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Seasoned marketing, public relations, sales and brand leader for arts, architecture, technology, music and hospitality sectors. Passionate about strategy, problem solving, and identifying opportunities for growth and awareness. Expert in big picture thinking and tactical execution of 360-degree campaigns that drive client revenue and reach.Principal and founder of A&O PR, a marketing and public relations agency based in New York City and Portland, OR that specializes in brand launch, business growth and ongoing awareness campaigns for clients in the arts, culture, social justice, lifestyle and hospitality sectors. Founded in 2009, A&O PR is a woman of color owned and operated agency that successfully maximizes reach and relevance for the brands, organizations, individuals and ideas shaping the future.BA in Communications from San Francisco State University with coursework in Art History.Marketing Certificate from Wharton Specialties: Executive Leadership, Budget Planning, Business Development, Sales and Marketing, Creative and Strategic Planning, Communications, Brand Development, Media Relations, Client Relationship Management, Event Planning and Promotion, Copy Writing, Editing, Crisis Management.
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Principal And FounderA&OPortland, Or, Us
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Principal/FounderA&O Mar 2009 - PresentNew York City / Los Angeles / PortlandA&O PR is a marketing and public relations agency specializing in art, architecture, technology and hospitality. Creative, strategic and results-oriented, A&O PR fosters a strong connection between our clients’ business and their audience acting as an extension of their team and a stakeholder in their success. Through expert advisory services, cutting-edge marketing strategy, and thoughtful storytelling, we bring meaningful attention to the businesses, individuals and ideas shaping the future.As the Principal of A&O PR since 2009, I oversee all growth-related business endeavors, including full-cycle sales management, marketing and public relations strategy, coaching and mentorship of staff, cross-functional team communication, relationship building, top-tier media relations, creative thinking and problem-solving.
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Vp, Brand & CommunicationsPlastic Sunshine Jan 2018 - Jun 2019Portland, Oregon Area -
Freelance Art WriterHi-Fructose Magazine Feb 2009 - Mar 2013Compose, copyedit, and proofread original content for feature stories on artists such as The Clayton Brothers, AJ Fosik and Seonna Hong.Meet strict production deadlines by supporting editors and producing completed projects on time.Communicate with a diverse audience in a professional, engaging, and informative manner.
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Ybca: YouYerba Buena Center For The Arts Jan 2011 - Dec 2011Contributed to pilot program designed to improve community engagement. -
Independent CuratorWhite Walls Gallery, Gallery Three, 111Minna, Space07, D-Structure Jun 2008 - Aug 2010Curate innovative programming that engages new audiences, promotes the artist's creative practice, and broadens connections within diverse art communities.
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Gallery DirectorNoma Gallery Jan 2010 - Jun 2010Brought gallery up to date with marketing and PR best practices. Hosted cross-pollinating events with local collectors; SFMOMA's art interest group, SECA; and online radio show, Bad At Sports. Composed and distributed press releases and streamlined staff of 6 interns.
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Art Features WriterJuxtapoz Art & Culture Magazine Mar 2007 - May 2010Interviewed internationally renowned artists such as Ian Francis, Sam Flores, Miss Van and Lucy McLauchlan
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Commercial Artist Agent AssistantJen Vaughn Art Jan 2008 - Dec 2009Produced direct marketing campaigns overseeing design, distribution and ROI. Content creator and community manager for digital and social media marketing.
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Associate Gallery DirectorUpper Playground - Fifty24Sf Gallery Jun 2007 - Jun 2008Curated exhibitions with internationally recognized artists such as Dave Choe, The Date Farmers and Retna. Directed programming and operations for San Francisco, Los Angeles, Portland and Sacramento galleries. Implemented intern program. Managed operations, marketing and PR.
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Gallery AssistantTriple Base Gallery Dec 2006 - Jun 2007Pitched curatorial projects, managed artist submissions, maintained gallery in Directors' absence.
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Fashion InternW Magazine Sep 2004 - Jan 2005Assisted Stylists and Art Directors, updated and maintained buyer contact list, managed fashion closet.
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Editorial InternPlanet Magazine Jul 2003 - Sep 2004Composed, copy-edited, and proofread original content for art and music sections of culture/lifestyle magazine.
Lainya Magaña Skills
Lainya Magaña Education Details
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Communications
Frequently Asked Questions about Lainya Magaña
What company does Lainya Magaña work for?
Lainya Magaña works for A&o
What is Lainya Magaña's role at the current company?
Lainya Magaña's current role is Principal and Founder.
What is Lainya Magaña's email address?
Lainya Magaña's email address is la****@****ail.com
What is Lainya Magaña's direct phone number?
Lainya Magaña's direct phone number is +141557*****
What schools did Lainya Magaña attend?
Lainya Magaña attended San Francisco State University.
What are some of Lainya Magaña's interests?
Lainya Magaña has interest in Writing, Public Relations, Social Media, Marketing, All Markets, Art, New Media, Food Politics.
What skills is Lainya Magaña known for?
Lainya Magaña has skills like Press Releases, Social Media Marketing, Public Relations, Social Media, Editorial, Blogging, Art, Magazines, Curating, Contemporary Art, Event Planning, Proofreading.
Who are Lainya Magaña's colleagues?
Lainya Magaña's colleagues are Tamara Martínez Bravo, Gianna Zambon, Cristina Tanasa, Isabel De Candido, Marcus Roberts, Andrea Capuccini, Jayeeta Mandal.
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