Laís Fernandes Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

- Coordinate the execution of all research projects for Ambev, including beer, energy drinks, soft drinks, and other beverages.- Manage multiple stakeholders throughout the research process, including clients, customer service, operations teams, and other internal departments.- Analyze brand and market performance to support marketing strategies.- Develop.

- Project Lead focused on restructuring the entire new product launch process through qualitative research with customers, internal sales representatives, and the innovation team to identify gaps in the overall process.- Innovation Hub: Team member responsible for the new product development process, collaborating with research and validating new ideas.

Freelance Qualitative Research Analyst for national and global institutions, specializing in product testing, communication strategies, brand consulting, product launches, and other related projects.

Ribeirão Preto, SP

- Managed all stakeholders involved in sponsor activations and artistic areas, ensuring integration between engineering, agencies, suppliers, and clients.- Responsible for developing the entire strategy for commercial proposals presented to prospective new brands, connecting the João Rock Festival with the brand’s marketing strategies.- Analyst responsible.

- Conducted research on trends, consumer behavior, and benchmarking to support the co-creation of strategies for projects in the retail sector (Sonae Brasil) and social entrepreneurship.- Organized and implemented a project focused on basic sanitation in the interior of Maranhão.

- Assisted in the strategy for communication projects and monitoring with agencies, including digital projects, branding, product relaunches, website preparation, and digital strategies.- Responsible for budget control and other operational activities within the category.

São Paulo, SP

-Marketing Manager- Marketing consultant