Laith Murad, Mba Email & Phone Number

Rancho Cucamonga, Ca, Us

New York, Ny, Us

• Develop user (fan + collector) growth and retention strategies for officially licensed digital collectibles for the National Hockey League (NHL) and Major League Soccer (MLS), leveraging data insights for refined tactics and creative / messaging• Present marketing plans to NHL and MLS leadership, including learnings, budget recommendations to drive the full user funnel - awareness, purchase and long-term engagement• Optimize CRM, digital, social, broadcast, community, and influencer marketing efforts for each league

Fractional CMO DOGPOUND FITNESS, INC• Introduced a standalone app within 3 months of tenure utilizing a budget of $5K, improving customer experience for virtual training• Collaborate with prestigious brands, including Lululemon, Paramount, W Hotels, Boxraw, Celsius, and Meta, striving to increase growth through social media, E-commerce, funnel optimization, strategic initiatives, virtual training apps, and day-to-day partnerships• Build and nurture partnerships to deliver $2M in revenue within 18 months and identify funnel opportunities to increase retention of one-time clients• Captured major media stories in esteemed publications, such as Rolling Stone, to drive brand awareness and recognition Fractional CMO - Cre8or Global• Spearheaded the launch of 4 celebrity-sponsored beauty and wellness brands for DTC, Amazon, and retail, overseeing the process from conception through go-to-market to deliver exceptional products and accelerate revenue• Lead a myriad of marketing functions, including E-commerce, customer acquisition and growth, influencer marketing, organic and paid digital, out-of-home and media, funnel optimization, PR, data analytics, and social media, demonstrating a wide breadth of marketing knowledge leveraged to drive hyper-growth• Oversee global engineering and product teams, executing the relaunch of a product across 3 months through the utilization of both organic and paid marketing, yielding 100K DAUs in the 1st monthFractional CMO - Radivision• Serve as COO and CMO in tandem, leveraging industry expertise and dynamic leadership skills to deliver organizational growth Fractional CMO - 2Richards: The African Company Documentary Film• Joined forces with Morgan Freeman, Lor McCreary, and Kamilla Blanche to executive produce the successful documentary

New York, Ny, Us

• Championed customer acquisition and retention strategies, initiating app downloads, establishing loyalty program incentives, leveraging data-driven insights, SEO, SEM, paid digital, and influencer marketing, and optimizing the app store to achieve goals• Cultivated data analysis strategy and execution, focusing on customer segmentation and consumer insights to empower product development and marketing initiatives, driving over 3M fan actions• Instrumental in existing and potential investor pitches and discussions, endeavoring to generate essential funding and partnerships• Provided expert leadership to multiple teams, including sales, business development, and product teams, establishing formal sales accountability tracking and offering support materials and product guidance to accomplish organizational objectives• Managed partnerships with celebrities and influencers, increasing brand awareness and sales while establishing a loyal clientele

• Functioned as CMO and COO for Onmobile Telecommunications, Roblox, Chihuly, and Sweet.io, overseeing 120 employees across the globe to enable strategies, solutions, and programs to optimize growth• Delivered an impressive $4M in annual cost savings by evaluating teams and processes and identifying and eliminating redundant functions across the organization• Built a new data-driven business intelligence team to analyze consumer behavior and trends and customize products to meet the needs of the customer, resulting in increased sales and revenue• Steered a product management organization, implementing automation and process improvements to decrease time-to-market from 45 days to 15 days

Montreal, Quebec, Ca

• Led a team of 32 marketing professionals, transforming them from the lowest indicators of job satisfaction, alignment with strategic vision, and company leadership opinions to the highest in under 10 months• Achieved an increase in SaaS revenue and a decrease in revenue churn by introducing marketing-driven initiatives and concentrating on existing customer growth and retention• Launched the most successful new product in company history, generating $1M+ in ARR from 200 existing customers in 48 hours

Oceanside, California, Us

• Empowered a new brand campaign and public relations outreach to achieve $2B+ in earned media impressions in just 8 weeks• Recognized for excellence in the industry, receiving the Davey Award for the best advertising campaign, a CSS design award for the new, interactive website, and the VMSD/Peter Glen Retailer of the Year award for overall brand performance• Optimized brand and customer communication, coordinating in-store marketing materials, orchestrating in-store events and classes, initiating direct mail, overseeing all formats of media and B2B marketing, and developing loyalty initiatives to achieve superior results• Revitalized installation services to customers and the sales teams, generating dynamic improvements to the company’s bottom line• Served as the face of the brand, representing the company at conferences and a variety of other key events throughout the tenure

Sunnyvale, Ca, Us

• Designed "The Daily Yahoo," a personalized daily email that connected with 40M users, yielding a 2% increase in daily usage and integral in earning the Super Star Award bestowed to the top 1% of employees• Advanced marketing hyper-growth endeavors, increasing social referral traffic by 2X+ in 1 year, improving organic traffic referrals by 50% of media traffic by EOY, and driving mobile app downloads, engagement, and retention strategies• Collaborated with the CFO to generate $8M in annual cost savings by in-sourcing the organization’s vital CRM system• Secured the Excellence Award in 2014 for outstanding individual performance, earning a position in the top 10% of the company• Directed a team of 35 marketing professionals and managed a $135M media-buying budget, overseeing critical marketing functions and focusing on data-driven decisions to advance the company in a forward-moving trajectory, with no attrition in the 1st 2 years• Served as 1 of 7 core team members integral in the execution of due diligence on the Tumblr acquisition, as well as other investment opportunities, providing knowledge and understanding of consumer behavior to the CEO and board

Frisco, Texas, Us

• Formulated CRM and loyalty programs for Hilton Honors, Hertz, Nike, Bloomingdale’s, Victoria’s Secret, Men’s Wearhouse, Simon Properties, Kiehl’s, Sony, and AutoNation to increase customer engagement, satisfaction, and retention• Revolutionized the creative team’s communication approach, concentrating on strategic communications and customer engagement to 2X revenue and exceed profit goals for the Los Angeles office during year 1• Achieved a 30% increase in revenue by developing and implementing a CRM strategy and strengthening communications for Hilton

Managed Incircle loyalty program, including partnerships, financial models, collateral related to the loyalty program.

Master Of Business Administration - Mba, Strategy And Consumer Behavior

Bba, Marketing And Management