Laila Fanzi, Msc Email & Phone Number

Amsterdam, North Holland, Netherlands

CROWDCONSULTANT is a scale-up management and personnel consultancy leveraging the principle of crowdsourcing. They have received several awards for their unique work and business model as Pioneer in Consulting 4.0 and New Work. As a Senior Growth Manager my goal is to oversee the marketing strategy and Go To Market plan, whilst being responsible for the execution, with the goal to grow the B2B client base via digital marketing activities. My main activities are: - Optimizing the content Marketing Strategy based on market analysis. - Leading the continuous optimization of the Go-To-market approach, including brand representation on multiple online (social) platforms.- Managing the editorial calendar and generating content (e.g. posts, videos)

Amsterdam, North Holland, Netherlands

My own coaching practice where I coached women in a high-achieving work environment to more well-being and more empowerment. My partners are among others Spotify, Femme and Mamamoon Health. In addition to coaching, I was responsible for all marketing and sales activities of my practice. - 1 on 1 coaching, workshops and trainings.- Lead generation, content management and creation: social, podcast, webinars, e-mail, SEO and SEA.- Building online and offline partnerships and managing all relationships.- Ensuring all marketing activities meet the Laila Fanzi brand.

Amsterdam, North Holland, Netherlands

Veepee (Vente-Privee Group) is the number one ‘member based’ flash sales e-tailer in Europe with over more than 75 million members, being active in 12 European countries. Daily it offers exclusive flash sales of premium brands within fashion, sports, lifestyle, travel and FMCG.I was responsible for managing and growing strategic international Sports brands to be sold and activated in the Benelux by managing an existing portfolio and acquiring new brands. I managed the B2B and B2C strategy, execution and performance of the Sports department:Strategy:- Develop and implement Sports growth strategies against current accounts base and prospects. - Create Go To Market plans in alignment with Global, with profitability being the main KPI. - Analyze the Benelux market, Sports category and segment development.Commercial:Lead the commercial agenda and deliver on account & financial targets. This includes portfolio reviews, negotiations, new business generation and commercial consulting with other markets.Operational:- Lead and manage the Sport agenda with residing departments e.g. logistics and marketing.- Manage the execution of the annual commercial calendar and secure adherence to planning and processes by the team.

Amsterdam, North Holland, Netherlands

New role where I have been asked to head up the Reebok Pan-European Partnership Marketing eCommerce business by creating the strategy from scratch, being responsible for key account management, partner acquisition and managing the team of 3. - Own the Reebok European Partnership strategy from creation to deployment, including budget management, ensuring both B2B and B2C KPI’s are met through digital marketing and strategic sales.- Develop and maintain a collaborative relationship with key partners, acquire new partners, leading negotiations and account plans whilst managing internal stakeholders. - Continuously improve processes to ensure efficiency and optimization, driving special projects. - Manage, guide and nourish the Reebok European Partnership team to meet its KPI’s. 🏆 Key achievements: - Turned around a negative sales trend to a double-digit growing business in only three months and during Covid-19, by implementing a strong strategic plan and key account plans. - Overachieved the 2020 and 2021 sales target and YoY growth with double digit numbers. - Built fundamental processes and tools, ensuring consistency across all customer touch points and sustainable sales which were used by the wider Adidas team.

Amsterdam Area, Netherlands

Maximize the Adidas and Reebok EU North Partnership Marketing eCommerce business by acquiring, managing and activating partnerships both B2B and B2C. - Create and execute account and marketing plans based on business objectives, including budget management and leading negotiations with key accounts. - Develop and maintain a collaborative relationship with partners and acquire new partners, whilst managing all aspects of interaction, both B2B and B2C.- Establish and develop a strong relationship with several internal cross functional departments.🏆 Key achievements: - Doubled the partnership business in Northern Europe, resulting in the most successful region for Adidas Partnership Activation eCommerce Europe. - Significantly increased return on investment by strategic account planning and renegotiating sales terms. - Successfully acquired several key partners and managed the whole onboarding process from beginning to end.

Amsterdam Area, Netherlands

Individually responsible for the Reebok European brand activation strategy and Go To Market plan, driving sales at Foot Locker Europe Group. - Create and execute a Go To Market plan incorporating 360 degrees online and offline marketing, driving sell-out for every product launch whilst managing the marketing budget. - Manage all marketing projects from strategy creation to execution, liaising with several international cross-department functions and external parties. - Manage and maintain a collaborative relationship with the accounts. 🏆 Key achievements: - Tripled the business in three years by building the foundation for a distinctive long-term Reebok marketing strategy and a positive relationship with the accounts. - Successfully negotiated the first Reebok 360 window campaign across 800 retail stores in Europe. - Set up a successful innovative influencer program which was perceived as ‘Best Practice’ by the Adidas Group and the accounts.

Amsterdam Area, Netherlands

Create and execute the yearly account marketing plans across 50 points of sale in order to drive sell-out for every product launch whilst managing the marketing budget. - Develop, manage and execute international product launches and activation projects, driving sell-out at the accounts on a B2C level. - Manage the visual merchandiser and external agencies such as ad agencies and event production agencies. - Responsible for the B2B marketing, setting up projects such as trade shows, product trainings and formal communication. 🏆 Key achievements: - Successfully developed and executed the yearly activation plan of the first IWC Boutique in the Netherlands, achieving all commercial KPI’s. - Fundamentally changed the activation strategy by organizing several innovative ‘money can’t buy’ experiences such as the first large scale IWC consumer experience event with excellent financial and customer experience results. Called out as ‘Best Practice’ by the Global Leadership Team and the accounts.

Amsterdam Area, Netherlands

Responsible for the acquisition and retention of gym members.• Acquire new members based on monthly target.• Retain current members by executing CRM initiatives.• Act as a hostess for the gym ensuring members get the best customer service and experience.

Amsterdam Area, Netherlands

Responsible for organizing alumni activities such as the Marketing Café and the annual Alumni Event.

Hoofddorp

Responsible for coordinating price promotions, development of POS material and shelf plan planning/optimization

Amsterdam Area, Netherlands

Responsible for writing presentation manuals, guidelines and coordinating visual merchandising for branches of the department store.

Master, Marketing

Graduated with honors Thesis: How green are you? A cross cultural study into values, environmental concern and WTP for green products..

Bachelor, Business Administration

Graduated with honors. Bachelor thesis: The effect of price promotion framing on short-term sales: Euros off VS percentage off.

Bachelor, Marketing And Management

Activities and Societies: Attented and participated in several marketing/ advertising events organized by Chapman AdClub (A student.

Socratisch Coachen, Coaching

Voedingsleer, Foods, Nutrition, And Wellness Studies, General

Nutrition Fundamentals

Vwo, Economics