I lead a global movement to support women in Electronic music that evolved from the creation of a book I co-authored. I am a respected figure in the push on gender representation in the industry, while holding an Honouree title in the Alt Power Music 100 List. The initiative I founded; Lady of the House which celebrates, champions and honours women in dance music through a multi activity platform. Delivering live talks and debates, cultural exhibitions, music events, and through practical working partnerships; the brand has had a huge impact on the sector in the past 18 months. Artists involved in the project include; Becky Hill, Charlotte De Witte, Nina Kraviz, Jocelyn Brown, Roisin Murphy, Nicole Modaber, Carl Cox and more. Through my 20 year career I has excelled in adversity and am a seasoned music events manager, promoter, marketing consultant delivering successful profitable live music events and tours since 2002. I am an expert in the management and promotion of club events from concept to completion with a track record of 500k tickets sold to events, managing budgets totalling over 2m. I have worked with partners in promoting events for artists including David Morales, Grace Jones & Lauryn Hill, and worked with brands & venues inc Defected, Redbull, Fabric, Outlook. Laila secured over 700k government support funding for electronic music businesses whilst campaigning for more recognition of Electronic Music as a cultural necessity. An active social justice advocate, she is passionate about gender, racial and socio-economic equity standing for the protection of all things diverse and inclusive that make up our dance music community.
Lady Of The House
-
FounderLady Of The House Mar 2021 - Present
-
FounderLady Of The House Mar 2020 - Present
-
Co AuthorLady Of The House Nov 2020 - Mar 2022
-
Executive DirectorFr808Dom Ltd Nov 2020 - PresentBristol, England, United KingdomCreated Fr808dom Ltd a newly incorporated company during Covid-19. With the view to assist healing the wounds that have been created & brought to light within the electronic music industry during the pandemic. I Lead a team of BAME female professionals from a range of socio-economic backgrounds to deliver live music events, artist management & successful inclusion/diversity projects across the country.
-
FounderParallel Dimensions Jul 2014 - PresentBristol, England, United KingdomFounded a promotion brand which later developed into a proficient music events business responsible for promoting a large number of brands, labels and artists across multiple venues nationally. Parallel Dimensions also manages artists and offers consultancy services to other industry businesses. Today the business has a workforce of 5 people and works across multiple projects.
-
Senior Promotions ManagerLakota Oct 2016 - Jul 2018Bristol, England, United KingdomResponsible for the development of Lakota’s marketing/ promotional strategy and roadmap for a future team to continue the work. I was headhunted by the owner and drafted in as a short term emergency manager for 6 months. Due to the excellent level of work produced under the pressurised conditions I was asked to remain for a longer period. -
Promotions ManagerBlue Mountain Nightclub Mar 2014 - Aug 2016Bristol, England, United KingdomAfter 22 years of operating the club himself the venue owner opened the position to me after hosting a string of successful events through my company Parallel Dimensions. I later acquired a sale for a 10 year lease and subsequently settled the leaseholder and new team in, integrating them into the Bristol music community for the owner before leaving.
-
Promotional ConsultantThe Doghouse Jan 2015 - Dec 2015Bristol, England, United KingdomBrought to life the owners vision of turning cocktail bar, into a new underground venue space for intimate exclusive club nights with a focus on house, disco and techno.
-
Event CoordinatorSt Paul'S Afrikan Caribbean Carnival Ltd Jan 2014 - Sep 2014Bristol, England, United KingdomIn its 46th year of existence and becoming one of the largest of its kind in Europe the carnival was cancelled after its 2014 event. Unforeseen challenges and setbacks led to the decision to cancel the street carnival for 2015. The organisation committed to the Caribbean community of St Pauls and the funders of the event to deliver a grassroots smaller community event in place of the annual street event. Seeing the organisation was in trouble I created a proposal for a work bid and began the emergency role to coordinate the delivery of the event. -
Event CoordinatorSt Luke'S - Sheffield'S Hospice Feb 2012 - Sep 2014Sheffield, England, United KingdomA third sector organisation fundraising team was responsible for generating 5 million pounds revenue in the year of my joining to build a new wing on the hospice.- Created and delivered 35 fundraising events with profits totalling £340,000. -
Promo Team MemberBerlins, Bed, Area 51, Dickens, Off Limits, Unit, Fez, Censored Aug 2005 - Dec 2012Sheffield, England, United Kingdom- Assisted in delivering over 55 events - Occasional artist liaison. - Occasional bar staff
-
Promotions Team / Bar StaffOrchis May 2002 - May 2005Sheffield, England, United KingdomPopular underground dance music nightclub in Sheffield. - Part of the street promo team to ensure the club was busy over weekends. - Occasional artist liaison.
Laila Mckenzie Education Details
-
Events Managment
Frequently Asked Questions about Laila Mckenzie
What company does Laila Mckenzie work for?
Laila Mckenzie works for Lady Of The House
What is Laila Mckenzie's role at the current company?
Laila Mckenzie's current role is Spearheading a global movement to support women in Electronic Music.
What schools did Laila Mckenzie attend?
Laila Mckenzie attended Sheffield Hallam University, The Sheffield College.
Not the Laila Mckenzie you were looking for?
-
Laila-Grace McKenzie Breary
London -
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial