Laís Farhat Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

São Paulo Area, Brazil

Responsible for defining the route to market model for Unilever’s portfolio in current, emerging and eCommerce channels, with focus on medium- and long-term strategies: eCommerce, Drugstores, Perfumeries, Supermarkets, Cash&Carry, Wholesales, Distributors, Conveniences & new opportunities. Structuring commercial terms and the correct relation across.

São Paulo Area, Brazil

Trade Marketing leader of Food & Ice Cream categories (Hellmann's, Knorr, Lipton, Maizena, Arisco, Kibon, Ben&Jerry's). Translating category marketing plans to customer & channel plans, leading & driving business performance, demand planning and forecasting, promotional calendar at POP & P&L. Integral part of brand community, providing marketing inputs.

São Paulo Area, Brazil

Developing Shopper and Customer Marketing capabilities across Latin America, by creating common channel programs in collaboration with Customer Development VPs from other countries; Guaranteeing the implementation of Unilever global strategy; planning and monitoring priority channels strategy and POP execution; supporting portfolio innovation pipeline.

São Paulo Area, Brazil

Leadership of business plans and categories development of major national customers (such as Savegnago, Pague Menos, Condor, Muffato, Záffari, Zona Sul, Mundial, Comper) involving activities like: Joint Business Plans structure, trade terms strategy, Category Management and special projects at stores, growth targets and P&L management, execution KPIs.

São Paulo Area, Brazil

Category management of all Unilever categories (Home Care, Personal Care, Foods and Ice Cream – part time) in Key accounts (Walmart, GPA, Carrefour and Cencosud) and Drugstore Customers (Raia Drogasil, Farmácias Pague Menos and Onofre). Leadership of shopper research agenda in Customer Development. 11 Direct reports (6 Coordinators and 5 Analysts).

RJ / MG / ES

Responsible for Drugstores Chains, Perfumery Wholesalers and Perfumeries in Brazil Eastern Region, as well as the national management of Lojas Americanas. 16 Direct reports: (1 Trainee, 3 Sales Coordinators, 7 Salespersons and 5 Merchandising Supervisors).

São Paulo

National management of Atacadão (Carrefour Group), Dia% and Makro.10 Direct reports (3 Sales Coordinators, 6 Salespersons and 1 trainee).

São Paulo

Building Trade Marketing structure for Drugstore channel and management of the entire portfolio of Personal Care. Designing and monitoring the annual plan of main customers, trade terms, developing and executing the promotional calendar, implementing tailor-made visibility, training merchandising and push girls team and revising assortment and portfolio.4.

São Paulo

Sao Paulo Regional Salesperson, serving Supermarket customers with the whole Unilever portfolio, but Ice Cream. Creating and executing logistics triangulation project for Unilever development in premium customers (Casa Santa Luzia, Mambo, St Marche, Emporium São Paulo).

São Paulo

Developing projects for the Indirect channel,promotional activities management (implemented by specialized distributors) and structuring merchandising model with focus on Perfumery. Creating and implementing specific scorecards for Distributors, including new business model based on execution counterparts.

São Paulo

Building content for internal media, support the leadership and press office interface with emphasis in Customer Service area.

Data Leadership For Business, Dados, Data Analytics, Tomada De Decisão

Executive Program

Marketing Digital De Alta Performance, Digital, Carga Horária De 45 Horas - Julho

Creative Leadership - 20 Hours Program

Mba Executivo Empresarial, Gestão E Negócio

Pós-Graduação Lato Sensu, Certificate Business Administration

Graduação, Jornalismo