Laila Yasser

Laila Yasser Email and Phone Number

Director - Strategy and Program Development and Digital Initiatives @ NADIM Foundation
Cairo, Cairo Governorate, EG
Laila Yasser's Location
Cairo, Egypt, Egypt
Laila Yasser's Contact Details

Laila Yasser work email

Laila Yasser personal email

n/a
About Laila Yasser

Laila Yasser is a Director - Strategy and Program Development and Digital Initiatives at NADIM Foundation. She is proficient in English and Arabic.

Laila Yasser's Current Company Details
NADIM Foundation

Nadim Foundation

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Director - Strategy and Program Development and Digital Initiatives
Cairo, Cairo Governorate, EG
Employees:
13
Laila Yasser Work Experience Details
  • Nadim Foundation
    Director - Strategy And Program Development And Digital Initiatives
    Nadim Foundation
    Cairo, Cairo Governorate, Eg
  • Nadim Foundation
    Director - Strategy & Program Development / Digital Initiatives
    Nadim Foundation Jan 2023 - Present
    • Manage the foundation’s core programs – Collections, Encyclopaedia of Woodwork, and Narratives – and their subsidiary projects.• Lead strategic planning initiatives and align program objectives with organizational goals, managing all involved stakeholders.• Develop and manage project budgets for optimal resource allocation.• Build and manage a digital archive, implementing efficient procedures and workflows, and overseeing cataloguing and preservation of items from acquired… Show more • Manage the foundation’s core programs – Collections, Encyclopaedia of Woodwork, and Narratives – and their subsidiary projects.• Lead strategic planning initiatives and align program objectives with organizational goals, managing all involved stakeholders.• Develop and manage project budgets for optimal resource allocation.• Build and manage a digital archive, implementing efficient procedures and workflows, and overseeing cataloguing and preservation of items from acquired collections.• Lead the development of a new website and CMS, incorporating databases for each program, and ensuring public access and user interaction.• Coordinate and execute events to promote the foundation’s work, and enhance community involvement.• Create and compile content for various communication channels, including social media and newsletters, to convey the foundation's initiatives and achievements, and promote shared heritage. Show less
  • Self-Employed
    Visual Artist (Photo & Video)
    Self-Employed Jun 2015 - Present
    Experienced in music and concert photography, product photography, portrait photography, and documentary photography, as well as photo editing and enhancement.Work includes:• Photographed and edited photos for clients such as WASLA Music Festival, Cairo Jazz Club, Cairokee, Kahareb, Simsara, NADIM, The Wall Storytellers, and many others in Cairo and Dubai.• Produced artworks for Egyptian female-artist Noor, and for The Nile Project’s album ‘Tana’.• Produced Kahareb’s music… Show more Experienced in music and concert photography, product photography, portrait photography, and documentary photography, as well as photo editing and enhancement.Work includes:• Photographed and edited photos for clients such as WASLA Music Festival, Cairo Jazz Club, Cairokee, Kahareb, Simsara, NADIM, The Wall Storytellers, and many others in Cairo and Dubai.• Produced artworks for Egyptian female-artist Noor, and for The Nile Project’s album ‘Tana’.• Produced Kahareb’s music video for ‘Mateegy Taala’, in collaboration with UNTY.• Production assistant and still photographer for Sherief ElKatsha’s documentary ‘Far from the Nile’, which premiered at the Cairo Film Festival 2022, winning the Horizons of Arab Cinema award.• Tour photographer for The Nile Project across Egypt, Europe, and USA; delivered edited photos documenting the tour, music residency, and album recording process. Show less
  • Kahareb (Egyptian Indie Band)
    Artist Manager
    Kahareb (Egyptian Indie Band) Dec 2019 - Dec 2021
    • Managed artist’s career development and ongoing opportunities; including bookings, managing audio and video projects, and creating marketing and merchandising strategies.• Orchestrated and executed release plans, timelines, and coordinated promotional campaigns.• Managed and oversaw artist image and branding, the creative direction of artwork, music videos, and all promotional materials, including ‘Debba’ EP and all its related content. • Maintained strong relations with… Show more • Managed artist’s career development and ongoing opportunities; including bookings, managing audio and video projects, and creating marketing and merchandising strategies.• Orchestrated and executed release plans, timelines, and coordinated promotional campaigns.• Managed and oversaw artist image and branding, the creative direction of artwork, music videos, and all promotional materials, including ‘Debba’ EP and all its related content. • Maintained strong relations with distributor, DSPs, media outlets, influencers, and other industry professionals, maximizing artist opportunities, growth, and reach.• Documented live shows, recording sessions, and BTS material through photography and videography.• Produced, filmed, edited, and color-corrected 'El Kanaba' live video.• Co-produced ‘Mateegy Taala’ music video in collaboration with UNTY. Show less
