Laine (Russell) Stevens Email & Phone Number

Oakland, California, Us

Aug ‘23 - Present: Credit Cards - Marketing LeadJun ‘22 - Aug ‘23: Personal Loans - Owned Marketing Lead (Email, Push, In-App)

Oakland, California, Us

Credit Cards - Email

Oakland, California, Us

Credit Cards - SEM l Lifecycle & Acquisition - Email & Push

Fort Mill, Sc, Us

New York, Ny, Us

New York, Ny, Us

American Signature, Inc. (American Signature Furniture/Value City Furniture)

Washington, Dc, Us

Worked on the Client Services team for accounts including Anthem Blue Cross Blue Shield, Novozymes, Office Depot, ScanScource and TE Connectivity. • Researched industry trends and conducted competitive analyses for presentation decks, new business pitches and campaign strategy• Updated media coverage trackers, monthly reports and social media content calendars• Edited and proofread client and media deliverables• Created and updated media lists using CisionPoint• Produced weekly blog posts and social content for Novozymes Think Bioenergy

Raleigh, Nc, Us

Worked on the Account Management team to provide public relations, marketing and advertising services for clients including Asheville Savings Bank, BRAND Napa Valley, Pendleton Whisky and Wrangler.• Conducted primary and secondary research on clients’ market landscape to help guide campaign strategy• Monitored coverage of clients in print, digital and broadcast media through BurrellesLuce and CisionPoint• Assisted in creating, planning and executing social media marketing campaigns• Drafted media pitches, media lists and weekly social media content for three clients• Oversaw HARO and ProfNet Inquiries for pitching opportunities

Memphis, Tn, Us

Worked on the Global Social Media team at FedEx's World Headquarters in Memphis, Tennessee.• Developed a comprehensive social media strategy to integrate FedEx's public relations efforts with its social media platforms• Collaborated with cross-functional teams, including social media, media relations and brand management to align the social media strategy with current communications strategies and brand guidelines• Identified and targeted social influencers and media outlets to strengthen and expand FedEx's public relations efforts• Conducted competitive analyses to determine success of digital communications initiatives; identified areas for growth in online presence and engagement

Morrisville, Nc, Us

Worked on the Regional Team within the Account Management division to provide digital advertising services to 20+ accounts.• Aided account managers with the day-to-day management of paid search campaign including set-up, tracking, optimization and reporting• Evaluated client and campaign goals to develop solutions using MaxPoint's proprietary Digital Zip® technology• Created formal proposals and presentations used in sales pitches with current and potential clients