Content Strategy Lead
Current
Apr 2024 - Present
AeroLeads people directory · profile
Lainie Frost Email & Phone Number
Hands-on Creative Marketing & Content Ops Executive | Media Maven | Jane-of-All-Trades
at
Stand Together
1 work email found
@chegg.com
1 phone found area 212
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Hands-on Creative Marketing & Content Ops Executive | Media Maven | Jane-of-All-Trades
Location
Washington, District of Columbia, United States
Who is Lainie Frost? Overview
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Quick answer
Lainie Frost is listed as Hands-on Creative Marketing & Content Ops Executive | Media Maven | Jane-of-All-Trades at Stand Together, based in Washington, District of Columbia, United States. AeroLeads shows a work email signal at chegg.com, phone signal with area code 212, and a matched LinkedIn profile for Lainie Frost.
Lainie Frost previously worked as Content Strategy Lead at Stand Together and Chief Strategist & Content Director at Ilios Media. Lainie Frost holds Ba, Journalism And Mass Communications from The George Washington University.
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{first_initial}{last}@chegg.com
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Profile bio
About Lainie Frost
Lainie Frost is a Hands-on Creative Marketing & Content Ops Executive | Media Maven | Jane-of-All-Trades at Stand Together. She possess expertise in journalism, video production, final cut pro, blogging, social media and 17 more skills. She is proficient in Spanish.
Listed skills include Journalism, Video Production, Final Cut Pro, Blogging, and 18 others.
Current workplace
Lainie Frost's current company
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24 roles · 20 years
Lainie Frost work experience
A career timeline built from the work history available for this profile.
Chief Strategist & Content Director
Current
Oct 2020 - Present
Director Of Creative Content Marketing Operations
➤ Serve as internal strategy consultant to streamline cross-functional workstreams for Product, Engineering Creative Marketing, Product Marketing, Corporate Communications teams➤ Oversee AI video production across owned platforms➤ Spearheading NIL athlete program content and events ➤ Drive innovative solutions to fine-tuning production with external agencies ➤ Project Manager for April 2023 CheggMate/AI launch➤ Manage Creative Marketing budget
Feb 2023 - Apr 2024
Director Of Content Operations, Chegg Life
➤ Identified customer personas to optimize audience segmentation for holistic content strategy ➤ Managed a remote team working on content strategy, design and operations workstreams to execute content marketing initiatives ➤ Evaluated and selected appropriate SaaS tech stack and tools to support collaboration and meet KPIs Hired and onboarded freelancers and third-party vendors Established content partnerships to expand distribution to include Yahoo and MSN➤ Budget management
Apr 2022 - Feb 2023
Executive Producer, Chegg Life
➤ Established the editorial vision and voice for the Gen Z site Chegg Life geared towards serving the whole student for non-academic needs such as financial literacy, health/wellness, and life skills➤ Vetted and hired full-time and freelance writers as well as visual artists to produce content across O&O and social➤ Establishing innovative, remote workflows to increase efficiency by leveraging cloud-first SasS products➤ Developing new IP to across Chegg Life channels➤ Assessing external IP for partnership opportunities
Jun 2021 - Apr 2022
Digital Content Development & Strategy Consultant
Freelance
➤ USA Today: digital content development & production for News and Sports ➤ Far From Timid: University of Phoenix ➤ Digital Trends: podcast content development, strategy & brand positioning ➤ AFSCME: short-form, issues-oriented videos for Election 2020➤ OFFSCREEN with Jillian and Sophia: podcast brand positioning & storytelling
Jul 2020 - Jun 2021
Head Of Original Video, Ott, Audio & Live Editorial Events
