Lais Orrico

Lais Orrico Email and Phone Number

Articuladora de Negócios Éticos @ COOMARU
São Paulo, SP, BR
Lais Orrico's Location
São Paulo, São Paulo, Brazil, Brazil
Lais Orrico's Contact Details

Lais Orrico work email

Lais Orrico personal email

About Lais Orrico

With over 20 years of experience in the digital marketing industry, I help brands tell stories and connect with society as the LATAM Head of Agency at LinkedIn. I develop and execute a GTM strategy that introduces product launches, best content, and technologies to agency stakeholders, and optimizes investments and capabilities for agency teams. As part of the LATAM LMS leadership team, I also contribute to the growth and goals of my business partners, both agencies and direct clients. I leverage my skills in content marketing, innovation, and neurolinguistics to create engaging and effective campaigns that drive user retention and adoption of LinkedIn solutions. Additionally, I am passionate about sharing my knowledge and insights with the market and the academic community, as a speaker, teacher, and mentor. I am also a strong advocate for diversity and inclusion, and a leader of LinkedIn's ERGs for ageism and LGBTQ+ empowerment.

Lais Orrico's Current Company Details
COOMARU

Coomaru

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Articuladora de Negócios Éticos
São Paulo, SP, BR
Website:
dukelong.com
Employees:
3
Lais Orrico Work Experience Details
  • Coomaru
    Articuladora De Negócios Éticos
    Coomaru
    São Paulo, Sp, Br
    View
  • Linkedin
    Latam Head Of Agency @ Marketing Solutions
    Linkedin Nov 2015 - Present
    Sunnyvale, Ca, Us
    As part of LATAM LMS leadership team, my goal is to generate business opportunities to accelerate agency transformation and adoption of LinkedIn solutions. I focus on developing a GTM strategy introducing products launch and best content and technologies to agency stakeholders, and driving the execution of annual partnership plans that optimize investments and build capabilities and education for agency´s team.
    View
  • Linkedin
    Latam Product Consultant @ Marketing Solutions
    Linkedin Nov 2014 - Nov 2015
    Sunnyvale, Ca, Us
    Content Marketing and Innovation expert evangelizing clients and agencies to gain maximum user engagement and helping digital marketers create their strategies and stories.
    View
  • Sp Stars - Programa De Mentoria Para Startups
    Mentora
    Sp Stars - Programa De Mentoria Para Startups Mar 2016 - Present
    São Paulo, São Paulo, Br
    View
  • Terra
    Planning Manager
    Terra Jun 2013 - Oct 2014
    São Paulo, São Paulo, Br
    My role involved create and develop Premium Projects such as Carnival, World Cup, Fashion Week and Planeta Terra, and new opportunities business in the company.
    View
  • Google
    Marketing - Consumer Project Manager Youtube
    Google Aug 2011 - Mar 2013
    Mountain View, Ca, Us
    I was responsible for YouTube projects and strategies where I managed the first sponsored projects of web live streams like Carnival, Sonar São Paulo and Rock in Rio Brazil, Lisbon, and Madrid. Responsible for developing with ad agency the first brand campaign for the platform in Brazil.
    View
  • Virgula S/A
    Commercial Director
    Virgula S/A Sep 2010 - Aug 2011
    Br
    Managed a team of 10 executives focused on challenging goals, I was responsible for: Creating a strategic business plan, expanding business opportunities in different states in Brazil, increased revenue 30%. Develop special projects and bring new strategic partnerships and content providers.Reorganize and redesign Sales team involving: recruitment, job setting, and training.
    View
  • Virgula S/A
    Strategic Planning Director
    Virgula S/A Dec 2006 - Sep 2010
    Br
    As Strategic Planning Director I managed a team of 06 multi-skilled professionals and I was responsible for: Planning and launching a special project for the 2010 World Cup South Africa, the first one sold for more than R$1M in the company.Create cross-media projects focused on adding value to the clients’ business.
    View
  • Virgula S/A
    Strategic Planning Manager
    Virgula S/A Dec 2006 - Feb 2010
    Br
    My big challenge was to create a strategic area working closely with Editorial, Sales and IT teams, creative and results-oriented with sponsor's branded content projects. Besides helping the Sales team to achieve their goals my area attended the development and promotional actions and PR.
    View
  • Navita Tecnologia
    Account Manager
    Navita Tecnologia Mar 2005 - Dec 2006
    São Paulo, Sp, Br
    Responsible for prospect and customer service, I managed VR account, source of 70% of company revenues.
    View
  • Cinemagia S.A
    Cultural Producer
    Cinemagia S.A Sep 2003 - Mar 2005
    Responsible for prospect sponsors and assisted development of proposals, budgets and technical visits to defined venues for events.
    View
  • Agenciaclick Isobarmanaged Development And Delivered Projects, Worked With Design, It, Production An
    Project Manager
    Agenciaclick Isobarmanaged Development And Delivered Projects, Worked With Design, It, Production An Jan 2003 - Jun 2003
    London, London, Gb
    View
  • Pop Com
    Producer Manager
    Pop Com Feb 2002 - Dec 2002
  • Neoris
    Project Manager
    Neoris Sep 1999 - Nov 2001
    Miami, Fl, Us
    Spotlights:In 2001 delivered the first institutional website of Coca-Cola in Brazil.In 2000 responsible for Sony Music Online project when it was iBest winner.
    View

Lais Orrico Skills

Digital Marketing Digital Strategy Mobile Marketing Sem Online Advertising Marketing Social Media Digital Media Advertising Social Media Marketing Project Management

Lais Orrico Education Details

  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Marketing
  • Iese Business School
    Iese Business School
  • Miami Ad School
    Miami Ad School
    Boot Camp For Account Planners
  • Faculdade Facha
    Faculdade Facha
    Communication

Frequently Asked Questions about Lais Orrico

What company does Lais Orrico work for?

Lais Orrico works for Coomaru

What is Lais Orrico's role at the current company?

Lais Orrico's current role is Articuladora de Negócios Éticos.

What is Lais Orrico's email address?

Lais Orrico's email address is la****@****ail.com

What schools did Lais Orrico attend?

Lais Orrico attended Marketing Week Mini Mba With Mark Ritson, Iese Business School, Miami Ad School, Faculdade Facha.

What are some of Lais Orrico's interests?

Lais Orrico has interest in Social Services, Children, Travel And All Kinds Of Diy, Education, Photography, Human Rights, Skateboard.

What skills is Lais Orrico known for?

Lais Orrico has skills like Digital Marketing, Digital Strategy, Mobile Marketing, Sem, Online Advertising, Marketing, Social Media, Digital Media, Advertising, Social Media Marketing, Project Management.

Who are Lais Orrico's colleagues?

Lais Orrico's colleagues are Chanh Nguyen, Yoni Tamler, Alok Madan, Eoin Mulrooney, Michelle Robbins, Chin Bin Hon, Patricia Hader.

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