's, McDonald's, Fiat, Disneyland Paris, Geneva Tourism, L'Oreal ParisPharmaceuticals: Alcon - Merck Serono CONSULTANT CLIENTSThe Graduate Institute of Geneva - Executive Education, FASNY (French American School of NY) - Entrepreneurs with www.think-talks.com workshops - Cristel US (luxurious cookware)