Laine Ridenour Email & Phone Number

Boston, Ma

Boston, Massachusetts, United States

Full time Senior Account Executive. Key player in execution and strategy of multi million dollar media campaigns, (Custom, Brand, Product) components consistent of video, display, YouTube promotion, programmatic media, social content, OOH, broadcast/TV, CTV, lead generation, newsletters, custom email sends. Builds strong publisher relationships and communicates regularly with clients in asset management space.Team lead for programmatic media via Beeswax and DV360. Management and setup of both PD, PG and Firmographic targeted deals. Ensures smooth pacing and even delivery as well as implementation of relevant optimizations.Oversight of LinkedIn campaigns, building out custom audiences and providing exploratory learnings. Execution of LinkedIn ad set up, and drafted mocks.Takes part in initial concept meetings, building out, and monitoring campaigns for success.Utilizes Microsoft Excel, PowerPoint, LinkedIn Ads, Google DV360, along with Fundamental Media internal digital planning and reporting systems.Effectively tags and trafficks digital ads to ensure they run correctly post launch.Optimizes live campaigns on a weekly basis, including Google optimization’s relevant to spend and pacing, monitoring creatives, optimizing run lists and strategy, and directly talking to publisher partners.Analytically reviews metrics and data to understand campaign performance.Communicates with media partners regularly, reviews RFPs. Leads publisher opportunity meetings.Negotiates rates and media buys as pertains to client.Reviews and helps put together final reports to showcase to client. Manually calculates stats such as CPC, CTR, etc, pulls relevant reports and stats.Leads monthly data analytics calls to client, going in depth with metrics.Trains colleagues and teammates on data analytics and internal systems. Uses organizational practices.Balances multiple clients and projects.Works with and builds relationships with colleagues in global counterparts.

Boston, Massachusetts, United States

Full Time Account Executive. Works on media planning, buying, paid media and marketing processes for clients in the asset management/ finance sector. Takes part in initial concept meetings, building out, and monitoring campaigns for success. Utilizes Microsoft Excel, PowerPoint, LinkedIn Ads, Google DV360, along with Fundamental Media internal digital planning and reporting systems. Effectively tags and trafficks digital ads to ensure they run correctly post launch. Optimizes live campaigns on a weekly basis, including Google optimization’s relevant to spend and pacing, monitoring creatives, optimizing run lists and strategy, and directly talking to publisher partners. Analytically reviews metrics and data to understand campaign performance.Communicates with media partners regularly, reviews RFPs. Leads publisher opportunity meetings Negotiates rates and media buys as pertains to client. Reviews and helps put together final reports to showcase to client. Manually calculates stats such as CPC, CTR, etc, pulls relevant reports and stats. Takes part in media brief, concept, and pitch calls. Uses organizational practices to help team and others. Balances multiple clients and projects. Works with and builds relationships with colleagues in global counterparts

Lake Placid, New York, United States

Full-time intern. Worked closely with Paid Media specialist on projects representing NYS travel and tourism clients. Utilized FB Ads, Google Ads, and Stack Adapt on routine basis, creating, setting up, and optimizing ad campaigns. Looked at stats such as CTR, CPC, and calculated percent above average.Reviewed and put together final reports to showcase to client using Word and Google Data Studio.Observed development of seasonal media plans + campaign budgeting.SEO introduction – completed trainings on basics of SEO, put together templates for content optimization. Utilized tools such as Moz and SEMRUSH for keyword research.Curated website content and blogs for clients, proofread team reports Constructed PR pitches and press releases as pertained to client.Utilized Google My Business tool as pertained to client, keeping information up to date.

Lake Placid, New York, United States

Staged photo shoots for brands social media and web content. Worked with professional photographer and owner of Pure Placid to create shots.

Website editor using Wix. Brainstormed and met with founder implementing ways to “clean up” website. Produced basic edits and utilized basic design skills to remodel charity website and vision for brand.

Saratoga Springs, New York, United States

Familiarized tools and functionalities of Google Analytics, Google Ads, Canva, and Microsoft Excel from Digital Marketing standpoint. Managed Braathe LinkedIn page, created original content and wrote blog posts. Accelerated learning about e-commerce, SEO marketing tools and functionalities, worked with local clients creating promotional materials.

Lake Placid, New York, United States

Assistant Manager at Ben and Jerry’s.

Barrington, Rhode Island, United States

Created and managed all social media platforms for startup organization from scratch, created follower base and original weekly graphics. Utilized social media calendar as well as Hootsuite for content scheduling. Analyzed social media logistics and follower retention rate, re-evaluated marketing strategy. Conducted social media analysis.

Kingston, Rhode Island, United States

Front desk staff at URI's CCEE. Provided friendly customer service while interacting with college students. Reviewed internship applications and checked students in for appointments. Outreached to graduate students and used Canva for marketing purposes.

Lake Placid, New York, United States

Hostess and server at Artisans restaurant, Relais Chateaux resort. Interacted with prominent guests and provided welcoming hospitality and service.

Boston, Massachusetts, United States

Managed social media accounts for major companies. More than tripled follower intake. Pitched to editors concerning press releases. Worked closely with Microsoft Excel and PowerPoint.

Lake Placid, New York, United States

Worked retail shop during summer and winter breaks. Responsibilities included customer service, product displays, and opening and closing of establishment.

Lake Placid, New York, United States

Cashier at Marshalls retail store. Provided friendly customer service.

Lake Placid, New York, United States

Cashier and server at Emma's Lake Placid Creamery. Left with responsibilities such as closing shop up at night, as well as working alone and managing establishment.

Bachelor'S Degree, Public Relations/Image Management, Senior

Activities and Societies: PRSSA, URI Woman in Business

French Studies

Attended College International de Cannes in Cannes, France Spring of 2020.

High School Diploma

Education record

Participant of pre-college summer fashion lab program based in New York City.