Fizz is a word of mouth marketing (WOMM) agency based in Atlanta, Georgia. Simply put, we identify the customers and potential customers most likely to talk about your brand (we call these people “Influencers”) and then use creative tactics to encourage communications between Influencers and members of their social network. Bring all of this together and you have “Word of Mouth Marketing,” the most effective technique available for growing your brand and increasing your sales.WOMM includes tactics such as evangelist, viral, grassroots and seeding, to name a few. Although these may seem like buzzwords, each is a distinct tactic that has its proper time and place. They are often used together to create great stories about your brand that people will want to share with one another over an extended period of time.All WOMM techniques are based on the concepts of customer satisfaction, two-way dialog and transparent communications. The basic elements are:Identifying the people most likely to share their opinionsStudying how, where and when opinions are being sharedProviding the tools to make it easier to share informationListening and responding to people that have good, bad or indifferent things to sayConventional MarketingBroadcastPushCompany scheduledLag timeCompany to audienceExpectedWord of Mouth MarketingNarrowcastPullConsumer requestedReal timePeer to peerInteresting

Creative Circle is the primary staffing vendor for some of the most respected advertising, design and communication firms in the country. We also work with corporate clients in their marketing and communications departments. Working closely with the creative, design and production directors, we have helped these companies staff up numerous projects and departments.

Event & Volunteer Chair for the 2009 & 2010 ADDY Awards

As an Account Supervisor for Inner City Enterprises, Inc. (I.C.E.), a strategic communications and entertainment holding company, I worked directly for GTM… It Means A Lot, a multicultural and sub-cultural grassroots marketing firm based in Atlanta, GA. I was on the business development team and also managed award-winning campaigns such as the truth®, VERB and the launch/first year+ of Current TV.

My focus was to 1) encourage cable networks to carry Current, 2) generate/increase viewership and 3) generate/increase awareness among filmmakers so they would submit content.Current is an award-winning multiplatform media company dedicated to the in-depth investigation and exploration of the world's most important, interesting, and entertaining stories. With a fully integrated broadcast and online platform, Current connects its audience with what's going on in their world through its unique blend of original productions and viewer created media. Current TV reaches 70 million global television households via distribution agreements with Comcast, DirecTV, Dish Network, AT&T, Time Warner, BSkyB (UK), Virgin Media (UK), and SkyItalia (IT). Current reaches over 10 million online consumers each month via Current.com and a digital distribution network.

I was the Cultural Field Marketing Manager in the San Francisco Bay Area. With about 8 million people in my territory, I created strategic alliances, managed the sampling & collegiate programs, worked with my team & distributors, and conceptualized unique marketing approaches to increase the cans per capita sold in the greater Bay Area.

Clients include Sony, Lexus, Universal, EA, Microsoft, most record labels, most movie studios, automotive manufacturers, apparel manufacturers, NBC, ABC, ESPN, MTV, Nokia, P&G, etc., etc. www.ADD1.com for more info.Specialties:Brand marketing, guerrilla marketing, entertainment marketing, street marketing, design and creative, online marketing, promotion, buzz marketing