Trade Marketing Analyst
Current
Lages, Santa Catarina, Brazil
- Market Analysis: Conducting market research to identify trends, consumer behaviors, and competitive insights. Collecting, analyzing, and interpreting sales data, market share, and competitor performance to guide marketing strategies.- Strategic Development: Collaborating in the creation and implementation of strategic trade marketing plans aligned with company objectives. Formulating promotional and merchandising strategies to increase brand visibility at points of sale.- Campaign Execution: Coordinating and executing promotional campaigns, including events, promotions, displays, and merchandising actions. Ensuring the correct implementation of strategies at points of sale, monitoring the performance and effectiveness of campaigns.- Stakeholder Relationship: Continuous contact with suppliers to ensure efficient execution of trade marketing strategies.- Performance Analysis: Evaluation and continuous monitoring of trade marketing KPIs to measure the impact of promotional activities. Preparation of analytical reports and presentation of insights for optimization of strategies and resource allocation. Ensuring brand communication consistency in all trade marketing activities.- Innovation and Trend Research: Identifying and monitoring emerging trends in the trade marketing sector for implementation of innovative practices.