Laine Hendricks Email & Phone Number

Marin County, California, United States

The Communications Director directs the overall communications and public information activities of the entire County organization and provides direction and oversight for all related functions and activities on behalf of the County Executive and the Board of Supervisors. This is a new position for County of Marin (as of 2023). In it, I advise the Board of Supervisors, County Executive, department heads, boards, commissions, County staff, and agencies on the formulation… Show more The Communications Director directs the overall communications and public information activities of the entire County organization and provides direction and oversight for all related functions and activities on behalf of the County Executive and the Board of Supervisors. This is a new position for County of Marin (as of 2023). In it, I advise the Board of Supervisors, County Executive, department heads, boards, commissions, County staff, and agencies on the formulation, implementation, and evaluation of the County’s communications, community and government relations, crisis management, and media relations programs, projects, and activities.As Director, I am providing oversight on the implementation of several significant projects that will impact the future of County of Marin's public information efforts: -- Developing a new County website, MarinCounty.gov-- Creating and implementing a multi-year strategic communications plan-- Strengthening brand identity and consistency -- Developing/revising communication policiesI continue to serve as the County's lead Spokesperson/Public Information Officer, and provide training and support to uplift the other PIOs in the organization. Show less

Marin County, California, United States

As Public Information Officer (Media Manager) I am responsible for leading internal and external countywide communications and enhancing public outreach. This includes managing the Communications Division of the County Administrator's Office, and coordinating communications across 22 county departments. Specialty areas include crisis communications, media relations, digital media production and social media outreach. In addition, I serve as Lead PIO when Marin's Emergency Operations… Show more As Public Information Officer (Media Manager) I am responsible for leading internal and external countywide communications and enhancing public outreach. This includes managing the Communications Division of the County Administrator's Office, and coordinating communications across 22 county departments. Specialty areas include crisis communications, media relations, digital media production and social media outreach. In addition, I serve as Lead PIO when Marin's Emergency Operations Center (EOC) is activated. Significant events include the North Bay / Wine Country Fires (Oct. 2017), Winter storms (Jan 2018), Countywide Power Shutoffs (Oct 2019), and the COVID-19 Pandemic (2020-2022).For the COVID-19 Pandemic, I served as Lead PIO for both EOC and Marin County Public Health (a division of Marin Health and Human Services), advisor to our public health officers, and oversaw a team of disaster service workers during an 842 day deployment to implement a multi-pronged communication strategy including:- Media Relations- Social Media- Video production and live-stream events- Daily news and data "status update" publication (distributed by email, sms text and social media to 37,000 subscribers)- Collaborative multi-lingual outreach and education strategies with community leaders and NGOs.- Web content development and management- Manage public email and phone call inquiriesMarin's COVID-19 vaccination campaign is one of the most successful in the United States (98% of residents 5 & older receiving at least one dose of the vaccine; 94% fully vaccinated). Its the highest vaccine adoption rate, per capita, of all California counties. Proactive and multi-channel communications were at the forefront of this success, with the majority of all communication strategies/materials developed and implemented using an in-house team of disaster service workers and a network of community supporters. Show less

San Francisco Bay Area

Rotary International is the world's largest service organization. Rotarians are “People of Action,” volunteering in communities at home and abroad to support education and job training, provide clean water, combat hunger, improve health and sanitation, and eradicate polio.Note: This is volunteer work [unpaid]. I list this on my profile because its a big part of both my personal and professional life beyond just a "hobby."​Rotary Club of San Francisco (Rotary District 5150)… Show more Rotary International is the world's largest service organization. Rotarians are “People of Action,” volunteering in communities at home and abroad to support education and job training, provide clean water, combat hunger, improve health and sanitation, and eradicate polio.Note: This is volunteer work [unpaid]. I list this on my profile because its a big part of both my personal and professional life beyond just a "hobby."​Rotary Club of San Francisco (Rotary District 5150), 2010-Current:-- District Governor, District 5150 (2023-2024)— Chief of Staff to District Governor, District 5150 (2018-2019)-- Assistant Governor, District 5150 (2015-2017): Serve as District Governor's liaison to area Rotary Clubs; Be a resource to SF club presidents in troubleshooting issues and ensuring District priorities are met.-- Club President (2014-15): During my tenure, The Rotary Club of San Francisco ("Club #2"​) Raised over $30,000 in individual contributions for The Rotary Foundation; Inducted 16 new members resulting in the first net increase in membership in last 5 years; Club awarded "Presidential Citation"​ from Rotary International President; Club earned "Best Club"​ award and 8 other program awards from Rotary District 5150. It was truly an honor to serve as SF#2's fourth female and youngest president in the history of the second oldest club in the world!-- Club Vice-President for Public Relations and Communications (2012-2014): Drafted news releases, advisories, and pitched reporters to garner multilingual television and print coverage for various Rotary events and projects. Managed Facebook and Twitter posts; Expanded club's social media presence to include YouTube, Instagram, and Meetup. Assisted with photography needs at meetings and events. -- Committee Member: Membership and Public Relations Committees (2011-2012)Rotary Club of Fresno (Rotary District 5230), 2007-2009:-- COGS Committee Co-Chair (2009) Show less

San Francisco Bay Area

In this volunteer position, I provided pro-bono media relations and PIO support to the President of the U.S.S. San Francisco (CA-38) Memorial Foundation and help to promote the Foundation's annual Memorial Day and Pearl Harbor / D-Day events.My efforts garnered both front page print and prime time television coverage for the organization.

