Sally L. Email & Phone Number

Singapore

Singapore, Singapore

Liferay, Inc. is a leading provider of digital experience software, offering a SaaS-enabled composable platform that integrates data, content, commerce, and experiences. Our platform enables rapid creation and management of personalized customer experiences, enhancing engagement and efficiency. My key responsibilities include:• Developing and Refining APAC Marketing Strategy: Create and optimize the marketing strategy for APAC, focusing on partner program effectiveness and success measurement.• Building Strategic Partnerships: Forge and nurture key partnerships in APAC, including with Google Cloud, to enhance collaborative marketing efforts.• Managing APAC Partner Marketing Budget: Oversee the marketing budget, including Market Development Funds (MDF) allocation.• Planning and Executing Customer Summit: Develop strategy and agenda for the APAC Customer Summit and lead the event planning.• Collaborating with Partners and Channel Account Managers: Drive demand through the channel and align marketing strategies with corporate objectives.• Providing Market-Ready Campaigns: Develop repeatable, market-ready campaigns for partner execution.• Driving Partner Marketing: Build joint marketing plans with strategic partners, executing co-marketing campaigns and programs to drive customer acquisition and adoption, and helping partners grow their business with Liferay • Participating in QBRs: Offer recommendations to enhance partners' marketing planning and execution.• Guiding Partners in Business Planning: Assist in developing annual marketing plans aligned with revenue targets.

Singapore

• Led Digital Strategy: Directed the digital strategy for Rentokil (Pest Control) and Initial (Hygiene & Wellbeing), enhancing online presence and customer engagement for both brands.• Developed and Executed Marketing Plans: Created and implemented comprehensive marketing plans that integrate data, content, and digital channels to drive brand growth and customer loyalty.• Managed Cross-Functional Team: Oversaw a team to deliver targeted campaigns, optimize conversion rates, and utilize data insights for strategic decision-making.• Website and CMS Management: Managed website, intranet, and online marketing programs, including the integration of acquired companies' websites and participation in the implementation of an open-source Content Management System (CMS) for ongoing maintenance.• HubSpot Implementation: Led the region-wide rollout of HubSpot across 13 countries in Asia, collaborating with IT, Global Digital Marketing, and HubSpot vendors to implement and train the field marketing team.• Genesys and Call Tracking Integration: Worked with Global Digital Marketing and IT to implement Genesys call center solutions, chatbot solutions, and call tracking software integrated with HubSpot for campaign tagging and ROI tracking.• Agency Management and SEO/SEM: Managed the agency selection process, ensuring timely, within-scope, and on-budget project delivery. Executed SEO/SEM strategies to maintain first-page rankings for critical keywords, including keyword research, campaign development, and performance tracking.• Content Creation: Wrote copy for online banners, PPC marketing, email campaigns, and specialized landing pages for online ads and special events.

Singapore, Singapore

In my role at Rockwell Automation, I led a high-performing team responsible for field marketing and channel marketing across a wide geographical scope, including Southeast Asia (SEA), India, Japan, Korea, Australia and New Zealand (ANZ), and Taiwan. Our mission was to execute the annual commercial marketing plan meticulously, aligning our efforts with the strategic objectives of the Corporate, Business Units (BU), Industries, and OEM teams.Key responsibilities and accomplishments in this capacity include:Team Leadership: I lead and manage a team of country-based field marketing and marcom professionals, fostering a collaborative and high-energy environment. Our team works in unison to deliver impactful marketing campaigns and initiatives.Geographic Coverage: Our geographical reach spans diverse and dynamic markets, each with unique challenges and opportunities. This requires a nuanced approach to marketing strategy and execution.Alignment with Strategy: We ensure that our marketing efforts are fully aligned with the overarching corporate strategy as well as the goals of specific business units and industry segments. This alignment is crucial in driving growth and market penetration.Portfolio and Solutions Marketing: Our team focuses on effectively marketing Rockwell Automation's product portfolio and solutions. This includes creating and implementing strategies to showcase the value and benefits of our offerings to customers and partners.Channel Marketing Programs: We are responsible for developing and executing channel marketing programs that empower our distribution and partner network. These programs are designed to strengthen our channel relationships and drive joint success.Strategy Implementation: Our work directly contributes to the successful implementation of the corporate and business unit strategies. We translate these strategies into actionable marketing plans that drive results.

