-With over 15 years of experience in marketing and digital marketing, I have coordinated departments that served over 130 retailers and consulted for more than 80 Chevrolet dealerships. My career in retail marketing encompasses all aspects, from pricing and promotional strategies to the implementation of digital campaigns.-I specialize in planning and executing promotional and institutional campaigns, leading trade actions and events, as well as developing management reports and overseeing budgets. With experience in media channels such as magazines and television, I have a proven track record in sales and media planning.-I develop digital marketing strategies for platforms such as Google, YouTube, and Facebook, focusing on consumer engagement and brand strengthening. My involvement in B2B marketing and ABM strategies ensures sustainable growth and strengthening of brand awareness.-Additionally, I collaborate with the sales department, developing inbound and outbound marketing strategies to optimize lead generation and increase conversions. I work closely with the sales team to ensure our marketing initiatives align with commercial goals, providing a continuous flow of qualified leads and improving the effectiveness of sales approaches.