Laine (Russell) Stevens Email & Phone Number

Oakland, California, US

Aug ‘23 - Present: Credit Cards - Marketing LeadJun ‘22 - Aug ‘23: Personal Loans - Owned Marketing Lead (Email, Push, In-App)

Oakland, California, US

Credit Cards - Email

Oakland, California, US

Credit Cards - SEM l Lifecycle & Acquisition - Email & Push

Fort Mill, SC, US

New York, NY, US

New York, NY, US

American Signature, Inc. (American Signature Furniture/Value City Furniture)

Washington, DC, US

• Worked on the Client Services team for accounts including Anthem Blue Cross Blue Shield, Novozymes, Office Depot, ScanScource and TE Connectivity.
• Researched industry trends and conducted competitive analyses for presentation decks, new business pitches and campaign strategy
• Updated media coverage trackers, monthly reports and social media content calendars
• Edited and proofread client and media deliverables
• Created and updated media lists using CisionPoint
• Produced weekly blog posts and social content for Novozymes Think Bioenergy

Raleigh, NC, US

• Worked on the Account Management team to provide public relations, marketing and advertising services for clients including Asheville Savings Bank, BRAND Napa Valley, Pendleton Whisky and Wrangler.
• Conducted primary and secondary research on clients’ market landscape to help guide campaign strategy
• Monitored coverage of clients in print, digital and broadcast media through BurrellesLuce and CisionPoint
• Assisted in creating, planning and executing social media marketing campaigns
• Drafted media pitches, media lists and weekly social media content for three clients
• Oversaw HARO and ProfNet Inquiries for pitching opportunities

Memphis, TN, US

• Worked on the Global Social Media team at FedEx's World Headquarters in Memphis, Tennessee.
• Developed a comprehensive social media strategy to integrate FedEx's public relations efforts with its social media platforms
• Collaborated with cross-functional teams, including social media, media relations and brand management to align the social media strategy with current communications strategies and brand guidelines
• Identified and targeted social influencers and media outlets to strengthen and expand FedEx's public relations efforts
• Conducted competitive analyses to determine success of digital communications initiatives; identified areas for growth in online presence and engagement

Morrisville, NC, US

• Worked on the Regional Team within the Account Management division to provide digital advertising services to 20+ accounts.
• Aided account managers with the day-to-day management of paid search campaign including set-up, tracking, optimization and reporting
• Evaluated client and campaign goals to develop solutions using MaxPoint's proprietary Digital Zip® technology
• Created formal proposals and presentations used in sales pitches with current and potential clients