Les Aistrich Email & Phone Number

Dallas/Fort Worth Area

Responsible for increasing awareness of Zephyr Design's suite of branded products and design services for the multifamily industry, in addition to hotels, assisted living, student housing, property management and urban planning sectors. Zephyr specializes in turnkey, single-source branding, marketing and signage solutions for new multifamily construction or sites under renovation. Signage products include monument and blade signs, unit and building numbers, ADA compliance, and any sign required by building code to obtain a site's certificate of occupancy. Visit our website for extensive photos and examples of our completed projects nationwide at www.zephyr-design.com.

Fort Worth, Texas

Manager of corporate events, principally for the Chairman/CEO and Senior Officers of American Airlines. Lead, organize and execute all major internal and external corporate meetings, announcements and special events for American Airlines/AMR Corporation, including the annual AMR Stockholders Meeting, the annual Fall Management Conference (3300 attendees), nationwide AA Presidents’ Conferences (CEO road shows), the biannual AMR Analyst and Investors conference, and various ad-hoc meetings for senior management. Responsible for liasing with senior management to determine event message strategy; negotiating hotel, venue and transportation contracts and pricing; hiring teams and physical resources necessary to ensure a successful event, including external audio/visual crew and talent, graphics artists, and volunteer staff. Oversee annual corporate events budget of $1.4 million.

Fort Worth, Texas

Manage traditional and online media advertising campaigns to increase American’s market share at DFW, Chicago, St. Louis, and Miami through national television, newspaper, magazine, radio, out-of-home and Internet media. This includes online keyword and continuity buys on search engine portals, as well as geographically and behaviorally targeted online advertising on travel and selected business interest sites. Serve as corporate advertising liaison between American and its divisions, including American Eagle, AA.com, south/central U.S. and Caribbean division passenger sales. Execute advertising strategies in conjunction with legal, marketing, planning, sales departments and TM Advertising, American’s worldwide agency of record. Oversee $25 million of annual advertising spending.

Fort Worth, Texas

Conduct marketing services and commercial printing procurement and consulting across all American Airlines marketing divisions, including the AAdvantage frequent traveler program, Admirals Club, advertising and direct marketing departments, corporate communications, in-flight publications, etc. Responsibilities include creation of the RFP/RFQ, analysis of incoming bids, preliminary pricing/service negotiations, recommendation of "best and final" pricing to the internal client, drafting of the contract and purchase order, and ensuring price and service compliance over the term of the contract. Oversee $18 million of annual print spending.

Fort Worth, Texas

Senior specialist of advertising and sales promotion for American Eagle, the commuter airline subsidiary of American Airlines. Responsibilities included overseeing and coordinating print and collateral advertising material, photo and video shoots, corporate events, tradeshows, research surveys and ad hoc marketing projects. Coordinated budget of over $1,000,000.

Fort Worth, Texas

Editor of 8 internal and external company publications, including the Sabre employee newsletter. Created volunteer task force to compile and write stories for internal newsletters. External newsletters served a variety of departments' customers, from back-office accounting to Sabre software subscribers.

Fort Worth, Texas

In-house media planner at Radio Shack Corporate advertising department. Coordinated multi-million national magazine media budget. Served as advertising coordinator within the company for company brands - Radio Shack stores, Incredible Universe, Computer City.