Laira Ocampo

Laira Ocampo Email and Phone Number

Account/Influencer Marketing Manager & Business Development Manager | Increased sales growth from Year 2022 to 153% for brand partnerships | Looking for opportunities in sales and account management sector. @ Hot Rod Communications
Laira Ocampo's Location
Calgary, Alberta, Canada, Canada
About Laira Ocampo

A seasoned sales and business professional with more than 10 years' experience identifying prospective customers, building positive relationships, and retaining clients in order to increase a company's market presence and leverage new business opportunities.

Laira Ocampo's Current Company Details
Hot Rod Communications

Hot Rod Communications

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Account/Influencer Marketing Manager & Business Development Manager | Increased sales growth from Year 2022 to 153% for brand partnerships | Looking for opportunities in sales and account management sector.
Laira Ocampo Work Experience Details
  • Hot Rod Communications
    Account Coordinator
    Hot Rod Communications Jul 2024 - Present
    Calgary, Alberta, Canada
  • Freelance
    Influencer Marketing Manager
    Freelance Mar 2018 - Jun 2024
    Philippines
    • Designed and strategized influencer’s rate card to generate 50% higher revenue growth • Managed over 186 accounts and secured 92% of closed sales for brand sponsorships by acting as influencer’s primary sales representative• Developed professional relationships with 40+ clients that helped generate Can$1.3M in repeat services and referrals• Achieved 153% of revenue growth for Year 2022 from brand partnerships in both local and international brands
  • Sepehr Safaee Real Estate Inc.
    Administrative Assistant
    Sepehr Safaee Real Estate Inc. Dec 2021 - May 2023
    Ottawa, Ontario, Canada
    • Improved administrative efficiency by 50% by supporting clerical, bookings & showings, listing inquiries, and support services for realtor• Maintained 100% accuracy in clients’ market listing and legal contracts • Boosted digital marketing campaigns to 80%, specifically email marketing & newsletters, social media posters, and website content• Operated, documented, and maintained systems that ensured efficiency for over 20+ active clients and 30+ tenants
  • Warner Music Group
    Business Development Manager
    Warner Music Group Dec 2019 - Feb 2021
    Philippines
    • Optimized digital marketing opportunities for Warner Music PH’s domestic artists and brand partnerships, increasing gross revenue by 60%• Built strong relationships with top media outlets in the Philippines, contributing 40% of gross revenue to music licensing for TV shows, movies, and commercials• Achieved sales growth of FY 2020 to 104% KPI 35,000 USD exceeded to 49,400 USD for brand sponsorships• Led and conceptualized e-commerce opportunities to increase merchandising revenue by 20% for Philippine market
  • Abs-Cbn Corporation
    Network Manager
    Abs-Cbn Corporation May 2015 - Feb 2018
    Philippines
    • Pioneered the Multi-Channel Network with the largest media outlet in the Philippines, accelerated lead generation that boosted 80% brand awareness and recruitment opportunities • Managed 67% of the 500+ content creators onboarded in the network’s roster with different genres and tiers• Spearheaded workshops and community events by organizing 2-3 activities per month to reinforce collaboration between all content creators• Implemented effective actions plans based on data analyzed from 330+ managed content creators’ platform
  • Gung Ho Films Manila
    Marketing Executive
    Gung Ho Films Manila Jul 2013 - Mar 2015
    Philippines
    • Increased company’s clientele leads for its in-house directors and advertisers• Managed smooth acquisition and implementation of projects and productions• Secured impeccable coordination with the production team to secure client’s requirements on each project
  • Crazy Monkeys Design Studio
    Account Executive
    Crazy Monkeys Design Studio Apr 2012 - Jul 2013
    Philippines
    • Served as point person on servicing existing clients and growing the account• Managed logistical requirements on accounts handled to secure smooth execution of production• Created clientele leads for the company through research and network referrals in the industry

Laira Ocampo Education Details

Frequently Asked Questions about Laira Ocampo

What company does Laira Ocampo work for?

Laira Ocampo works for Hot Rod Communications

What is Laira Ocampo's role at the current company?

Laira Ocampo's current role is Account/Influencer Marketing Manager & Business Development Manager | Increased sales growth from Year 2022 to 153% for brand partnerships | Looking for opportunities in sales and account management sector..

What schools did Laira Ocampo attend?

Laira Ocampo attended St. Scholastica's College, Manila, Casa Del Niño Science High School.

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