Laine Mcshannon Email & Phone Number

Birmingham, England, United Kingdom

• Administer overall facets of proposition content from conception to execution while aiding decision-makers in sales and marketing operations. Plan and develop industry-leading content for multiple digital platforms.
• Devised robust strategies to optimise existing content via re-defining content vision by a test and learn approach.
• Serve as a product owner for Showpad while supporting and implementing cutting edge functionalities, user training, and content plans.
• Identified market trends and potential requirements to boost existing channels and content via engaging with cross-functional teams and a broad network of stakeholders.

Accountable for leading the Data Editors team to create, maintain and enrich product data in line with quality standards and ensuring that process integrity within the EPR systems is maintained.Accountable for the delivery of commercial objectives for the Industrial Divisions and the local Hubs and driving commercial value through data activities and.

Drive the Global Asset Management function for the Global Category Cell to deliver the Global Category Cell inventory strategy, ensuring the required levels of inventory are globally deployed to meet both target customer service expectations and RS’ financial performance targets. Support the Global Asset Manager in creation and delivery of the Global.

• (Change of Job Role through a Company Re-organisation)Implement and assist in the development of marketing campaigns and activities online and/or offline following overall master and detailed marketing plan
• To localise all marketing campaigns and activities in the local market using proper tone of voice and communication for each media elemento Online and merchandiseo Emailo Social and SEOo PPCo Brochures and offline.
• To assist in the management and development of “champion” campaigns to ensure that they are delivered on schedule and meet the required standards
• To actively participate in the development and implementation of local marketing campaigns and activities
• To support internal communication process and ensure local customer facing teams are aware of and understand marketing campaigns.
• Provide feedback on process for improvements / developments

• Working with the Media and Communication manager, Product Mangers, Media services and agencies to create and deliver Marketing programmes.
• Manage creation & production of all UK Marketing communications material to a prescribed brief and budget.
• Strict budget control
• Provide advice & assistance on UK Marketing communications activities to ensure consistency & clarity of all messages into the market and adherence to the corporate brand guidelines.
• Management of external agencies

• I was inventory planning specialist for the Global Sourcing Group Category to contribute and deliver to the category inventory strategy for EMEAWork in conjunction with Team Lead on continuously improving the KPI’s for.
• Create Purchase Requisitions
• Create/amend/cancel Purchase Orders
• Manage Production Orders (internal and external)
• Expedite/de-expedite Purchase Orders to optimize customer order fulfilment and stock levels
• Manual ordering of NPI articles/manual planning activities