Lais Knauber Email & Phone Number

Curitiba. Parana, Brazil

Lead Generation Process Development and Implementation:•Creation and execution of the company's lead generation and ABM process•Optimization and design of Marketing processes and implementation of agile management•Management reports with billing results through lead generation•Customer lifecycle trackingDigital Marketing and Automation:•HubSpot mastery for lead nurturing and marketing automation•Inbound and outbound campaign strategy, including SEO, Google Ads, social media and email marketing•Development of the process that aligns lead generation with the sales team•Automated campaigns for a portfolio of over 100 products/servicesCorporate Communication and Events:•Management of all corporate communication•Organization and execution of internal and external eventsStrategy and Planning:•Active participation in the FH rebranding process to NTT DATA•Development of the plan for incorporating Marketing into acquisitions of new companies•Preparation and implementation of the company's strategic marketing plan, including budget management•Satisfaction surveys using the NPS methodology•Management reports to support strategic decisions•Implementation of dashboards in Power BI•Creation and implementation of the market research and intelligence area•Reports to global teams in the US and Germany•Active participation in global Marketing and Sales Operations projects•Participation in strategies with partners (SAP, AWS, Microsoft)Sales Team and Forecast Support:•Collaboration with the sales team to qualify leads, set goals and track the pipeline•Forecast tracking to assist in strategic decision making•Metrics and KPIs to track the performance of marketing campaigns and the effectiveness of sales actions

Curitiba, Parana, Brazil

• Multidisciplinary team leadership in design, internal and external communication, inbound marketing, events, and corporate training.• Lead generation and business opportunity creation.• Participation in the implementation of the sales machine project.• Development of Inbound and Outbound Marketing projects.• Control of marketing lead pipeline.• Preparation of strategic marketing planning and budget administration.• Market monitoring and research for the creation of sales incentive programs.• Preparation of management reports for decision-making.• Implementation of Inbound Marketing strategy, covering SEO, Google Ads, Google Analytics, Facebook Ads, Linkedin Ads, webinars, social networks, content marketing, persona communication and customer journey tracking.• Management of RD Station and MKTEasy platforms, as well as implementation of the Hubspot tool.• Planning, organizing and executing internal and external events, conventions, corporate fairs and webinars.• Responsible for the company's communication on various channels, including website, blog, social networks, corporate magazine and press office management.• Participation in FH's marketing strategy together with SAP.• Responsible for purchasing marketing materials/services, negotiating with suppliers and maintaining contracts.• Implementation of FH TV, a corporate YouTube channel, as part of the Inbound Marketing strategy.

• Direct support to the President's Office• Management of projects requested by the Office• Development of activities inherent to the Institutional Marketing area• Support to the coordination in supplier management and internal alignment• Survey and evaluation of demands with internal customers• Support to the coordination in the development of marketing plans and budget management• Interface with internal customers for area initiatives• Maintenance of action reports and reporting of the area• Management and support to the in-house and advertising agencies (preparation of briefing, creative alignment, monitoring of deadlines) in the development of online and offline campaigns for prospecting and customer relationship• Organization and development of events

Curitiba, Parana, Brazil

• Development of a new market positioning• Development of a new corporate visual identity• Development of Internal Communication and endomarketing actions• Preparation and Coordination of Technical Seminars for external audiences in various regions of the country and in other Latin American countries• Preparation and coordination of fairs for the paper and cosmetics sectors• Preparation, coordination and execution of Sales Conventions for the sales team• Preparation and coordination of Workshops for the sales team• Preparation and coordination of internal events• Customer visits to support the sales team• Management of incentive programs for customers• Management of incentive programs for internal audiences• Budget control for the Sales and Marketing area• Development of printed materials and media for industry magazines• Implementation of the start of online campaigns• Relationship marketing at ABRE (Brazilian Packaging Association) and Bracelpa• Coordination of Advertising and Propaganda Agency• Market research analysis• Support to the sales planning team in calculating sales targets for the sales team, based on annual sales history• Development of management reports• Development of PDCA and SDCA• Participation in the implementation of CRM and ERP• PMI project management• CIPA member

Campo Largo

English classes for teenagers and adults at basic, intermediate and advanced levels of knowledge.TOEFL preparation and business English classes.

Master Of Business Administration (Mba), Comunicação Empresarial

Marketing, Branding

Bacharel Em Marketing, Marketing