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Jordan

- Managed direct-to-consumer eCommerce business for clothes company, lead to 100% yearly sales growth since 2016 with 1.3 m organic traffic.- Designed the plan for a responsive mobile site which improved user experience, reduced bounce rate by 42%, & increased conversion by 35%.- Drove a 70% increase in organic traffic by spearheading e-content initiatives and optimizing the site; oversaw SEO and ad campaigns to grow the user base and enhance brand awareness.- Developed and implemented a strategic pricing system that resulted in 28% increase in average sales and improved margin by 10%, aligning with customer preferences and enhancing profitability.

Amman, Jordan

- Collaborated with 65+ clients to understand business goals, leading to the successful execution of digital campaigns aligned with objectives.- Led a team of 8 marketing associates on social media strategy and content creation that increased Return on Ad Spend (ROAS) by 25-30%.- Applied social media strategies across Facebook, LinkedIn, Twitter, YouTube and Instagram for 200+ campaigns.- Performed in-depth research of social media data using Sprout Social and Hootsuite, leading to an increase in engagement and follower count across 5+ platforms.

Amman, Jordan

- Conducted competitor analysis to benchmark performance against 5+ industry leaders, and performed in-depth customer research to initiate a new marketing strategy that boosted growth in market share by 22%.- Launched 3 Ad campaigns, utilizing social media, FM & TV channels, to grow awareness and build brand loyalty, resulting in 38% increase in sales.- Directed expansion to the Iraq market, including field visit, market analysis and feasibility study, resulted in 25% increase in company revenues.- Collaborated with Ernst & Young Agency to rebrand the company and perform a rebranding campaign for the Jordan and Iraq market.

Ksa, Ep

As a Key Account Sales leader, I oversee key accounts in the Eastern Province of Saudi Arabia and handle the Bahrain Market. Achievements include exceeding industry sales growth with 10% in 2006 and 14% in 2007. I have successfully built a responsive sales team, achieving 20% growth in export sales. Additionally, I drove a remarkable 200% increase in sales for the Olive Oil product line and managed a successful Private Label project. Expertise includes team leadership, account management, sales growth, market expansion, and product launches.

Jordan

Efficiently coordinate with distribution channel members for optimal product distribution.Successfully launch and market the new product line, Jordan's Treasure Pickles.Manage export responsibilities and oversee tasks with distributors in Saudi Arabia and Dubai.Coordinate with the designated advertising agency to execute impactful advertising campaigns.Manage the company's participation in FOOD exhibitions, representing the brand and showcasing products.

Mba, Marketing

In TAGSB (shortcut of the full name), the learning methodology concentrate on case studies, research papers and team projects. In every.

Ba, Marketing, 87%

Activities and Societies: Participated in the European Business Program administered in the University of Marseille-Aix en Provence.