Select Clients | National Geographic, Disney, P&G, HSBC, Martin Scorsese, APM Music (Universal / Sony), Original Productions, Fremantle, Plimsoll ProductionsI blend integrated marketing, UX / UI, data analytics, psychology, and a diverse range of research methodologies to contextualize data and connect a company’s mission to user needs. This interdisciplinary approach helps me transform research projects beyond singular channel performance analytics to a multi-faceted ongoing dialogue across all consumer touchpoints.

Making landfills obsolete by building a conscious, connected, circular economy. Led the process of unleashing a new brand identity, design system, and user experience across our mobile app, website, and client dashboard. Created and optimized our social strategy across IG, TikTok, influencer & brand partnerships, and our online blog (Raerities).Fostered B2B & B2C development through customer research, digital analytics, and paid content leading to +38% YoY revenue growth, +321% reach and +120% engagement on IG, +659% YoY unique web visitors, and 8.9M+ pounds of excess goods recirculated among 320+ community programs.

Crafted brand guidelines, visual identity, art direction, web design, print materials, and responsive experiential platform for MoFE’s initial run.

Evolved the way we tell compelling stories by designing modern, interactive digital experiences. Conceptualized, researched, and wrote pitches for bold new content. Partnered with stakeholders at all levels to create strategic brand partnerships and cross-platform initiatives across Nat Geo’s entire media ecosystem.

Critically evaluated how design and content come together. Turned abstract concepts, campaigns and content into high-level presentations and digital experiences. Launched & maintained collaborative project management and design systems. Managed communications and schedules in a dynamic, fast-paced environment.

Prepared, promoted, and launched seed funding campaigns which raised over $9.4M in four months for clients ranging from Oscar and Emmy-nominated filmmakers to Neil Young. Designed press packages, and digital media assets. Managed data keying, invoices, and executive support. Created risk reports, strategic project timelines, and social media marketing plans. Wrote articles for a column on Big Think, an online knowledge forum.