Laila Nunes Email & Phone Number

State Of São Paulo, Brazil

São Paulo

* Developed and implemented an email replies tracking and reporting system, enhancing global email nurture and one-off campaigns, which led to increased pipeline creation and influence.* Streamlined global email template creation and localization, enhancing campaign effectiveness by ensuring consistent, high-quality messaging across multiple languages and regions, leading to a 10% increase in international engagement.* Leveraged Eloqua and Pendo to execute push campaigns, engaging over… Show more * Developed and implemented an email replies tracking and reporting system, enhancing global email nurture and one-off campaigns, which led to increased pipeline creation and influence.* Streamlined global email template creation and localization, enhancing campaign effectiveness by ensuring consistent, high-quality messaging across multiple languages and regions, leading to a 10% increase in international engagement.* Leveraged Eloqua and Pendo to execute push campaigns, engaging over 3.2 million users and optimizing campaign effectiveness through targeted messaging.* Spearheaded program management initiatives, optimizing workflow processes, training team members, and driving a 15% improvement in campaign performance through analytics dashboards and A/B testing.* Orchestrated in-product messaging for flagship events, resulting in a 6% increase in attributed pipeline and an 8% increase in bookings by enhancing customer engagement.* Led successful in-product messaging campaigns, driving a 12% increase in customer engagement through strategic targeting and personalized content.* Owned end-to-end execution of global email and in-app marketing programs, achieving a 5% increase in cross-selling and upselling opportunities through strategic content and timing.* Established strategic partnerships across Marketing, Customer Success, Data, and Engineering teams, facilitating seamless collaboration and driving continuous improvement in email marketing programs.* Developed and executed an iterative testing strategy, leading to optimized messaging and targeting that resulted in a 15% improvement in engagement metrics and overall campaign performance.* Applied marketing automation expertise, including workflows, triggers, personalization, segmentation, targeting, and drip campaigns, to enhance user experience and engagement throughout all stages of the customer journey. Show less

São Paulo

* Supported a varied portfolio of companies, from local entrepreneurs to nationwide services in branding, social media strategy and content creation, as well as community management across various channels. Adding value to business insights through analytics.* Built trust and rapport with clients by sticking to clear communication, detailed corporate reports, active listening and encouraging creative engagement.* Managed relationships with social media influencers, community managers.

São Paulo

* Led the whole campaign team - core and partners - from pre to post campaign season. Duties included researching, producing, releasing content, spearheading strategic planning for copyright, video, direct push, mail marketing, community outreach and branding.* Established and monitored KPIs for a fast-paced campaign, adapting strategy and content to address competition, while attuned to political climate, major news and key concerns of our electoral community.* Produced large scale… Show more * Led the whole campaign team - core and partners - from pre to post campaign season. Duties included researching, producing, releasing content, spearheading strategic planning for copyright, video, direct push, mail marketing, community outreach and branding.* Established and monitored KPIs for a fast-paced campaign, adapting strategy and content to address competition, while attuned to political climate, major news and key concerns of our electoral community.* Produced large scale initiatives, such as a cross-platform 12-hour live stream, supporting live community management and broadcasting needs.* Increased social media following - Instagram by 390% and Facebook by 540%.* Candidate was elected :) Show less

São Paulo

* Developed and implemented a CRM and SDR strategy, focusing on outreach, prospecting, leads qualification and nurturing, empowering co-workers in expanding their skills in alignment to marketing expectations.* Refreshed company’s mission and vision spreading through both offline and online content, birthing a marketing strategy that resulted in new internal processes for customer and vendor relationships.

São Paulo

* Link between the content creator and the brand: from research and selection of the influencer to the detailed performance report.* Created new internal processes, such as the development of a unified spreadsheet of marketing campaigns, which improved visualization of the achieved results, facilitating deliveries and company's growth measurement

Rio De Janeiro

* Negotiation for venue renting and event production support, from assembly to disassembly.* Worked on large scale events such as Rio+20, ArtRio, Rio Boat Show, among others.

São Paulo

First contact with tech startups and social media.* Worked on strategic planning of marketing campaign for the platform launch in different states.* Social media strategy and content creation, as well as community management across various channels.* Produced and manage events for platform launch and marketing.

Rio De Janeiro

* Responsible for the cast and their needs during the shooting period.* Organizing the contracts delivery logistics and responsible for them during the transportation.* Assistance on payment negotiation.

Rio De Janeiro

* Responsible for logistics of transport and accommodation for cast and team.* Budget management for food and transportation of the crew during the shooting period.* Recovery of the accountability of all the departments after the shooting.* Assistance on hiring the crew and managing of the department needs.

Postgraduate Degree, Leadership And People Management

Postgraduate Degree, Strategic Marketing

Social Communications, Cinematography And Film/Video Production

Assistente de Produção no filme "Apenas o Fim", de Matheus Souza. Prêmios: • Festival do Rio 2008 - Menção Honrosa - Juri Oficial - Melhor.