Laila Venesi Email & Phone Number

Canada

Mississauga, Ontario, Canada

At North 44 Group, I run overall operations (administrative, internal communications, RH and Finance tasks), with a strong focus on streamlining processes and fostering collaboration. My role involves coordinating internal events, such as employee recognition programs and company-wide celebrations, while supporting HR with onboarding and communication materials. I’m responsible for ensuring seamless operations, from vendor management to event execution, which has helped improve employee engagement and cross-departmental communication.

Belfountain

At Ontario Farm, I have led the expansion of the farm’s branding and event operations. I’ve built partnerships with local farmers, developed corporate gift boxes featuring natural products like candles, soap, and honey, and managed private event planning. My efforts helped transform the farm into a recognized brand, driving both corporate and individual engagement. Additionally, I manage the licensing process for the farm’s transformation into a vineyard, setting the stage for future growth.

Toronto, Ontario, Canada

During the pandemic, I launched a personal branding consultancy where I helped individuals define and communicate their unique brand identities. I worked with clients to develop strategies that aligned with their professional goals and advised on social media presence and self-promotion. This experience honed my skills in personal branding and digital strategy.

During my time in Barbados, I led the branding and marketing efforts for a boutique hotel (twelve rooms) and restaurant. I created a brand book to ensure consistency across all marketing channels and trained staff on digital marketing strategies to enhance customer engagement. By developing both local and global marketing strategies, I helped align the hotel’s branding with market expectations, leading to improved brand visibility and customer loyalty.

Toronto, Canada Area

At Urban Fare Catering, I managed a variety of corporate and private events, ensuring that each one ran smoothly from start to finish. My role involved everything from budget management and vendor selection to day-of-event logistics. I built strong relationships with clients, which resulted in repeat business and enhanced the company’s reputation for high-quality events.

Toronto, Canada Area

During my time at the Toronto Centre for the Arts, I was responsible for managing various events, such as plays, recitals, and book signings. I worked closely with event organizers to ensure that all marketing materials were in place and that house rules were enforced in a warm and professional manner. Providing excellent customer service was always my top priority, ensuring every guest had a positive experience. Through this role, I enhanced my communication and organizational skills while developing a strong awareness of brand presentation and customer experience.

Toronto, Canada Area

I supported the logistics of large-scale events, ensuring smooth operations for shows with over 2,500 attendees per day. This experience improved my event risk management skills and my ability to handle large crowds.

São Paulo Area, Brazil

In my role at Alphaville Urbanismo, I was responsible for coordinating all event activities, including logistics, sponsorship, and managing promotional materials. I worked with vendors and suppliers to ensure that all events were delivered on time, within budget, and to the highest standards. I developed event concepts that aligned with client strategies and provided post-event reports with detailed metrics and insights. Additionally, I implemented a standardized process for vendor contracts, which reduced discrepancies by 50%. This role strengthened my skills in event coordination, vendor management, and integrated marketing communications.

São Paulo Area, Brazil

As an Account Supervisor at Young & Rubicam, I oversaw the execution of integrated mass marketing campaigns across Digital, TV, Print, Radio, and OOH platforms. My primary responsibility was to ensure that all processes were optimized and that client objectives were met on time. I collaborated with cross-functional teams to manage day-to-day account activities and kept clients updated on project progress. In addition to this, I developed media relations strategies to meet both local and national awareness goals. This role enhanced my skills in marketing communications, team collaboration, and client relationship management.

São Paulo Area, Brazil

As a Marketing Specialist at Citroën, I coordinated all marketing and merchandising activities across six authorized dealerships. I worked with external vendors, including PR agencies, graphic designers, and media suppliers, to ensure that all promotional marketing events were well-executed. I also contributed to the creation and coordination of these events, managing set-up and tear-down operations. My role involved developing and implementing marketing strategies to support the sales department, which significantly contributed to improving brand visibility and customer engagement.

Event Management, Post Graduate Certificate

Master Of Business Administration - Mba, Branding, Mba

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication