- Developing and driving a credible and productive long-term relationship with customers to maximize the value (top/bottom line) of the short and long term business with the accounts for Philips based on the deep understanding of customers’ strategies and priorities external trends, market insights on industry trends, competitive landscape, legislation- Develop accounts strategy aligned with the customer’s priorities and drive key account customer sales plans in order to fulfil key account planned growth- Leading the sales strategy, operation and forecasts and commercial negotiations with new and existing customers- Assessing and developing a channel sales strategy for pharmacies and hypermarket channels- Transitioning the strategic accounts from Philips distributor to supplying directly from Philips- Focusing only on traditional trade channel to restructure Philips Distributor R&R, by increasing distribution and improving the product mix- Creating and initiating an incentive scheme, activation tools for personal care - Ensuring field sales team achieve all targets and objectives- Running and coordinating mega promo season across accounts- Submitting and implementing forecasts

- Coordinated, controlled and directed the business module for KSA market with both traditional trade and hypermarket channels- Built commercial partnerships within the assigned channels by defining the right partners who fit the brand ambition and capable of achieving long term strategic goals- Signed new key customers, identified business opportunities, negotiated, closed the deal and maintained extensive knowledge of current market conditions- Transformed the business module, achieved both short and mid-term sales targets - Drove in-store visibility and enhanced both weighted/numeric distribution

 Successfully improved market position and achieved financial growth by reaching targeted sales and secured margins Effectively optimized and monitored the use of the Country Specific budget in alignment with marketing and within the boundaries of the country strategy Expertly aligned with the customer on the yearly marketing calendar including product mix, seasonal activities, channelization and new product introduction as per the market requirements Competently maintained the operational excellence when dealing with distributors in terms of contracts management, SIOP process, QBRM with KP, stock & sales management, payments management Provided a cohesive flow of market intelligence from Levant markets on competitor activities and pricing, market shares and trends, price waterfalls, benchmarking reports, distribution coverage and visibility Identified, recommended and implemented in liaison with the local distributor, corrective measures to ensure the achievement in terms of sales targets, distribution, visibility, product mix development and A&P, KAM, Trade Marketing plans Positively led and contributed to Quality Improvement Programs initiated by the Management Team aimed at improving the operational processes  Co responsible with the office KAM to establish and maintain commercial relationships with the KAs deploying required actions and processes specified by the KAM office Successfully ensured sales targets per specified accounts identified by KAM were set and achieved Ensured visibility improvement by using the core kit POS + co-management of merchandisers and promoters

 Proficiently ensured that revenue was achieved (sell-out), targets set for retailers, aligned targets of distribution partners (sell-thru), and retailers (sell-out), managed the LG extended field resources (CAP team and category promoters) Provided daily sales reports and analysis for speedy response to dynamic market changes  Successfully directed engagement with tier 1 distribution partners (sell thru planning) and tier 2 (power retailers and hyper markets), ensuring sell-out of products in tier 1 channel Efficiently designed and implemented incentive programs in coordination with the category heads, and demand generation activities targeted at end user Effectively conducted key retailer seminars and training program on products Monitored promotional activities to improve and achieve sell-through & sell-out forecast and regular market research Conducted market visits and instigated surveys and market studies through outsource party Produced market intelligence report that scanned all competitor activities through merchandising team Ensured In Store & Display "ISM & SOM” in cooperation with each HA Marketing team Monitor HA display in all channels of Jordan market in terms of product lineup, price, display map  Coordinated with marketing team for new display designs, POP distribution and developed the marketing materials as per the brand guidelines  Efficiently trained the promoters and provided product knowledge, sales skills and USP of new introductions

 Successfully negotiated and developed business with major FMCG companies for empaneling products in the modern trade format Proactively contacted clients to maintain a consistent high level of service level Established close working relationship with the company’s key customers via meetings, emails and telephone calls  Planned, executed and evaluated trade marketing and retailers’ activities  Ensured all trade and in-store promotion / events were planned and executed in a timely manner  Liaised with Retail Partners to accomplish sales objectives Collaborated with Retail Partners to develop joint sales promotional activities  Supervised Sales Promoters / Merchandisers to achieve company’s sales objectives  Consistently gathered market and customer information and provided feedback Organized merchandising of premiums and collaterals