Laila Yasser Email & Phone Number

Cairo, Cairo Governorate, EG

• Manage the foundation’s core programs – Collections, Encyclopaedia of Woodwork, and Narratives – and their subsidiary projects.
• Lead strategic planning initiatives and align program objectives with organizational goals, managing all involved stakeholders.
• Develop and manage project budgets for optimal resource allocation.
• Build and manage a digital archive, implementing efficient procedures and workflows, and overseeing cataloguing and preservation of items from acquired… Show more
• Build and manage a digital archive, implementing efficient procedures and workflows, and overseeing cataloguing and preservation of items from acquired collections.
• Lead the development of a new website and CMS, incorporating databases for each program, and ensuring public access and user interaction.

• Experienced in music and concert photography, product photography, portrait photography, and documentary photography, as well as photo editing and enhancement.Work includes:
• Photographed and edited photos for clients such as WASLA Music Festival, Cairo Jazz Club, Cairokee, Kahareb, Simsara, NADIM, The Wall Storytellers, and many others in Cairo and Dubai.
• Produced artworks for Egyptian female-artist Noor, and for The Nile Project’s album ‘Tana’.
• Produced Kahareb’s music… Show more Experienced in music and concert photography, product photography, portrait photography, and documentary photography, as well as photo editing and enhancement.Work includes:
• Produced Kahareb’s music video for ‘Mateegy Taala’, in collaboration with UNTY.
• Production assistant and still photographer for Sherief ElKatsha’s documentary ‘Far from the Nile’, which premiered at the Cairo Film Festival 2022, winning the Horizons of Arab Cinema award.

• Managed artist’s career development and ongoing opportunities; including bookings, managing audio and video projects, and creating marketing and merchandising strategies.
• Orchestrated and executed release plans, timelines, and coordinated promotional campaigns.
• Managed and oversaw artist image and branding, the creative direction of artwork, music videos, and all promotional materials, including ‘Debba’ EP and all its related content.
• Maintained strong relations with… Show more
• Maintained strong relations with distributor, DSPs, media outlets, influencers, and other industry professionals, maximizing artist opportunities, growth, and reach.
• Documented live shows, recording sessions, and BTS material through photography and videography.

Cairo, Egypt

• Worked within Eka3’s various holdings; Mostakell Records, Awyav Music Publishing, and Almoharek Booking Agency.
• Managed a growing catalog of 300+ released and distributed tracks, with all associated metadata and media, i.e. artwork, campaign photos, music videos, artist bios, etc.
• Negotiated and secured licensing deals for clients like Netflix, Hulu, and other independent films and TV shows, liaising with artists to navigate complex IP rights, and ensure artist approval and a… Show more
• Negotiated and secured licensing deals for clients like Netflix, Hulu, and other independent films and TV shows, liaising with artists to navigate complex IP rights, and ensure artist approval and a seamless process.
• Coordinated logistics for live events and tours; contract prep, scheduling, travel, lodging, artist liaison, for artists including Wegz, Marwan Moussa, Shabjdeed, and Autostrad.
• Developed and maintained strong relations with label artists, as well as PR and media personnel, manufacturers, distributor, DSPs and other industry professionals to expand future and ongoing opportunities.

Cairo Governorate, Egypt

• Released two albums for Mostakell Records: Aghane Servicet and Electrosteen.
• Devised and executed release plans and promotional campaigns.
• Managed, coordinated and oversaw creative direction of multiple projects and releases.
• Executed social media and email campaigns and coordinated for content creation.
• Collected and verified release assets and metadata and ensured timely delivery to distributor and DSPs.
• Created press releases and EPKs, and handled all PR and… Show more

Cairo Governorate, Egypt

• Managed a team of researchers, architects, photographers, and web developers to develop and launch the Encyclopaedia of Egyptian Woodwork program, with its online database.
• Established and executed workflow systems for a team of 10 people.
• Implemented a progress reporting system to track project goals, task schedules, deliverables, and outcomes.
• Researched funding opportunities and assisted in grant proposal writing.
• Designed booklets to showcase the Foundation’s work to… Show more
• Designed booklets to showcase the Foundation’s work to funders. Show less

Cairo Governorate, Egypt

• Planned a music residency in Egypt, shows in Europe and Africa, and a three-month US tour, for a collective of 12 musicians from 7 countries.
• Coordinated all musician and staff logistics (visas, flights, transport, hotels, venues) for the residency, tour, and individual shows, ensuring smooth operations and artist satisfaction through efficient logistics.
• Managed a three-month tour in the US; 40 concerts, 20+ workshops and panel discussions… Show more
• Managed a three-month tour in the US; 40 concerts, 20+ workshops and panel discussions, across 19 states.
• Oversaw tour budgets and expenses while maintaining proper documentations, and produced sales reports, spending reports, and forecasts.
• Managed merchandise by ideating products, tracking inventory, and handling sales.

Cairo Governorate, Egypt

• Prepared material for IB Economics students.
• Set a monthly schedule with each student for the academic year, specific to their needs.
• Tutored students based on the preset schedule (2-hour sessions, once to twice a week).

• Produced a comprehensive business plan, in collaboration with 2 partners.
• Developed the marketing and financial plans based on thoroughly conducted research.
• Reached final stage of Injaz Start-up competition; 6th place out of 200 participants.
• Executed business idea by managing Danny Malak and Malak El Husseiny.

Cairo Governorate, Egypt

• Participated in master planning workshops.
• Conducted a market survey and researched major real estate projects in Cairo.
• Produced reports on major real estate companies and contractors in Egypt.

Doha, Qatar

• Worked at the Main Press Center during the Arab Games as part of the organizing committee.
• Translated documents from English to Arabic.
• Organized ‘Venue Specific Training’ for the purpose of familiarizing volunteers with the venue, their role, and their supervisors.
• Designed a daily newsletter with venue and general updates and news.
• Produced daily attendance reports, not-on-roaster reports, and meal voucher reports/orders.
• Created and developed a retention and… Show more

Bachelor’S Degree, Economics, Gpa: 3.64/4

- Minor: Business Administration - Graduated on the Dean's Honor List with High Honors - Obtained CopyrightX Certificate from Harvard

Visiting Student, Economics

Attended UAB as a study abroad student for one semester. Courses: - International Economics - Inequality, Poverty, and Globalization.