Think of a professional who can design and execute branding, marketing, and event strategies for both private and non-profit sectors – well, that’s me! Throughout my career, I’ve acquired expertise in these areas, with communication being second nature to me. I understand how to capture people’s attention in a world chock-full of distractions and how to increase brand visibility and engagement.During my journey, I’ve built meaningful partnerships and nurtured teams to accomplish great things together. Whether it’s creating cohesive brand identities or driving event success, I help businesses and organizations engage with their audiences in authentic ways. My work spans across branding, marketing (digital and offline), internal communication, and event planning, where I’ve developed strategies that significantly boosted brand visibility and customer engagement.Working with non-profits has become a true purpose in my life. After a long and fulfilling career, I found my passion in helping others, particularly women, through the non-profit sector. I believe in the power of community and social impact, and I’m committed to using my skills to create positive change. My experience in developing marketing strategies, building brand identities, and executing successful events has proven invaluable in this space, where I’ve had the opportunity to support organizations that empower women and foster social inclusion.I’ve been fortunate to manage a wide array of marketing projects, balancing creativity with strong analytical skills. This expertise was especially evident during my time at a boutique hotel in Barbados, where I helped redefine their brand and aligned their global marketing strategies, leading to a more recognizable and consistent brand image.Fun Fact: I also support my husband in running a farm in Ontario, where we occasionally transform it into a venue for private events, and we create corporate gift baskets that have become a hallmark of the brand.I am especially driven by causes that focus on women’s rights, education, and economic empowerment. My goal is to continue leveraging my expertise in marketing and communications to amplify the voices and missions of non-profit organizations that are making a real difference in their communities.Let’s connect and collaborate!
North 44 Group
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Operations ManagerNorth 44 GroupCanada
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Operations Support ManagementNorth 44 Group May 2023 - PresentMississauga, Ontario, CanadaAt North 44 Group, I run overall operations (administrative, internal communications, RH and Finance tasks), with a strong focus on streamlining processes and fostering collaboration. My role involves coordinating internal events, such as employee recognition programs and company-wide celebrations, while supporting HR with onboarding and communication materials. I’m responsible for ensuring seamless operations, from vendor management to event execution, which has helped improve employee engagement and cross-departmental communication.
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Branding & Events CoordinatorOntario Farm Mar 2021 - PresentBelfountainAt Ontario Farm, I have led the expansion of the farm’s branding and event operations. I’ve built partnerships with local farmers, developed corporate gift boxes featuring natural products like candles, soap, and honey, and managed private event planning. My efforts helped transform the farm into a recognized brand, driving both corporate and individual engagement. Additionally, I manage the licensing process for the farm’s transformation into a vineyard, setting the stage for future growth.
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Image Consultant & Personal BrandingStyle By Laila Jan 2021 - Apr 2023Toronto, Ontario, CanadaDuring the pandemic, I launched a personal branding consultancy where I helped individuals define and communicate their unique brand identities. I worked with clients to develop strategies that aligned with their professional goals and advised on social media presence and self-promotion. This experience honed my skills in personal branding and digital strategy.
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Branding & Marketing ConsultantSelf-Employed Jul 2019 - Jan 2020During my time in Barbados, I led the branding and marketing efforts for a boutique hotel (twelve rooms) and restaurant. I created a brand book to ensure consistency across all marketing channels and trained staff on digital marketing strategies to enhance customer engagement. By developing both local and global marketing strategies, I helped align the hotel’s branding with market expectations, leading to improved brand visibility and customer loyalty.
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Event CoordinatorUrban Fare Catering Oct 2018 - Jun 2019Toronto, Canada AreaAt Urban Fare Catering, I managed a variety of corporate and private events, ensuring that each one ran smoothly from start to finish. My role involved everything from budget management and vendor selection to day-of-event logistics. I built strong relationships with clients, which resulted in repeat business and enhanced the company’s reputation for high-quality events.
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Customer ServiceToronto Centre For The Arts Aug 2016 - May 2019Toronto, Canada AreaDuring my time at the Toronto Centre for the Arts, I was responsible for managing various events, such as plays, recitals, and book signings. I worked closely with event organizers to ensure that all marketing materials were in place and that house rules were enforced in a warm and professional manner. Providing excellent customer service was always my top priority, ensuring every guest had a positive experience. Through this role, I enhanced my communication and organizational skills while developing a strong awareness of brand presentation and customer experience.
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Customer ServiceCirque Du Soleil Sep 2017 - Nov 2017Toronto, Canada AreaI supported the logistics of large-scale events, ensuring smooth operations for shows with over 2,500 attendees per day. This experience improved my event risk management skills and my ability to handle large crowds. -
Events & Supply Chain CoordinatorAlphaville Urbanismo Apr 2013 - Sep 2015São Paulo Area, BrazilIn my role at Alphaville Urbanismo, I was responsible for coordinating all event activities, including logistics, sponsorship, and managing promotional materials. I worked with vendors and suppliers to ensure that all events were delivered on time, within budget, and to the highest standards. I developed event concepts that aligned with client strategies and provided post-event reports with detailed metrics and insights. Additionally, I implemented a standardized process for vendor contracts, which reduced discrepancies by 50%. This role strengthened my skills in event coordination, vendor management, and integrated marketing communications. -
Account SupervisorYoung & Rubicam Group Jan 2008 - Aug 2011São Paulo Area, BrazilAs an Account Supervisor at Young & Rubicam, I oversaw the execution of integrated mass marketing campaigns across Digital, TV, Print, Radio, and OOH platforms. My primary responsibility was to ensure that all processes were optimized and that client objectives were met on time. I collaborated with cross-functional teams to manage day-to-day account activities and kept clients updated on project progress. In addition to this, I developed media relations strategies to meet both local and national awareness goals. This role enhanced my skills in marketing communications, team collaboration, and client relationship management. -
Marketing SpecialistCitroën Mar 2006 - Jul 2007São Paulo Area, BrazilAs a Marketing Specialist at Citroën, I coordinated all marketing and merchandising activities across six authorized dealerships. I worked with external vendors, including PR agencies, graphic designers, and media suppliers, to ensure that all promotional marketing events were well-executed. I also contributed to the creation and coordination of these events, managing set-up and tear-down operations. My role involved developing and implementing marketing strategies to support the sales department, which significantly contributed to improving brand visibility and customer engagement.
Laila Venesi Education Details
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Centennial College School Of Hospitality, Tourism And Culinary ArtsPost Graduate Certificate -
Public Relations, Advertising, And Applied Communication
Frequently Asked Questions about Laila Venesi
What company does Laila Venesi work for?
Laila Venesi works for North 44 Group
What is Laila Venesi's role at the current company?
Laila Venesi's current role is Operations Manager.
What schools did Laila Venesi attend?
Laila Venesi attended Centennial College School Of Hospitality, Tourism And Culinary Arts, Universidade Anhembi Morumbi, Faculdade Cásper Líbero.
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