Yen Ting Lai Email & Phone Number

台灣 臺北市

Taipei, Taiwan

• Constructing data models through Power BI to track organizational operations, analyze sales performance, and predict employee workload.
• Self-learned and implemented Power Platform to improve accounting processes and establish project management systems, utilizing Robotic Process Automation to reduce internal process hours by over 50%.
• Addressed the challenge of scattered and outdated customer data by developing an integrated CRM system, empowering consultants to edit and access the latest customer information.
• Played a key role in the early development of product, PR as a solution, and conducted live demonstrations at business exhibitions, collecting hundreds of feedbacks to optimize the product.
• Regularly published industry analysis articles, interpreting reports, produced by data science partners, from PR perspective, achieving over a 40% open rate in email campaigns.

Taipei City

• Set up and maintained SQL databases, established automated data processing workflows, saving40% of preparatory time.
• Conducted data cleansing and normalization processes, created visual reports based on teamrequirements.
• Analyzed sales performances and assets under management of financial products, providing insightsfor the development of mutual fund products.

Taipei City

• Tracked engagement rate performance, optimized social media management strategy based on data
• Supported marketing teams to develop online and offline campaigns' proposals
• Collaborated with school associations and college influencers to improve brand awareness

Taipei City

• Assisted in pre-proposal research, gaining in-depth knowledge of clients across various industries.
• Established project schedules, tracked progress, served as a central coordinator for interdepartmentalcommunication, ensuring the proper execution of requirements.
• Conducted market research interviews, envisioned potential consumer profiles, and adjustedmarketing strategies accordingly.