Turun kaupungin Työpisteen työllisyyspalveluiden yritysyhteistyön uraohjaaja. Tärkeintä työssäni on yhdistää avoimet työpaikat ja työtä hakevat työntekijät, ja tähän on useita keinoja: tapaan useiden yritysten edustajia, tutustun monipuolisesti eri toimialoihin ja kerron työllistämismahdollisuuksista, Olen myös mukana markkinoinnin ja viestinnän suunnittelussa, tapahtumatuotannossa sekä toiminnan mittaamisessa (KPI:t).

Leading the HR and Talent functions in GroupM Finland and its agencies, focusing on talent management, recruitment, HR strategies, organization development, employer marketing and branding. During the time as an HR director the company headcount increased from 30 to 100 employees. In addition, a member of the management team in GroupM Finland.

Leading the insight team of GroupM Finland and its 4 agencies, nowadays 3 (MediaCom, Wavemaker and Mindshare).Also a part of the management team in GroupM.The job consisted of leading the team and developing the product sortiment, working as a main researcher and consultant to big local and global clients, conducting surveys, analyzing and visualizing data, presenting results to companies’ management and marketing teams and giving business recommendations based on the data.

Web analyst in Online Performance Unit.Being responsible for Sanoma Digital online services, e.g. MSO.fi, Oikotie Asunnot, Hintaseuranta and Oikotie Työpaikat. The job consisted of, for example, analyzing analytics data, instructing in campaign and site tagging, planning A/B testing and conversion optimization, KPI dashboards planning and creation. The main focus was in giving recommendations to business owners based on the analytics data.

Conducting various market analysis surveys in media agencies (Carat and Vizeum) such as continuos media and ad tracking, pre- and post-tests for online and offline campaigns, analysing consumer data, market segmentation, consumer behavior and media consumption.In addition, certified for Google Analytics (Google Analytics Individual Qualification).

Working as a consultant in online analytics field, online business optimization and also market research (both quantitative and qualitative).The projects vary from ad hoc requirements to longer-term consulting needs.In addition, I was working as an external consultant in Nokia.

Web analytics and quantitative market research

Main field in quantitative market research.Specializing and conducting various surveys especially in online and mobile industry.Methods such as online panels, email informed web surveys and new methods of gathering survey data (e.g. UpCode and Eye Tracking) have been of my interest. Good knowledge in questionnaire planning, data gathering, and giving recommendations based on the survey results.

in the web and mobile team

in the web and mobile team

Responsible of the sales and marketing of the Oikotie.fi in Turku region. Working closely with e.g. real estate agents and car dealers.A vast area of tasks, e.g. marketing, invoicing, budgeting and reporting to the management.

various tasks in customer service (both face to face and phone) in the third biggest newspaper company in Finland. Working e.g. with newspaper subscriptions, invoicing, advertisements etc.