➤ Led original, digitally-native content across HuffPost O&O, social platforms, podcasts and OTT➤ Managed a $7M budget and a team of 30+ production personnel including shooters, editors and producers➤ Leveraged proprietary and third-party analytics tools to inform content strategy across YouTube, Facebook, Instagram and O&O platforms translating to 120% increase in O&O starts & 300M cross-platform views➤ Advanced HuffPost IP for OTT, SVOD, AVOD and linear network programming and partnership opportunities➤ Partnered with stakeholders in cross-functional coordination across Product, Engineering, Business Development, Branded and Sales teams ➤ Responded to RFPs with creative solutions that struck a balance between campaigns' KPIs and HuffPost’s creative vision and editorial best practices➤ Line produced live editorial events including "Here To Make Friends" podcast tour and HuffPost-run political forums featuring 18 democratic candidates for Election 2020
Sep 2018 - Oct 2019
Freelance Digital Video Consultant
➤ Audited editorial production & operations processes ➤ Piloted HuffPost's exploratory series "Between The Lines"➤ Led content team for HuffPost x Twitter partnership "Crash The Party" -- a digital-first series highlighting women running for office for the first time ➤ Teamed with production company GoodFight Media in producing promotional material and approving final cut for "Storm The Gates" -- a documentary film in partnership with HuffPost highlighting three women riding the 2016 "pink wave" in hopes of winning their local elections➤ Managed video content for HuffPost's 2018 "How To Raise A Kid" conference as part of the HuffPost LIFE site relaunch➤ Created built-if-sold concepts for HuffPost LIFE editorial sponsorships
Apr 2018 - Sep 2018
Executive Producer/Director, Bravo Digital
➤ Led original digital video production for BravoTV.com➤ Wrote and produced Season 2 of Bravo's "Weekly Pregame," a highlights show of the buzziest moments from Bravo's linear programming including never-before-seen footage➤ Increased Bravo's "Weekly Pregame" O&O video views by 50% ➤ Vetted external IP for content acquisition ➤ Produced branded content shoots for clients including Hidden Valley Ranch
Oct 2017 - Mar 2018
Freelance Digital Video Consultant, Series Development
Usa Today Network
Spearheaded production for editorial video sponsorships and live events at the USA Today Network -- a digital-first group that activates its 100+ properties nationwide to create and execute premium contentWorked with Sales and Client Solutions teams in ideating and responding to incoming RFPs, and developed new series leveraging analytics to optimize engagement by aligning with key audience segmentations
Feb 2017 - Oct 2017
Executive Producer
Headed the video department — a team of 35+ production personnel made up of producers, editors, graphic artists (illustration and motion), and freelancers in daily content creation and strategy for all original video production, including branded integrations and sponsorshipsDeveloped new, platform-specific series and franchises for all editorial verticals including hosted contentSecured up-and-coming talent for hosted series as well as train current staff for on-camera appearancesEducated sales team on best practices for branded integrations and provide creative video solutions for incoming RFPs as well as work directly with clients (such as Bacardi, Fernet-Branca, and Diageo) on sold video campaignsLiaised with distribution team on optimizing videos on various social platforms and O&OManaged studio operations and budgets
Nov 2016 - Feb 2017
Senior Video Producer
Established and developed all aspects of the Thrillist video department including vertical video, social-first as well as franchise-driven contentHired and trained new staff of more than 35+ production personnel, approved all storyboards, treatments, scripts, final cuts and developed efficient workflow for pre- and post-production. Strategized with distribution team to aggressively grow audience; in less than one year video garnered more than 1.5M new followers to the main Facebook account and an average of 100M monthly organic video views, ultimately reaching more than 1B video views before the end of FY2016
Nov 2015 - Nov 2016
Coordinating Producer
Managed the development and execution of all original video production for both Yahoo Tech and Yahoo Health, as well as special projects including the launch of Yahoo News with Katie Couric's Snapchat's Discover channel. Talent producer for Yahoo Tech Founder David Pogue and Yahoo Health Editor-in-Chief Michele Promaulayko. Trained and developed staff writers as on-air talent. Produced on-site activations for CES and SxSW, including panel discussions with high profile bookings such as Blackberry CEO John Chen, Twitter Co-founder Biz Stone, and Meerkat Founder Ben Rubin.Worked with marketing and sales team to ideate branded video opportunities and executions.