  • Eka3 Music Group
    Project & Content Manager
    Eka3 Music Group Oct 2020 - Nov 2021
    Cairo, Egypt
    • Worked within Eka3’s various holdings; Mostakell Records, Awyav Music Publishing, and Almoharek Booking Agency.• Managed a growing catalog of 300+ released and distributed tracks, with all associated metadata and media, i.e. artwork, campaign photos, music videos, artist bios, etc.• Negotiated and secured licensing deals for clients like Netflix, Hulu, and other independent films and TV shows, liaising with artists to navigate complex IP rights, and ensure artist approval and a… Show more • Worked within Eka3’s various holdings; Mostakell Records, Awyav Music Publishing, and Almoharek Booking Agency.• Managed a growing catalog of 300+ released and distributed tracks, with all associated metadata and media, i.e. artwork, campaign photos, music videos, artist bios, etc.• Negotiated and secured licensing deals for clients like Netflix, Hulu, and other independent films and TV shows, liaising with artists to navigate complex IP rights, and ensure artist approval and a seamless process.• Coordinated logistics for live events and tours; contract prep, scheduling, travel, lodging, artist liaison, for artists including Wegz, Marwan Moussa, Shabjdeed, and Autostrad.• Developed and maintained strong relations with label artists, as well as PR and media personnel, manufacturers, distributor, DSPs and other industry professionals to expand future and ongoing opportunities.• Optimized artist revenue management by building a streamlined reporting systems, optimizing invoice processes, and negotiating favorable terms with distributors. This data-driven approach led to an increase in royalty collections and improved transparency for artists.• Collaborated with the finance department to ensure timely and accurate artist payments, and with distributor and DSPs to produce accurate streaming and revenue reports to artists, analysing performance and opportunities. Show less
  • Eka3 Music Group
    Artist Relations & Communication Executive
    Eka3 Music Group Jan 2019 - Sep 2020
    Cairo Governorate, Egypt
    • Released two albums for Mostakell Records: Aghane Servicet and Electrosteen.• Devised and executed release plans and promotional campaigns.• Managed, coordinated and oversaw creative direction of multiple projects and releases.• Executed social media and email campaigns and coordinated for content creation.• Collected and verified release assets and metadata and ensured timely delivery to distributor and DSPs.• Created press releases and EPKs, and handled all PR and… Show more • Released two albums for Mostakell Records: Aghane Servicet and Electrosteen.• Devised and executed release plans and promotional campaigns.• Managed, coordinated and oversaw creative direction of multiple projects and releases.• Executed social media and email campaigns and coordinated for content creation.• Collected and verified release assets and metadata and ensured timely delivery to distributor and DSPs.• Created press releases and EPKs, and handled all PR and media-related enquiries for Mostakell’s artists.• Managed physical product logistics, including coordinating manufacturing and liaising with distributors and stores to ensure all stock requirements and deadlines are met.• Liaised with artists for WASLA Music Festival in Dubai, coordinating logistics including securing contracts, riders, and travel arrangements, managing schedules and budgets, and providing a comfortable and professional backstage environment. For artists including Cairokee, Massar Egbari, El Morabba3, 47SOUL, and Mashrou’ Leila. Show less
  • Nadim Foundation
    Project Coordinator
    Nadim Foundation Nov 2017 - Jan 2019
    Cairo Governorate, Egypt
    • Managed a team of researchers, architects, photographers, and web developers to develop and launch the Encyclopaedia of Egyptian Woodwork program, with its online database.• Established and executed workflow systems for a team of 10 people.• Implemented a progress reporting system to track project goals, task schedules, deliverables, and outcomes.• Researched funding opportunities and assisted in grant proposal writing.• Designed booklets to showcase the Foundation’s work to… Show more • Managed a team of researchers, architects, photographers, and web developers to develop and launch the Encyclopaedia of Egyptian Woodwork program, with its online database.• Established and executed workflow systems for a team of 10 people.• Implemented a progress reporting system to track project goals, task schedules, deliverables, and outcomes.• Researched funding opportunities and assisted in grant proposal writing.• Designed booklets to showcase the Foundation’s work to funders. Show less