As Public Relations Director, I served as primary contact for The Salvation Army with the media throughout a region that includes five media markets, stretching from the San Francisco Bay Area to the Mojave Desert. That jurisdiction includes 34 community centers and additional offices where I provided input on communications strategy, identified story ideas, assisted with marketing campaigns and advertising initiatives, monitored initiatives for brand integrity, promoted community engagement… Show more As Public Relations Director, I served as primary contact for The Salvation Army with the media throughout a region that includes five media markets, stretching from the San Francisco Bay Area to the Mojave Desert. That jurisdiction includes 34 community centers and additional offices where I provided input on communications strategy, identified story ideas, assisted with marketing campaigns and advertising initiatives, monitored initiatives for brand integrity, promoted community engagement and supported digital marketing efforts. I advised staff on crisis communication issues and provided proactive training on media relations, spokesperson training, and brand ambassadorship.I also acted as Public Information Officer during Emergency Disaster Response efforts, deploying to other regions when necessary. I had the privilege of serving as PIO during the San Bruno Pipeline Explosion (2010), the Southern US Tornado Outbreak (2011), the Waldo Canyon Fire in CO (2012), and the Asiana Flight 214 Crash at SFO (2013). In each opportunity, I secured media coverage, utilized social media and video to further illustrate the Army's efforts, and worked with local experts to ensure vital recovery information reaches the right audience: those affected by the tragedy.In addition, my role afforded me the opportunity to work in a variety of areas besides traditional media relations, including: Co-managing and producing content for over 50 social media accounts for various Salvation Army locations in California; Directing, filming, and editing informational videos for use online and at public events; Producing the day-of program for four major fundraising events each year, including managing the run-of-show, scripting speakers, coordinating audio/visual needs, and producing accompanying videos and slideshows; Cultivating relationships with corporate, government and high-profile contacts who can help advocate for, and further promote, the Army's mission and activities. Show less

As Central Valley Program Manager, I managed a team of two people and multiple public awareness/advocacy campaigns while working within various program budgets. I created content for newsletters, fact sheets, magazine articles, brochures, podcasts, news releases, fund-raising solicitations and business correspondence. Also, coordinated and created advertisements for print, radio, and television.I served as NPCA's spokesperson within the Central Valley of California and carefully… Show more As Central Valley Program Manager, I managed a team of two people and multiple public awareness/advocacy campaigns while working within various program budgets. I created content for newsletters, fact sheets, magazine articles, brochures, podcasts, news releases, fund-raising solicitations and business correspondence. Also, coordinated and created advertisements for print, radio, and television.I served as NPCA's spokesperson within the Central Valley of California and carefully produced congressional testimony, letters to the editor, op-eds, position statements and public comments for complex national park issues. I engaged in strategic outreach with key community leaders and politicians on local, state and federal levels and facilitated the passage of 26 resolutions by city and county government. I organized several special events and high-profile meetings, including the signature, award winning “National Parks Family Day” which strived to promote equitable access to National Parks for diverse communities in the Central San Joaquin Valley. The event attracted nearly 4,000 people each year and served as a model for events in other parts of the country. Show less

Fresno, California Area

I advanced three ranks in less than 2.5 years (Started as Program Assistant; then Program Coordinator, Field Representative, and Program Manager). See above position description, which captures a few of my successes before becoming Program Manager.

Community Medical Centers is a locally owned, not-for-profit, public-benefit organization. Community is the Central Valley region’s largest healthcare provider and private employer. It operates three hospitals, several long term care, outpatient and other healthcare facilities. In addition, Community Regional houses the only burn and Level 1 trauma centers within a 15,000-square mile service area – about the size of Rhode Island, Connecticut and New Jersey combined. Learn more about the burn… Show more Community Medical Centers is a locally owned, not-for-profit, public-benefit organization. Community is the Central Valley region’s largest healthcare provider and private employer. It operates three hospitals, several long term care, outpatient and other healthcare facilities. In addition, Community Regional houses the only burn and Level 1 trauma centers within a 15,000-square mile service area – about the size of Rhode Island, Connecticut and New Jersey combined. Learn more about the burn unit: http://bit.ly/1FRt2Xg Assisted with the planning and execution of Community Regional Burn Center’s annual fundraiser, “Fill the Helmet.” For this temporary, two month position, I recruited and organized more than 150 volunteers for 15 locations throughout the Central Valley. Solicited event sponsors and product donations. Drafted correspondence to donors and supporters. Read more about the success of the 2005 event: http://bit.ly/1Qlfvde. Show less

[Formerly Children's Hospital Central California] Created event supporter database; solicited event sponsors and item donations; and provided general office administrative assistance. Assisted with event preparation and execution, including the KISS Country (KSKS-FM) Kids Radiothon, the Harvest Ball dinner and silent auction, and Nuestros Niños Radiothon. Learn more at: http://www.childrenscentralcal.org/

Responsible for front office customer service and administrative needs, invoicing, creating and tracking shippers/receivers, accounts payable/receivable tasks, inventory and stockroom tracking, cycle counts, product conformity reports, labor analysis reports, and ISO 9000:2001 audit tasks. Learn more about this company online, at www.murdoc.com

Fresno, Ca

Created web copy; drafted public service announcements for radio and community calendar announcements; tracked media coverage and created media scorecards; maintained up-to-date public service and media outlet contact lists; logged and transcribed video material; assisted with television script writing and editing for the production of MedWatch (weekly medical television show); assisted with basic media relations and media tours. Learn more at: http://www.medwatchtoday.org

Master Of Arts

Bachelor Of Arts

Associate Of Arts

Leadership Certificate - Marin County Leadership Academy