Laith H. Email & Phone Number

Dubai, AE

Baghdad, IQ

Amsterdam, NL

Amsterdam, Noord-Holland, NL

Amsterdam, Noord-Holland, NL

- Developing and driving a credible and productive long-term relationship with customers to maximize the value (top/bottom line) of the short and long term business with the accounts for Philips based on the deep understanding of customers’ strategies and priorities external trends, market insights on industry trends, competitive landscape, legislation.

Amsterdam, Noord-Holland, NL

- Coordinated, controlled and directed the business module for KSA market with both traditional trade and hypermarket channels- Built commercial partnerships within the assigned channels by defining the right partners who fit the brand ambition and capable of achieving long term strategic goals- Signed new key customers, identified business opportunities.

Amsterdam, Noord-Holland, NL

 Successfully improved market position and achieved financial growth by reaching targeted sales and secured margins Effectively optimized and monitored the use of the Country Specific budget in alignment with marketing and within the boundaries of the country strategy Expertly aligned with the customer on the yearly marketing calendar including product.

Seoul, KR

 Proficiently ensured that revenue was achieved (sell-out), targets set for retailers, aligned targets of distribution partners (sell-thru), and retailers (sell-out), managed the LG extended field resources (CAP team and category promoters) Provided daily sales reports and analysis for speedy response to dynamic market changes  Successfully directed.

Beirut, LB

 Successfully negotiated and developed business with major FMCG companies for empaneling products in the modern trade format Proactively contacted clients to maintain a consistent high level of service level Established close working relationship with the company’s key customers via meetings, emails and telephone calls  Planned, executed and evaluated.