Sep 2014 - Nov 2015
Freelance Producer
Developed, conceptualized and produced original video franchises for Yahoo Tech Founder David Pogue's including “The Pogue Review” and “Ask Pogue” as well as field pieces from events including SxSW. Managed and produced Yahoo's 2013 "Year In Review" digital content which included negotiating all footage and music rights and clearances, as well as developing the creative direction for each package. Acted as video editor and post producer for Yahoo Beauty's “Ask Aunt Alice” pilot, which eventually led to a regularly scheduled on-site franchise.
Oct 2013 - Sep 2014
Producer
Managed the morning team in producing daily studio and field news packages as train junior producers. Collaborated in the creative development of various franchises including “KnowThis" and "Right NowThis News” as well as various explainer series. Acted as field producer for events including CPAC 2013, booked guests and even line produced live-to-tape segments with high profile guests such as Ron Paul, Peter Schiff and Grumpy Cat.
Aug 2012 - Oct 2013
Communications Specialist
Pitched and booked policy analysts daily to radio and cable networks, tripling the number of overall television appearances by leveraging industry contacts. Prepped policy analysts for on-air appearances. Oversaw the site's op-ed schedule and edited blog posts, as well as drafted press releases and conducted outreach to raise awareness of in-house polls and studies.
Dec 2011 - Aug 2012
Head Writer & Line Producer, "Freedomwatch" With Judge Andrew Napolitano
Wrote show script, prepared research packets and crafted interview questions for host. Line produced live-to-tape show and QC'd assets for each segment prior to taping. Worked in tandem with the Senior Producer in managing the team’s workflow and daily assignments as well as booked guests, built research packets, and managed editors during show builds and cold opens.
May 2011 - Dec 2011
Booker/Researcher, "Freedomwatch" With Judge Andrew Napolitano
Nov 2010 - May 2011
Production Assistant, "Freedomwatch" With Judge Andrew Napolitano
Mar 2010 - Nov 2010
Production Assistant
Jan 2010 - Feb 2010
"20/20" & "What Would You Do?" Intern
Aug 2009 - Dec 2009
Digital Media Intern
Shot, edited and co-produced the online video series, "Troubled Waters" for wtop.com.
2008 - 2008
Development Associate
2007 - 2008
~1 yr
Production Intern
Aug 2006 - Dec 2006
6 education records
Lainie Frost education
Ba, Journalism And Mass Communications
The George Washington University
M.A., Media Studies
The New School
Facebook Digital Marketing Certificate, Marketing
New York University
Certificate, Digital Marketing
Montclair State University
Social Marketing Certification
Hootsuite Academy
Hootsuite Platform Certification
Hootsuite Academy
FAQ
Frequently asked questions about Lainie Frost
Quick answers generated from the profile data available on this page.
What company does Lainie Frost work for?
Lainie Frost works for Stand Together.
What is Lainie Frost's role at Stand Together?
Lainie Frost is listed as Hands-on Creative Marketing & Content Ops Executive | Media Maven | Jane-of-All-Trades at Stand Together.
What is Lainie Frost's email address?
AeroLeads has found 1 work email signal at @chegg.com for Lainie Frost at Stand Together.
What is Lainie Frost's phone number?
AeroLeads has found 1 phone signal(s) with area code 212 for Lainie Frost at Stand Together.
Where is Lainie Frost based?
Lainie Frost is based in Washington, District of Columbia, United States while working with Stand Together.
What companies has Lainie Frost worked for?
Lainie Frost has worked for Stand Together, Ilios Media, Chegg Inc., Freelance, and Huffpost.
How can I contact Lainie Frost?
You can use AeroLeads to view verified contact signals for Lainie Frost at Stand Together, including work email, phone, and LinkedIn data when available.
What schools did Lainie Frost attend?
Lainie Frost holds Ba, Journalism And Mass Communications from The George Washington University.
What skills is Lainie Frost known for?
Lainie Frost is listed with skills including Journalism, Video Production, Final Cut Pro, Blogging, Social Media, Editing, New Media, and Media Relations.
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