Laís Bemerguy Email & Phone Number

São Paulo E Região, Brasil

• Creation, planning and execution of brand marketing communications strategies for Brazil.• Member of the local leadership team during MAC’s strong expansion and growth across Brazil, playing a key role on positioning and winning top of market share, awareness and leadership in the country by heading the brand’s communication strategies (including the launch of 40 collections and programs per year and 43 store opening) having increased the Earned Media Value for M.A.C in 400% in the past 7 years.• Leader of PR, Creative, Events and Media Agencies, Artist, Talent and Fashion Relations Teams, overseeing integrated brand communications and marketing projects. • Guiding cross-functional work when collaborating closely with multidisciplinary teams, connecting all key areas for integrated communications programs. • Leader and creator of successful projects with local talents (Vic Ceridono, Niina Secrets, Julia Petit and Pedro Lourenço collaboration collections, among others) • Created and led pioneering branded trips and experiences for press and influencers that delivered high performance content and consumer engagement. • Creation of innovative communication concepts by exploring and identifying trends and opportunities, unfolding multiple storytelling facets • Strategically adapted and executed international programs and campaigns according to local relevance. • Built and fostered strategic partnerships with key players, events, brands, press, media, industry, digital influencers and television, cinema, fashion, beauty, lifestyle, Gen Z, music, entertainment and culture to optimize brand awareness and marketing efforts. • Responsible for all department’s budget formulation and managing, estimates, planning and reporting as well as for track and supervision of contracts and vendors. • Gathering, summarizing and delivering analytical ROI and KPIs results reports for International Senior Management Board of Leaders.

• Led Strategic Communications plans for M.A.C Cosmetics, Fashion TV, Clinique, Burberry, Tiffany & Co, GQ Brazil Magazine, Expand Group, among others. • Responsible for coordinating PR team of beauty, news, entertainment, wine and spirits, gastronomy and lifestyle brands. • Built and developed local and strong media relations and partnerships.• Identified key players and partners to work on cross branding initiatives.• Led successful communications plans for international brands launchings in Brazil (Burberry, GQ Brazil, M.A.C and Tiffany & Co, among others).• Creation and execution of press and public relations plans. • Creation and pitching press stories (online, offline, print and tv). • Media training and spokespeople positioning. • Deep understanding of local media landscape to adapt international brands launching in Brazil.• Oversaw events coverage, press junkets, and spokespeople interviews.• Supervision on writing and editing press and communications materials.

São Paulo, Brazil

• Media and Public Relations for Hospital Israelita Albert Einstein, Publicis Group, SodexHO, Reckitt Benckiser, Danone and Bimbo Group. • Writing and editing press and communication materials. • Support on crisis management plans. • Creation of Q&As and statements. • Creation and pitch brand stories on media. • Assist on interview schedules and supervision. • Creation of results reports.

Belém E Região, Brasil

• Writing and editing press and communications materials. • Support on events production and related activities. • Elaboration, writing and editing internal newspaper.

Belém E Região, Brasil

• Writing and editing press and communications materials. • Support on events production and coverage. • Pitching press stories, articles and interviews.

Digital Acceleration

Design Thinking Certificate

Planning

Storytelling

Pós Graduação, Marketing Communications

Corporate Communications

Comunicação Social, Advertising