Singapore, Singapore

During my tenure at Schneider Electric, I held a pivotal marketing role with direct reporting to the Senior VP of Sales. My responsibilities encompassed overseeing the comprehensive marketing strategy and activities across a diverse range of business units, spanning the Asia-Pacific region, including ANZ, ASEAN, China, India, Japan, Korea, and Taiwan.Key accomplishments and contributions in this role include:Strategic Leadership: I played a central role in shaping the overarching marketing strategy for Schneider Electric across the region. This strategy was instrumental in supporting the organization's business objectives and goals, particularly within the Software Business segment.Business Growth: My efforts were focused on driving significant business growth and expanding Schneider Electric's footprint in the Asia-Pacific market. This involved both brand and business model transformation initiatives to stay competitive and relevant.Go-to-Market Strategy: I spearheaded the development and execution of a robust Go-to-Market strategy that spanned diverse portfolios, industries, and sales channels. This strategy ensured that Schneider Electric's offerings were effectively positioned and targeted to meet customer needs.Brand Building: I led brand building and communications strategies that enhanced Schneider Electric's market presence and reputation, elevating its profile as a trusted industry leader.Sales Enablement: My role extended to sales enablement, where I equipped the sales team with the tools, resources, and knowledge necessary to excel in their roles, ultimately driving revenue growth.Alliance Partners' Enablement: I fostered strategic alliances and partnerships, ensuring that Schneider Electric's alliances were leveraged effectively to enhance the organization's reach and capabilities.

Singapore, Singapore

In my journey at Schneider Electric, I held a pivotal role that showcased my commitment to driving excellence in marketing. Initially, I assumed the Senior Channel Marketing role, reporting directly to the Marketing Director, where I took charge of managing all facets of marketing within the indirect business channels of the Software and Systems division.During my tenure in this role, I achieved significant milestones and made notable contributions:Strategic Oversight: As Senior Channel Marketing Manager, I provided strategic direction to our marketing efforts within the Software and Systems division, ensuring alignment with the broader corporate objectives.Channel Excellence: I implemented initiatives to optimize our indirect business channels, enhancing partner relationships and ensuring that marketing activities were tailored to support their success.Cross-Functional Collaboration: Collaboration with cross-functional teams was paramount. I worked closely with sales, product development, and other key stakeholders to ensure that our marketing strategies aligned seamlessly with business goals.Market Expansion: My role involved driving market expansion, both in terms of geographical reach and market share. This required a keen understanding of market dynamics and the ability to adapt strategies accordingly.After three years of dedicated service and impactful contributions in the Senior Channel Marketing role, I was promoted to the position of Marketing Director within Schneider Electric. This promotion represented a recognition of my leadership, strategic vision, and ability to drive results within the organization.

Singapore, Singapore

In my role at Autodesk, I served as a key marketing leader, reporting directly to the Senior VP of Sales. My responsibilities encompassed leading the Go-to-Market (GTM) strategy and the development of the commercial marketing plan for a comprehensive suite of software products, including AutoCAD, 3ds Max, Maya, Flame, Inferno, Lustre, and Mudbox. These software solutions were tailored to meet the unique needs of clients within the Architecture, Engineering, Construction, Media & Entertainment industry.Key highlights and contributions in this capacity include:Strategic Leadership: As a marketing leader, I provided strategic direction for Autodesk's flagship products, aligning our GTM strategy with the overarching corporate objectives. This involved a deep understanding of industry trends and client requirements.Comprehensive Portfolio: Managing a diverse portfolio of software solutions, I oversaw the development of tailored marketing strategies for each product. This required a nuanced approach to address the distinct needs of various customer segments.Industry Focus: Autodesk's software products catered to clients in the Architecture, Engineering, Construction, Media & Entertainment sector, a highly specialized industry. My role involved understanding the unique challenges and opportunities within this space and crafting marketing initiatives accordingly.Collaboration: Collaboration was at the core of my responsibilities. I worked closely with cross-functional teams, including sales, product development, and customer support, to ensure that our marketing efforts were aligned with business goals and customer expectations.Market Expansion: I played a critical role in driving market expansion and increasing Autodesk's market share within the target industries. This included identifying growth opportunities and tailoring our marketing plans to seize them effectively.

Singapore, Singapore

In my role at Dell EMC, specifically within the Enterprise Content Management Division, I held a key position in the organization's marketing leadership. Reporting directly to the Marketing Director, I was entrusted with the vital responsibility of orchestrating and implementing the marketing strategy and activities across the expansive Asia Pacific and Japan regions.Key aspects of my role and contributions include:Strategic Leadership: I played a pivotal role in shaping the overarching marketing strategy for Dell EMC's Enterprise Content Management division, ensuring alignment with the company's global objectives while tailoring strategies to meet the unique demands of the Asia Pacific and Japan markets.Regional Focus: My role was characterized by a deep regional focus, which required a comprehensive understanding of the cultural, economic, and technological nuances within the Asia Pacific and Japan regions. This understanding was instrumental in crafting effective marketing campaigns.Cross-Functional Collaboration: Collaboration was central to my responsibilities. I closely collaborated with cross-functional teams, including product development, sales, and customer support, to ensure seamless alignment between marketing activities and the division's business goals.Market Expansion: Dell EMC's Enterprise Content Management division aimed to expand its presence and market share in the region. I played a pivotal role in identifying growth opportunities and devising marketing initiatives to capitalize on them, driving business expansion.Execution Excellence: My role encompassed the end-to-end execution of marketing activities, from strategic planning to implementation and performance measurement. This required a keen eye for detail and the ability to adapt strategies in response to changing market dynamics.

Bachelor'S Degree, International Business, 2Nd Class Honours

Diploma, Programming And Systems Analysis