➤ Serve as internal strategy consultant to streamline cross-functional workstreams for Product, Engineering Creative Marketing, Product Marketing, Corporate Communications teams➤ Oversee AI video production across owned platforms➤ Spearheading NIL athlete program content and events ➤ Drive innovative solutions to fine-tuning production with external agencies ➤ Project Manager for April 2023 CheggMate/AI launch➤ Manage Creative Marketing budget

➤ Identified customer personas to optimize audience segmentation for holistic content strategy ➤ Managed a remote team working on content strategy, design and operations workstreams to execute content marketing initiatives ➤ Evaluated and selected appropriate SaaS tech stack and tools to support collaboration and meet KPIs Hired and onboarded freelancers and third-party vendors Established content partnerships to expand distribution to include Yahoo and MSN➤ Budget management

➤ Established the editorial vision and voice for the Gen Z site Chegg Life geared towards serving the whole student for non-academic needs such as financial literacy, health/wellness, and life skills➤ Vetted and hired full-time and freelance writers as well as visual artists to produce content across O&O and social➤ Establishing innovative, remote workflows to increase efficiency by leveraging cloud-first SasS products➤ Developing new IP to across Chegg Life channels➤ Assessing external IP for partnership opportunities

➤ USA Today: digital content development & production for News and Sports ➤ Far From Timid: University of Phoenix ➤ Digital Trends: podcast content development, strategy & brand positioning ➤ AFSCME: short-form, issues-oriented videos for Election 2020➤ OFFSCREEN with Jillian and Sophia: podcast brand positioning & storytelling

➤ Led original, digitally-native content across HuffPost O&O, social platforms, podcasts and OTT➤ Managed a $7M budget and a team of 30+ production personnel including shooters, editors and producers➤ Leveraged proprietary and third-party analytics tools to inform content strategy across YouTube, Facebook, Instagram and O&O platforms translating to 120% increase in O&O starts & 300M cross-platform views➤ Advanced HuffPost IP for OTT, SVOD, AVOD and linear network programming and partnership opportunities➤ Partnered with stakeholders in cross-functional coordination across Product, Engineering, Business Development, Branded and Sales teams ➤ Responded to RFPs with creative solutions that struck a balance between campaigns' KPIs and HuffPost’s creative vision and editorial best practices➤ Line produced live editorial events including "Here To Make Friends" podcast tour and HuffPost-run political forums featuring 18 democratic candidates for Election 2020

➤ Audited editorial production & operations processes ➤ Piloted HuffPost's exploratory series "Between The Lines"➤ Led content team for HuffPost x Twitter partnership "Crash The Party" -- a digital-first series highlighting women running for office for the first time ➤ Teamed with production company GoodFight Media in producing promotional material and approving final cut for "Storm The Gates" -- a documentary film in partnership with HuffPost highlighting three women riding the 2016 "pink wave" in hopes of winning their local elections➤ Managed video content for HuffPost's 2018 "How To Raise A Kid" conference as part of the HuffPost LIFE site relaunch➤ Created built-if-sold concepts for HuffPost LIFE editorial sponsorships

➤ Led original digital video production for BravoTV.com➤ Wrote and produced Season 2 of Bravo's "Weekly Pregame," a highlights show of the buzziest moments from Bravo's linear programming including never-before-seen footage➤ Increased Bravo's "Weekly Pregame" O&O video views by 50% ➤ Vetted external IP for content acquisition ➤ Produced branded content shoots for clients including Hidden Valley Ranch

Spearheaded production for editorial video sponsorships and live events at the USA Today Network -- a digital-first group that activates its 100+ properties nationwide to create and execute premium contentWorked with Sales and Client Solutions teams in ideating and responding to incoming RFPs, and developed new series leveraging analytics to optimize engagement by aligning with key audience segmentations

Headed the video department — a team of 35+ production personnel made up of producers, editors, graphic artists (illustration and motion), and freelancers in daily content creation and strategy for all original video production, including branded integrations and sponsorshipsDeveloped new, platform-specific series and franchises for all editorial verticals including hosted contentSecured up-and-coming talent for hosted series as well as train current staff for on-camera appearancesEducated sales team on best practices for branded integrations and provide creative video solutions for incoming RFPs as well as work directly with clients (such as Bacardi, Fernet-Branca, and Diageo) on sold video campaignsLiaised with distribution team on optimizing videos on various social platforms and O&OManaged studio operations and budgets

Established and developed all aspects of the Thrillist video department including vertical video, social-first as well as franchise-driven contentHired and trained new staff of more than 35+ production personnel, approved all storyboards, treatments, scripts, final cuts and developed efficient workflow for pre- and post-production. Strategized with distribution team to aggressively grow audience; in less than one year video garnered more than 1.5M new followers to the main Facebook account and an average of 100M monthly organic video views, ultimately reaching more than 1B video views before the end of FY2016

Managed the development and execution of all original video production for both Yahoo Tech and Yahoo Health, as well as special projects including the launch of Yahoo News with Katie Couric's Snapchat's Discover channel. Talent producer for Yahoo Tech Founder David Pogue and Yahoo Health Editor-in-Chief Michele Promaulayko. Trained and developed staff writers as on-air talent. Produced on-site activations for CES and SxSW, including panel discussions with high profile bookings such as Blackberry CEO John Chen, Twitter Co-founder Biz Stone, and Meerkat Founder Ben Rubin.Worked with marketing and sales team to ideate branded video opportunities and executions.

Developed, conceptualized and produced original video franchises for Yahoo Tech Founder David Pogue's including “The Pogue Review” and “Ask Pogue” as well as field pieces from events including SxSW. Managed and produced Yahoo's 2013 "Year In Review" digital content which included negotiating all footage and music rights and clearances, as well as developing the creative direction for each package. Acted as video editor and post producer for Yahoo Beauty's “Ask Aunt Alice” pilot, which eventually led to a regularly scheduled on-site franchise.

Managed the morning team in producing daily studio and field news packages as train junior producers. Collaborated in the creative development of various franchises including “KnowThis" and "Right NowThis News” as well as various explainer series. Acted as field producer for events including CPAC 2013, booked guests and even line produced live-to-tape segments with high profile guests such as Ron Paul, Peter Schiff and Grumpy Cat.

Pitched and booked policy analysts daily to radio and cable networks, tripling the number of overall television appearances by leveraging industry contacts. Prepped policy analysts for on-air appearances. Oversaw the site's op-ed schedule and edited blog posts, as well as drafted press releases and conducted outreach to raise awareness of in-house polls and studies.

Wrote show script, prepared research packets and crafted interview questions for host. Line produced live-to-tape show and QC'd assets for each segment prior to taping. Worked in tandem with the Senior Producer in managing the team’s workflow and daily assignments as well as booked guests, built research packets, and managed editors during show builds and cold opens.

Shot, edited and co-produced the online video series, "Troubled Waters" for wtop.com.