  • The Nile Project
    Music Program Coordinator
    The Nile Project Sep 2016 - Sep 2017
    Cairo Governorate, Egypt
    • Planned a music residency in Egypt, shows in Europe and Africa, and a three-month US tour, for a collective of 12 musicians from 7 countries.• Coordinated all musician and staff logistics (visas, flights, transport, hotels, venues) for the residency, tour, and individual shows, ensuring smooth operations and artist satisfaction through efficient logistics planning and proactive problem-solving.• Managed a three-month tour in the US; 40 concerts, 20+ workshops and panel discussions… Show more • Planned a music residency in Egypt, shows in Europe and Africa, and a three-month US tour, for a collective of 12 musicians from 7 countries.• Coordinated all musician and staff logistics (visas, flights, transport, hotels, venues) for the residency, tour, and individual shows, ensuring smooth operations and artist satisfaction through efficient logistics planning and proactive problem-solving.• Managed a three-month tour in the US; 40 concerts, 20+ workshops and panel discussions, across 19 states.• Oversaw tour budgets and expenses while maintaining proper documentations, and produced sales reports, spending reports, and forecasts.• Managed merchandise by ideating products, tracking inventory, and handling sales.• Led “lyrics project” initiative, working with all artists on roaster to transcribe, translate, and make available online lyric sheets for all released music in original language, Arabic, and English. Show less
  • Top Choice Academy
    Economics Tutor
    Top Choice Academy Feb 2016 - Dec 2016
    Cairo Governorate, Egypt
    • Prepared material for IB Economics students.• Set a monthly schedule with each student for the academic year, specific to their needs.• Tutored students based on the preset schedule (2-hour sessions, once to twice a week).
  • Virtuoso Artist Management
    Co-Founder
    Virtuoso Artist Management Dec 2015 - Jul 2016
    • Produced a comprehensive business plan, in collaboration with 2 partners.• Developed the marketing and financial plans based on thoroughly conducted research.• Reached final stage of Injaz Start-up competition; 6th place out of 200 participants.• Executed business idea by managing Danny Malak and Malak El Husseiny.
  • Eagle Hills Uae
    Business Analyst Intern
    Eagle Hills Uae Jun 2015 - Jul 2015
    Cairo Governorate, Egypt
    • Participated in master planning workshops.• Conducted a market survey and researched major real estate projects in Cairo.• Produced reports on major real estate companies and contractors in Egypt.
  • Qatar Olympic Committee
    Deputy Venue Workforce Manager
    Qatar Olympic Committee Nov 2011 - Dec 2011
    Doha, Qatar
    • Worked at the Main Press Center during the Arab Games as part of the organizing committee.• Translated documents from English to Arabic.• Organized ‘Venue Specific Training’ for the purpose of familiarizing volunteers with the venue, their role, and their supervisors.• Designed a daily newsletter with venue and general updates and news.• Produced daily attendance reports, not-on-roaster reports, and meal voucher reports/orders.• Created and developed a retention and… Show more • Worked at the Main Press Center during the Arab Games as part of the organizing committee.• Translated documents from English to Arabic.• Organized ‘Venue Specific Training’ for the purpose of familiarizing volunteers with the venue, their role, and their supervisors.• Designed a daily newsletter with venue and general updates and news.• Produced daily attendance reports, not-on-roaster reports, and meal voucher reports/orders.• Created and developed a retention and recognition plan for volunteers to keep them motivated. Show less

Laila Yasser Education Details

Frequently Asked Questions about Laila Yasser

What company does Laila Yasser work for?

Laila Yasser works for Nadim Foundation

What is Laila Yasser's role at the current company?

Laila Yasser's current role is Director - Strategy and Program Development and Digital Initiatives.

What is Laila Yasser's email address?

Laila Yasser's email address is la****@****ion.org

What schools did Laila Yasser attend?

Laila Yasser attended The American University In Cairo, Universitat Autònoma De Barcelona.

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